Data-Ed Online: Building A Solid Foundation-Data/Information Architecture

Welcome! TITLE Building a Solid Foundation: Data/Information Architecture Date: February 14, 2012 Time: 2:00 PM ET Presenter: Dr. Peter Aiken PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 1© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Meet Your Presenter: Dr. Peter Aiken • Internationally recognized thought-leader in the data management field with more than 30 years of experience • Recipient of the 2010 International Stevens Award • Founding Director of Data Blueprint (http://datablueprint.com) • Associate Professor of Information Systems at Virginia Commonwealth University (http://vcu.edu) • President of DAMA International (http://dama.org) • DoD Computer Scientist, Reverse Engineering Program Manager/ Office of the Chief Information Officer • Visiting Scientist, Software Engineering Institute/Carnegie Mellon University • 7 books and dozens of articles • Experienced w/ 500+ data management practices in 20 countries PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 2© Copyright this and previous years by Data Blueprint - all rights reserved!

Building a Solid Foundation: Data/Information Architecture Dr. Peter Aiken: Building a Solid Foundation – Data/InformationDATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012

TITLE Building a Solid Foundation: Data/Information Architecture All organizations have data architectures. The question is: How effectively do they use them? This presentation provides a clear and concise understanding of what is meant by the term data architecture and the requirement that data and information architectures must be simultaneously managed. More importantly, organizations must understand what it means to use data architecture to support the implementation of organizational strategy. Participants will understand the requirements for an iterative, incremental approach to data architecture reengineering, the complimentary role of the Zachman Framework, and the ability to articulate the business value of data architecture projects and components. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 4© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Outline 1. Data Management Overview 2. What is Data/Information Architecture? 3. Why is Data/Information Architecture Important? 4. Data/Information Architecture Frameworks 5. Data/Information Architecture Building Blocks 6. Guiding Principles & Best Practices 7. Considerations for Improving Data Architecture Utility within your Organization 8. Take Aways, References & Q&A PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 5© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE The DAMA Guide to the Data Management Body of Knowledge Published by DAMA International • The professional association for Data Managers (40 chapters worldwide) DMBoK organized around • Primary data management functions focused around data delivery to the organization • Organized around several environmental elements Data Management Functions PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 6© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE The DAMA Guide to the Data Management Body of Knowledge Amazon: http:// www.amazon.com/ DAMA-Guide- Management- Knowledge-DAMA- DMBOK/dp/ 0977140083 Or enter the terms "dama dm bok" at the Amazon search engine Environmental Elements PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 7© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE What is the CDMP? • Certified Data Management Professional • DAMA International and ICCP • Membership in a distinct group made up of your fellow professionals • Recognition for your specialized knowledge in a choice of 17 specialty areas • Series of 3 exams • For more information, please visit: – http://www.dama.org/i4a/pages/ index.cfm?pageid=3399 – http://iccp.org/certification/ designations/cdmp PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 8© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Management PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 9© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Management Manage data coherently. Data Program Coordination Share data across boundaries. Organizational Data Integration Data Stewardship Data Development Assign responsibilities for data. Engineer data delivery systems. Data Support Operations Maintain data availability. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 10© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Management from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 12© Copyright this and previous years by Data Blueprint - all rights reserved!

Niccolò Machiavelli (1469-1527) TITLE He who doesn’t lay his foundations before hand, may by great abilities do so afterward, although with great trouble to the architect and danger to the building. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 13© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Polling Question #1 Most organizations do not formally manage any type of architectures. I have surveyed 500 different organizations around the world and found that not all of them have architectures in place. What do you think is the percentage of organizations worldwide with data architectures? a) 80% b) 60% c) 40% d) Less than 10% PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 14© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Typically Managed Architectures • Process Architecture – Arrangement of inputs -> transformations = value -> outputs – Typical elements: Functions, activities, workflow, events, cycles, products, procedures • Systems Architecture – Applications, software components, interfaces, projects • Business Architecture – Goals, strategies, roles, organizational structure, location(s) • Security Architecture – Arrangement of security controls relation to IT Architecture • Technical Architecture/Tarchitecture – Relation of software capabilities/technology stack – Structure of the technology infrastructure of an enterprise, solution or system – Typical elements: Networks, hardware, software platforms, standards/protocols • Data/Information Architecture – Arrangement of data assets supporting organizational strategy – Typical elements: specifications expressed as entities, relationships, attributes, definitions, values, vocabularies PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 15© Copyright this and previous years by Data Blueprint - all rights reserved!

