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In order to succeed, organizations must realize what it means to utilize reference and MDM in support of business strategy. This presentation provides you with an Understanding of the goals of reference and MDM, including the establishment and implementation of authoritative data sources, more effective means of delivering data to various business processes, as well as increasing the quality of information used in organizational analytical functions, e.g. BI. We also highlight the equal importance of incorporating data quality engineering into all efforts related to reference and master data management.
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