Mr. Dobson’s business was no doubt a sole proprietorship when he first started in 1950. He was the owner and ran the burger joint by himself. Later it became a partnership with his wife. Successfully opening up many Whataburger restaurants all around Texas, Tennessee and Florida.
His goal was simple: Make a better burger that took two hands to hold and tasted so good that when you took a bite you would say "What a burger!" Dobson was granted the "Whataburger" trademark by the Texas Secretary of State office on June 23, 1950. The first neon sign would flash in four stages: What…A…Burger…Whataburger.
Burgers were once twenty-five cents. Customers could also purchase a drink and bag of chips. On opening day, the Whataburger on Ayers Street took in fifty dollars. Four days later took in $140 and sold over 500 burgers. For years the price of Whataburger burgers were less than fifty cents.