Architecture TITLE Architecture is both the process and product of planning, designing and constructing space that reflects functional, social, and aesthetic considerations. A wider definition may comprise all design activity from the macro-level (urban design, landscape architecture) to the micro-level (construction details and furniture). In fact, architecture today may refer to the activity of designing any kind of system and is often used in the IT world. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 16© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Information Architectures • … are plans, guiding the transformation of strategic organizational information needs into specific information systems development projects – Source: Internet • "Information architecture is a foundation discipline describing the theory, principles, guidelines, standards, conventions, and factors for managing information as a resource. It produces drawings, charts, plans, documents, designs, blueprints, and templates, helping everyone make efficient, effective, productive and innovative use of all types of information." – Source: Information First by Roger & Elaine Evernden, 2003 ISBN 0 7506 5858 4 p.1. • Defining the data needs of the enterprise and designing the master blueprints to meet those needs • Source: DM BoK PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 17© Copyright this and previous years by Data Blueprint - all rights reserved!

Data Architecture – Better Definition TITLE • Common vocabulary expressing integrated requirements ensuring that data assets are stored, arranged, managed, and used in systems in support of organizational strategy* • All organizations have *Source: Aiken 2010 information architectures • Some are better understood and documented (and therefore more useful) than others PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 18© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Vocabulary is Important-Tank, Tanks, Tankers, Tanked PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 19© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Architecture Examples: Good PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 21© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Architecture Examples: Bad PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 22© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Why is Data Architecture Important? • Poorly understood – Data architecture asset value is not well understood • Inarticulately explained – Little opportunity to obtain learning and experience • Indirectly experienced – Cost organizations millions each year in productivity/redundant and siloed efforts – Example: Poorly thought out software purchases PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 23© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE What Questions Can Architectures Address? • How and why do the Human resources components interact? Policies, directives, • Where do they go? and rules • When are they needed? • Why and how will the changes be Communication facilities implemented? • What should be Computers managed organization- wide and what should be Management managed locally? responsibilities • What standards should be adopted? Software Data • What vendors should be chosen? • What rules should govern the decisions? • What policies should guide the process? PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 24© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Polling Question #2 The average organization contains information about customers in more than one place. What do you think is the average number of places internally in which organizations keep customer information? a) 2 b) 9 c) 17 d) 20 PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 25© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Who is Joan Smith? PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 26© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data/Information Architectures Must be Managed Together ,&+-./0102".3%$-$045$00 .6$"07+$-0+8"."8/.7+%8) !"#$%%&$"($) !"#$%&($") *+$) !"#"$% *+,-+./) !"#"$% !"#"$% &"#$% ()"*+*,$% 1. Each FACT combines with one or more MEANINGS. – Each specific FACT and MEANING combination is referred to as a DATUM. 2. An INFORMATION is one or more DATA that are returned in response to a specific REQUEST 3. INTELLIGENCE is INFORMATION associated with its USES. – INFORMATION REUSE is enabled when one FACT is combined with more than one MEANING. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 27© Copyright this and previous years by Data Blueprint - all rights reserved! [Built on deﬁni1on by Dan Appleton 1983]

TITLE Data Architecture Frameworks • TOGAF – The open group architectural framework • ANSI/IEEE 1471-2000 Standard – Defines specific design artifacts • FEA – Federal Enterprise Architecture/OMB • MODAF – UK Ministry of Defence • AGATE • A system of ideas for – France DGA Architecture Framework guiding analyses • Industry Models • A means of organizing – IBM/Teradata/Financial Transactions project data Inc. • Data integration • DODAF priorities decision – US DoD Architecture Framework making framework • Zachman Framework • A means of assessing progress PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 29© Copyright this and previous years by Data Blueprint - all rights reserved!

