Drive Facebook Apps
Enable eCommerce
Serve Citizens
Launch Startups
InfrastructureInfrastructure
as a Serviceas a Service
(IaaS)(IaaS)
Platform as aPlatform as a
Service (PaaS)Service (PaaS)...
Infrastructure asInfrastructure as
a Service (IaaS)a Service (IaaS)
Platform as aPlatform as a
Service (PaaS)Service (PaaS...
Developer ExperienceDeveloper Experience
Use existing skills and tools.Use existing skills and tools.
Compute Storage Mana...
October 2008 June 2010November 2009
February
2010
• Updated Windows Azure CTP
• Announced VM Role, Project
Sydney, pricing...
The Business
Challenge
Bring in 500,000 new prospects into the Outback
Steakhouse customer database
Do it fast, build the ...
Use relational data to
“see” business
results
Offload async
processing from
Web site
Use a PaaS solution
to avoid
infrastr...
Give an offer
worth signing up
for
… & capture the data
in Azure
Establish a
dialogue on & off
FB
Make the offer
store spe...
Worker Role Tasks
Queue-based
InternetInternet
LBLB
Web Site
Web Role
Web Role
Web Role
Web Role
Web Role
Queue2Queue2
Wor...
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Fans
Fans
Fans Week 1 Week 2
20 / minute
+1,200 / hour
67...
The Solution
PaaS solution as there was neither budget nor
staffing capacity to stand up / manage new
infrastructure
Use c...
Azure Toolkit 1.0
http://facebookazuretoolkit.codeplex.com
Simplified Library for accessing Message Queues, Table
storage,...
The Business
Challenge
Provide small and medium customers (restaurants, “mom & pop”
convenience stores, etc) a better way ...
The Solution
Web based solution
Uses hardware firewall to connect back to on-prem
Silverlight client communicated with Web...
The Business
Challenge
Record, track and report on non-emergency incidents
Handle address requests from large metro popula...
The
Solution
Geospatial data is stored in SQL Azure Spatial
Developed in Visual Studio 2010 as they can test the cloud sol...
http://miami.heygov.com
Get the case study here
Web based solution
No need to “manage the
infrastructure” as this is PaaS
...
The Business
Challenge
Mid-sized companies typically pay invoices manually
Print and mail checks
Payment to suppliers take...
Customer Datcenter
Accy
System
NVoicePay
Client
“AP Assist”
NVoicePay’s B2B
Payment Network
Vendor
submits
invoice
Service...
Our
Solution
Silverlight elevated trust PC experience (called “AP Assist”)
Client integrates to current ADP accounting sys...
Facebook:
www.microsoft.com/facebook
Get the case study here
Coca Cola
RDA Corp’s case study
City of Miami
http://miami.he...
Join
BizSpark, for startups
The vibrant online community – http://channel9.msdn.com/azure
Azure user groups – http://www.a...
Usage
Compute Time
Average
Inactivity
Period
““On and Off “On and Off “
Compute
Time
““(Un)predictable(Un)predictable
Burs...
•Exploring how to address
needs of small and large
production houses using its
industry standard solution
•Rendering: Toy ...
•Needed to scale up
quickly to meet
demands of its high-
traffic Web site,
reduce dependency on
costly hardware.
•Azure is...
•Domino’s has
updated its
eCommerce
platform
•Will run on-prem
and in cloud with
one Java codebase
•Using Azure’s
interope...
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
Cloud computing pioneers - remarkable examples 2010-11-05
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Cloud computing pioneers - remarkable examples 2010-11-05

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All too often the discussion is focused on definitions and theory of cloud computing. Here are a few examples to bring cloud to life by companies who have taken an early plunge, at scale, and links to relevant resources.

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  • Viral is geometric, exponential
    Top half:
    In return for the coupon, people will write this on their wall (which piques their friends’ interest) and tell their friends
    Bottom half:
    Thuzi used MVC to render FBML pages, hosted on Windows Azure using Web roles and Worker roles (for asynchronous processing to boost performance of the Web site)
    Needed relational database for higher end visualizing of the results data (in addition to tables and queues)
  • Viral is geometric, exponential
    Top half:
    In return for the coupon, people will write this on their wall (which piques their friends’ interest) and tell their friends
    Bottom half:
    Thuzi used MVC to render FBML pages, hosted on Windows Azure using Web roles and Worker roles (for asynchronous processing to boost performance of the Web site)
    Needed relational database for higher end visualizing of the results data (in addition to tables and queues)
  • 5 Web sites – primarily the Facebook app but also for Web services like email verification
    3 worker threads
    Marketing: social graphing, stats, demographics to point to closest restaurants to create store-specific coupons
    NOTE: scalable, but simple
    Only 3 worker roles as there was not as much super time sensitive transactions, example of asynchronous model or example
  • Started with 20k fans
    Leveraged Facebook APIs to drive viral elements
    350000
    12 days
    29166.67 per day
    1215.278 per hour
    20.25463 per second
  • Here is all the bits and runtimes you need
    Just add your own window dressing
    MVC lets you program in Facebook
    Dependency Injection to resolve dependencies in external components to help in unit tests
  • Cloud computing pioneers - remarkable examples 2010-11-05

