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Cloud computing pioneers - remarkable examples 2010-11-05

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All too often the discussion is focused on definitions and theory of cloud computing. Here are a few examples to bring cloud to life by companies who have taken an early plunge, at scale, and......

All too often the discussion is focused on definitions and theory of cloud computing. Here are a few examples to bring cloud to life by companies who have taken an early plunge, at scale, and links to relevant resources.

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  • Viral is geometric, exponential Top half: In return for the coupon, people will write this on their wall (which piques their friends’ interest) and tell their friends Bottom half: Thuzi used MVC to render FBML pages, hosted on Windows Azure using Web roles and Worker roles (for asynchronous processing to boost performance of the Web site) Needed relational database for higher end visualizing of the results data (in addition to tables and queues)
  • Viral is geometric, exponential Top half: In return for the coupon, people will write this on their wall (which piques their friends’ interest) and tell their friends Bottom half: Thuzi used MVC to render FBML pages, hosted on Windows Azure using Web roles and Worker roles (for asynchronous processing to boost performance of the Web site) Needed relational database for higher end visualizing of the results data (in addition to tables and queues)
  • 5 Web sites – primarily the Facebook app but also for Web services like email verification 3 worker threads Marketing: social graphing, stats, demographics to point to closest restaurants to create store-specific coupons NOTE: scalable, but simple Only 3 worker roles as there was not as much super time sensitive transactions, example of asynchronous model or example
  • Started with 20k fans Leveraged Facebook APIs to drive viral elements 350000 12 days 29166.67 per day 1215.278 per hour 20.25463 per second
  • Here is all the bits and runtimes you need Just add your own window dressing MVC lets you program in Facebook Dependency Injection to resolve dependencies in external components to help in unit tests
  • 11/10/10 © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. PRISM FY11