™ Names Names Where Why Names C o m p o s i t e I n t e g r a t i o n s A l i g n m e n t C o m p o s i t e I n t e g r a t i o n s A A Executive l i Products Forecast Sales Material Supply Ntwk General Mgmt Product Cycle New Markets l i Scope g g Contexts Product Types Plan Production Product Dist. Ntwk Product Mgmt Market Cycle Revenue Growth Perspective Sell Products Voice Comm. Ntwk Engineering Design Planning Cycle Expns Reduction n Parts Bins Customers Take Orders Train Employees Data Comm. Ntwk Manu. Process Ntwk Manu. Engineering Accounting Order Cycle Employee Cycle Cust Convenience Customer Satis. n m Territories Assign Territories Finance Maint. Cycle Regulatory Comp. m Orders Employees Develop Markets Maintain Facilities Parts Dist. Ntwk Personnel Dist. Ntwk Transportation Distribution Production Cycle Sales Cycle New Capital Social Contribution e e.g. Vehicles Accounts e.g. Repair Products Record Transctns e.g. etc., etc. e.g. Marketing Sales e.g. Economic Cycle Accounting Cycle e.g. Increased Yield Increased Quality e n n t t T List: Inventory Types List: Process Types List: Distribution Types List: Responsibility Types List: Timing Types List: Motivation Types T r r a a n n s sBusiness Mgmt f o e.g.: primitive model: e.g.: composite model: f o Business e.g. e.g. e.g. e.g. e.g. e.g. Perspective r m r m Concepts a a t t i Business Entity Business Transform Business Location Business Role Business Interval Business End i o o n Business Relationship Business Input/Output Business Connection Business Work Product Business Moment Business Means n s s Architect e.g. e.g. e.g. e.g. e.g. e.g. System Perspective Logic System Entity System Transform System Location System Role System Interval System End System Relationship System Input /Output System Connection System Work Product System Moment System Means Engineer e.g. e.g. e.g. e.g. e.g. e.g. Technology Perspective Physics Technology Entity Technology Transform Technology Location Technology Role Technology Interval Technology End Technology Relationship Technology Input /Output Technology Connection Technology Work Product Technology Moment Technology Means A A l l Technician i g e.g. e.g. e.g. e.g. e.g. e.g. i g Tool Perspective n m n m e Components e n n t t Tool Entity Tool Transform Tool Location Tool Role Tool Interval Tool End T Tool Relationship Tool Input /Output Tool Connection Tool Work Product Tool Moment Tool Means T r r a a n n Enterprise s f Inventory Process Distribution Responsibility Timing Motivation s f Operations Perspective o r Instantiations Instantiations Instantiations Instantiations Instantiations Instantiations o r Instances m m a a t t The i o i o The Enterprise n s n s Enterprise PRODUCED BY m p o s i t e C o I n t e g r a t i o n s A l i g n m e n t CLASSIFICATIONs i t e DATEe g r a t i o n s SLIDE C o m p o I n t *Horizontal integration lines DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION are shown for example purposes 02/06/12 30 only and are not a complete set. Composite, integrative relationships connecting every cell© Copyright this and previous years by Data Blueprint - all rights reserved! Names horizontally potentially exist.

