Data-Ed: Unlocking business value through data modeling and data architecture (part I of II)

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This webinar originally aired on Tuesday, January 8, 2013. It is part of Data Blueprint's ongoing webinar series on data management with Dr. Aiken.

Sign up for future sessions at http://www.datablueprint.com/webinar-schedule.

When asked why they are modeling data, many in the practice answer: “Because that is what must be done.” However, a better approach to this question is to speak in terms that are understood in the executive suite – money! All of our organizations are faced with various organizational challenges that require analysis. Building new systems is just one example. This webinar describes the use of data modeling as a basic analysis method (one of many that good analysts should keep in their “toolbox.”) I will demonstrate various uses of data modeling to inform, clarify, understand, and resolve aspects of a variety of business problems. As opposed to showing how to data model, I will show you how to use data modeling to solve business problems. The goal is for you to be able to envision a number of uses for data modeling that will raise the perceived utility of this analysis method in the eyes of the business.

Learning Objectives:
Understanding how to contribute to organizational challenges beyond traditional data modeling
Really understanding the fundamental difference between “definition” and “purpose”
Guiding analyses through data analysis (Hubbard chapter 7)
Using data modeling in conjunction with architecture/engineering techniques

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