Transcript

  • 1.  
  • 2.
      • Drive Facebook Apps
      • Enable eCommerce
      • Serve Citizens
      • Launch Startups
  • 3. Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Software as a Service (SaaS) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime
  • 4. Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Software as a Service (SaaS) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Managed by vendor Managed by vendor Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data Managed by vendor Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data
  • 5.
      • Developer Experience
      • Use existing skills and tools.
    Compute Storage Management Relational data Management Connectivity Access control
  • 6. October 2008 June 2010 November 2009 February 2010 March 2009
    • Updated Windows Azure CTP
    • Announced VM Role, Project Sydney, pricing and SLAs
    • Enabled Full Trust & PHP, Java, etc. applications
    • Project “Dallas” CTP
    • Windows Azure Update
      • .NET Framework 4
      • OS Versioning
      • CDN
    • SQL Azure Update
      • 50GB databases
      • Spatial data support
      • DAC support
    Windows Azure Platform commercially available
    • Announced the Windows Azure Platform
    • First CTP of Windows Azure
    Announced SQL Azure Relational Database
  • 7.  
  • 8.  
  • 9.
    • Bring in 500,000 new prospects into the Outback Steakhouse customer database
    • Do it fast, build the solution in as little as a month
    • Use Facebook
    • Don’t want to use any formal outbound marketing
    • Have limited on-premise IT capacity to tap
    • Don’t want to purchase new infrastructure for a marketing program
    The Business Challenge Key Constraints we Had to Work Within
  • 10. Use relational data to “see” business results Offload async processing from Web site Use a PaaS solution to avoid infrastructure hassles Give an offer worth signing up for … & capture the data in Azure Establish a dialogue on & off FB Make the offer store specific … to drive traffic to your bricks & mortar Encourage people to tell others
  • 11. Give an offer worth signing up for … & capture the data in Azure Establish a dialogue on & off FB Make the offer store specific … to drive traffic to your bricks & mortar Encourage people to tell others Use relational data to “see” business results Offload async processing from Web site Why Azure? Because you like being an IT strategist, or a developer or a marketer. And you don’t want to be a plumber, or a racker / stacker. Use a PaaS solution to avoid infrastructure hassles
  • 12. Internet LB Process Queue2 Process Queue1 Process Queue3 Worker Role Tasks Queue-based Web Site Web Role Web Role Web Role Web Role Web Role Queue2 Worker 3 Worker 2 Worker 1 Queue1 Queue3 Asynchronous processing Table Storage SQL Data Synch Email Verification Campaign logic Data Synch Marketing Reporting
  • 13. Fans Week 1 Week 2 20 / minute +1,200 / hour 670k signups in 5 weeks (that’s only .13% of Facebook) Powered by Windows Azure
  • 14.
    • PaaS solution as there was neither budget nor staffing capacity to stand up / manage new infrastructure
    • Use compute to drive site, and SQL Azure for BI
    • Highly repeatable once implemented
    • Handled scale well – recent promotion had 50,000 signups in one day
    The Solution Lessons
  • 15.
    • Azure Toolkit 1.0
      • http://facebookazuretoolkit.codeplex.com
      • Simplified Library for accessing Message Queues, Table storage, and SQL Azure
      • ASP.NET Model View Controller (MVC) framework to  render a “view” of Facebook Markup Language ("FBML")  
      • Ninject 2.0 (dependency injection)
      • Auto Mapper 1.0
      • Automated Continuous Integration Deployment scripts
      • Samples
    • C# Toolkit 4.0 for .NET development
      • http://facebooksdk.codeplex.com/
      • Compatible with all Graph API and REST API Calls
      • Supports all forms of Facebook authentication: Cookies, OAuth 2.0, Signed Requests
      • Samples Applications to get started quickly
      • Client authentication tool to get test access tokens
    • Get the case study here
    www.microsoft.com/facebook
  • 16.  
  • 17.
    • Provide small and medium customers (restaurants, “mom & pop” convenience stores, etc) a better way to place orders, via a Web site instead of the current phone-based system
    • Order volume varies greatly across year (Super Bowl, etc)
      • Need to quickly scale their systems up or down based on need, paying only for what they need, when they need it
    • No desire to build out the datacenters; would be idle in off-peak times
    • Make CCE’s data & systems available to customers and partners
    • There are existing on-premise systems that any solution must hook into, so a hybrid solution is required
    • Improve upon old system by dynamically displaying contact info, customized list of products, promotions, & order history
    The Business Challenge Key Constraints we Had to Work Within
  • 18.
    • Web based solution
    • Uses hardware firewall to connect back to on-prem
    • Silverlight client communicated with Web services to provide data & business logic from existing on-premise systems
    • An average of $15 million / day in orders is placed vs. old system
    • Able to quickly bring an app to market without incurring hardware and support costs in their data centers
    • Scale out capability is already provided in Azure to support future needs
    • Hybrid solution avoided rewriting the complex pricing logic or impacting other existing ordering mechanisms
    The Solution Results
  • 19.  
  • 20.
    • Record, track and report on non-emergency incidents