Data Architectures are Developed in Response to Organizational Needs satisfy specific organizational needs Organizational Needs become instantiated and integrated into an Data/Information Architecture authorizes and ! articulates ! " ! " ! " !"#$%&($")*+,-.&) " /.012%.&."-,3 PRODUCED BY CLASSIFICATION DATE SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 02/06/12 31© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Management Building Blocks √ √ √ √ √ √ √ from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 33© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Management Overview from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 34© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Mgmt Goals and Principles 1) To plan with vision and foresight to provide high quality data 2) To identify and define common data requirements 3) To design and implement structures and plans to meet the current and long-term data requirements of the enterprise from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 35© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Polling Question #3 What percentage of your data handles most of your information needs? a) 80% b) 50% c) 20% d) 5% PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 36© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Mgmt Activities 1) Understand enterprise information needs 2) Develop and maintain the enterprise data model 3) Analyze and align with other business models 4) Define and maintain – Data technology architecture – Data integration architecture – Data Warehouse/BI architecture – Enterprise taxonomies and namespaces – Metadata architecture from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 37© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Mgmt Primary Deliverables • Enterprise Data Model • Information Value Chain Analysis • Data Technology Architecture • Data Integration/MDM Architecture • DW/BI Architecture • Metadata Architecture • Enterprise Taxonomies and Namespace • Document Management Architecture • Metadata from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 38© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Polling Question #4 Who is responsible for the data? a) Everyone b) CIO c) Data Producers d) Data Stewards PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 39© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Mgmt Roles and Responsibilities Managers and Executives Participants • Data Stewards Consumers • SMEs • Data Stewards • Data Architects • Data Architects • Data Analysts • Data Analysts & Modelers • Database Administrators • Other Enterprise Architects • Software Developers • DM Executives & Managers • Project Managers • CIO & other Executives • Data Producers • Database Administrators • Knowledge Workers • Data Model Administrators Suppliers • Executives • Data Stewards • Data Producers • Information Consumers from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 40© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Mgmt Technology • Data Modeling/CASE Tools • Model Management Tool • Metadata Repository • XML Processors/Servers • Data Discovery/Profiling Tools • Office Productivity/Collaboration Tools from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 41© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Top 3 Things a Data Architecture Tool Needs to have in 2012 1. True business glossary – Capturing the language of the business independent of data structure, independent of physical form, is the ideal way to properly identify, classify, and manage disparate information sources 2. Business process and other business models – These models define the context for information that we manage. By aligning all information concepts with all uses of that same concept across all business units and all business use cases, we can ensure a consistent definition of that information regardless of which subset of the attributes we implement in a given application or technology 3. Web-based collaboration – This one is really about sharing the metadata with folks that are not using a modeling tool but have a say in this knowledge set. Source: “Top 3 Things a Data Architecture Tool Needs to Have in 2012” by David Dichmann; http://blogs.sybase.com/dichmann/2012/01/top-3-things-a-data-architecture-tool-needs-to-have-in-2012/ PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 42© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Guiding Principles & Best Practices 1. Data architecture is an integrated set of specification artifacts (master blueprints) used to define data requirements, guide data integration, control data assets, and align data investments with business strategy 2. Enterprise data architecture is part of the overall enterprise architecture, along with process architecture, business architecture, systems architecture, and technology architecture 3. Enterprise data architecture includes three major categories of specifications: (1) The enterprise data model (2) Information value chain analysis (3) Data delivery architecture from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 44© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Guiding Principles & Best Practices, cont’d 4. Enterprise data architecture is about more than just data. It helps establish the semantics of an enterprise, using a common business vocabulary 5. An enterprise data model is an integrated subject-oriented data model defining the essential data used across an entire organization. Build an enterprise data model in layers: – Subject area overview – Conceptual views of entities and relationships for each subject area – More detailed, partially attributed views of these same subject areas 6. Information value chain analysis defines the critical relationships between data, processes, roles and organizations, and other enterprise elements from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 45© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Guiding Principles & Best Practices, cont’d 7. Data delivery architecture defines the master blueprint for how data flows across databases and applications. This ensures data quality and integrity to support both transactional business processes and business intelligence reporting and analysis 8. Architectural frameworks like TOGAF and The Zachman Framework help organize collective thinking about architecture. This allows different people with different objectives and perspectives to work together to meet common interests. from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 46© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture is non-trivial !"