    • Handle address requests from large metro population
    • Disaster recovery important given it is a hurricane-prone region
    • Very limited (and declining) IT budget
    • FY ‘09 to ‘10 Staff downsized by 32%; budget by 28%
    • Miami downtown “grows” from 400K to 1.2 million between 9 to 5 Business Hours
    • New hardware procured only once ever 5 years
    The Business Challenge Key Constraints we Had to Work Within
  • 21.
    • Geospatial data is stored in SQL Azure Spatial
    • Developed in Visual Studio 2010 as they can test the cloud solution on their local desktop
    • Uses Bing Maps and other mapping technology and Azure compute
    • Solution is remote to Miami
    • Speed / versatility – converted to hurricane disaster follow-up app in 3 hours
    • Pay as you go is HUGE – no need to over-invest
    • Blob storage holds deployment packages as a rudimentary source control for quick deployment of time sensitive solutions like Damage Assessment Apps
    • Azure isolates apps from each other; they don’t interfere with each other, so cleaner deployments and upgrades
    • No worry about apps breaking because someone “messed with the infrastructure”
    • Enterprise-class service for maintenance tasks without using your own precious headcount
    • Integration with VS meant faster time to market and updates
    The Solution Lessons
  • 22. http://miami.heygov.com Get the case study here
    • Web based solution
    • No need to “manage the infrastructure” as this is PaaS
    • Provides terrific transparency to citizens
    • Call center volume has dropped dramatically since launch
    • New Windows Phone app further extends the experience
  • 23.  
  • 24.
    • Mid-sized companies typically pay invoices manually
    • Print and mail checks
    • Payment to suppliers take several days to deliver and clear
    • Lots of inherent friction and potential human error
    • Costs much as $3 per invoice
    • Cannot fund implementations undertaken by large enterprise due to complexity and cost
    • Large changes to existing processes not desirable
    • Ongoing costs must remain low
    The Business Challenge Key Constraints
  • 25. Compute Blobs, Tables & Queues Relational data Internet
    • 5 – 20X growth rate across the business
    • Expect 50K connections in next 12 months
    • Customers save $25K - $250K on invoice processing
    Customer Datcenter Accy System NVoicePay Client “ AP Assist” NVoicePay’s B2B Payment Network Vendor submits invoice Service Bus WCF and SSL NVoicePay Datacenter PCI Compliant Customer Portal Vendor Portal
  • 26.
    • Silverlight elevated trust PC experience (called “AP Assist”)
    • Client integrates to current ADP accounting system
    • Securely submit encrypted payment data to Azure Blob Storage
    • Retrieve payments from cloud-based “store and forward” architecture to to the NVoicePay datacenter and process payments
    • Submit payments to First Data payment gateway
    • Overall solution took 6 months to develop
    • Expect to leverage minimum of 50k individual AppFabric Service Bus connections in CY11
    • Put as much of your headcount as you can on developing IP
    • Cloud should never be an all-or-nothing proposition
    • Cloud can naturally augment current payment processes
    • Cloud fosters a fast time-to-market
    • Pay-as-you-go model limits risk and enhances agility, have gone from $0 to $50MM in 12 mos
    • Consume the cloud as the need arises
    • Individual customers save $25K-$250K/year on invoice processing, depending on size
    • Invoice costs fall from $3 per invoice to as little as a postage stamp
    Our Solution Lessons
  • 27.  
  • 28.
    • Facebook:
      • www.microsoft.com/facebook
      • Get the case study here
    • Coca Cola
      • RDA Corp’s case study
    • City of Miami
      • http://miami.heygov.com
      • Get the case study here
    • NVoicePay
      • http://nvoicepay.com/
  • 29.
    • Join
    • BizSpark , for startups
    • The vibrant online community – http://channel9.msdn.com/azure
    • Azure user groups – http://www.azureusergroup.com
    • Also on Facebook – www.facebook.com/windowsazure
    • Get
    • Get an Azure account
    • Windows Azure Tools for Microsoft Visual Studio
    • Windows Azure Platform Training Kit
    • Interoperability tools
    • Microsoft Web Platform Installer
    • Learn
    • “What is the Windows Azure Platform?” 4 min video
    • Windows Azure Case Studies
    • Deploying a large scale app , Virtual Lab
    • Azure developer center
    • Using your MSDN Premium Benefits
    • Microsoft’s Datacenters
    • Security Talk Series
    • Watch session in the Professional Developers Conference site
  • 30. Usage Compute Time Average Inactivity Period “ On and Off “ Compute Time “ (Un)predictable Bursting“ Average Usage Average Usage Compute Time “ Growing Fast“ Compute Time Average Usage “ Business Critical LOB“
  • 31.
    • Exploring how to address needs of small and large production houses using its industry standard solution
    • Rendering: Toy Story 3D has 290k frames, 8 hours to render each frame using 1 processor; 272 years
    • Migrated C++ solution
    • Customers decide scale out based on time, cost, quality needs
  • 32.
    • Needed to scale up quickly to meet demands of its high-traffic Web site, reduce dependency on costly hardware.
    • Azure is saving $100k annually, giving freedom to focus on, and deploy, new Web site features.
  • 33.
    • Domino’s has updated its eCommerce platform
    • Will run on-prem and in cloud with one Java codebase
    • Using Azure’s interoperability
    Visit http://www.interoperabilitybridges.com/ for more resources
  • 34.