#$%&()*+,-$.+)")/(,+)-")0 ()*+,-$.+)-$)$#"-")07,+#,$- 12&3"*$4!056 • The successful 1(*"8(90")056 development of a "80",)$! organizational data 3(,"%./"9:7+!(%&:,"9+4,%"96 +,#$)(=$.+)$! ()0"#,$.+) architecture requires a $%./(."96 degree of information %++,3()$.+);(0<6 system development: !"#$%&%($)*+$, – More often spoken about -$./%$0$"#(1 ()0",)$! than sought after, and +,#$)(=$.+)$! !"#"$ ()0"#,$.+) – More often sought after %&()#*#+&*$ ,*-+)&*.*/#01 $%./(."96 than achieved. 2($%, • Strategic planning -$./%$0$"#(1 %++,3()$.+);(0<6 without the benefit of a 49",96 +0<",6 data architecture is just *""32$%>6 249()"99 a ritual rain dance. 3+-$()96 PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 48© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Largely Ineffective DM Investments • Approximately, 10% percent of organizations achieve parity and (potential positive returns) on their DM investments. • Only 30% of DM investments achieve tangible returns at all. • Seventy percent of organizations have very small or no tangible return on their DM investments. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 49© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data Architecture Take Aways • What is an information architecture? – A structure of data-based information assets supporting implementation of organizational strategy (or strategies) – Most organizations have data assets that are not supportive of strategies - i.e., information architectures that are not helpful – The really important question is: how can organizations more effectively use their information architectures to support strategy implementation? • What is meant by use of an information architecture? – Application of data assets towards organizational strategic objectives – Assessed by the maturity of organizational data management practices – Results in increased capabilities, dexterity, and self awareness – Accomplished through use of data-centric development practices (including taxonomies, stewardship, and repository use) • How does an organization achieve better use of its information architecture? – Continuous re-development; the starting point isnt the beginning – Information architecture components must typically be reengineered – Using an iterative, incremental approach, typically focusing on one component at a time and applying formal transformations PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 51© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE References Websites PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 52© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE References, cont’d PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 53© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE References, cont’d PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 54© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Questions? + = It’s your turn! Use the chat feature to submit your questions to Peter now. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 55© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Upcoming Events March Webinar: Practical Data Modeling March 13, 2012 @ 2:00 PM ET/11:00 AM PT April Webinar: Data Operations Management: Turning your Challenges Into Success April 10, 2012 @ 2:00 PM ET/11:00 AM PT Sign up here: • www.datablueprint.com/webinar-schedule • www.Dataversity.net Brought to you by: PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 56© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Comparative Assessment Results Data Program Coordination Challenge Organizational Data Integration Challenge Data Stewardship Data Development Data Support Operations Challenge 0 1 2 3 4 5 Nokia Industry Competition All Respondents PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 57© Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE Data-Centric Development Flow • In support of strategy, the organization develops specific goals/ objectives Strategy • The goals/objectives drive the development of specific data/ information assets with an eye to Goals/ organization-wide usage Objectives • Network/infrastructure components are developed to support organization-wide use of data Data/Information • Development of systems/applications is derived from the data/network architecture Network/Infrastructure • Advantages of this approach: – Data/information assets are developed from an organization-wide perspective – Systems support organizational data/ information needs and compliment Systems/Applications organizational process flows – Data/information reuse is maximized Original articulation from Doug Bagley @ Walmart PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 58© Copyright this and previous years by Data Blueprint - all rights reserved!

Data-Ed Online: Building A Solid Foundation-Data/Information Architecture

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Data-Ed Online: Building A Solid Foundation-Data/Information Architecture Presentation Transcript