    1. 1. Drive Facebook Apps Enable eCommerce Serve Citizens Launch Startups
    2. 2. InfrastructureInfrastructure as a Serviceas a Service (IaaS)(IaaS) Platform as aPlatform as a Service (PaaS)Service (PaaS) Software as aSoftware as a Service (SaaS)Service (SaaS) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime
    3. 3. Infrastructure asInfrastructure as a Service (IaaS)a Service (IaaS) Platform as aPlatform as a Service (PaaS)Service (PaaS) Software as aSoftware as a Service (SaaS)Service (SaaS) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime StorageStorage ServersServers NetworkingNetworking O/S Middleware Virtualization Data Applications Runtime Managedbyvendor Managedbyvendor StorageStorage ServersServers NetworkingNetworking O/SO/S MiddlewareMiddleware VirtualizationVirtualization Applications RuntimeRuntime Data Managedbyvendor StorageStorage ServersServers NetworkingNetworking O/SO/S MiddlewareMiddleware VirtualizationVirtualization ApplicationsApplications RuntimeRuntime DataData
    4. 4. Developer ExperienceDeveloper Experience Use existing skills and tools.Use existing skills and tools. Compute Storage Management Relational data Management Connectivity Access control
    5. 5. October 2008 June 2010November 2009 February 2010 • Updated Windows Azure CTP • Announced VM Role, Project Sydney, pricing and SLAs • Enabled Full Trust & PHP, Java, etc. applications • Project “Dallas” CTP • Windows Azure Update • .NET Framework 4 • OS Versioning • CDN • SQL Azure Update • 50GB databases • Spatial data support • DAC support Windows Azure Platform commercially available • Announced the Windows Azure Platform • First CTP of Windows Azure Announced SQL Azure Relational Database March 2009
    6. 6. The Business Challenge Bring in 500,000 new prospects into the Outback Steakhouse customer database Do it fast, build the solution in as little as a month Use Facebook Key Constraints we Had to Work Within Don’t want to use any formal outbound marketing Have limited on-premise IT capacity to tap Don’t want to purchase new infrastructure for a marketing program
    7. 7. Use relational data to “see” business results Offload async processing from Web site Use a PaaS solution to avoid infrastructure hassles Give an offer worth signing up for … & capture the data in Azure Establish a dialogue on & off FB Make the offer store specific … to drive traffic to your bricks & mortar Encourage people to tell others
    8. 8. Give an offer worth signing up for … & capture the data in Azure Establish a dialogue on & off FB Make the offer store specific … to drive traffic to your bricks & mortar Encourage people to tell others Use relational data to “see” business results Offload async processing from Web site Why Azure? Because you like being an IT strategist, or a developer or a marketer. And you don’t want to be a plumber, or a racker / stacker. Use a PaaS solution to avoid infrastructure hassles
    9. 9. Worker Role Tasks Queue-based InternetInternet LBLB Web Site Web Role Web Role Web Role Web Role Web Role Queue2Queue2 Worker 3 Worker 2 Worker 1Queue1Queue1 Queue3Queue3 Process Queue2 Process Queue2 Process Queue1 Process Queue1 Process Queue3 Process Queue3 Asynchronous processing Table Storage SQL Data Synch Email Verification Campaign logic Data Synch Marketing Reporting
    10. 10. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 Fans Fans Fans Week 1 Week 2 20 / minute +1,200 / hour 670k signups in 5 weeks (that’s only .13% of Facebook) Powered by Windows AzurePowered by Windows Azure
    11. 11. The Solution PaaS solution as there was neither budget nor staffing capacity to stand up / manage new infrastructure Use compute to drive site, and SQL Azure for BI Lessons Highly repeatable once implemented Handled scale well – recent promotion had 50,000 signups in one day
    12. 12. Azure Toolkit 1.0 http://facebookazuretoolkit.codeplex.com Simplified Library for accessing Message Queues, Table storage, and SQL Azure ASP.NET Model View Controller (MVC) framework to render a “view” of Facebook Markup Language ("FBML") Ninject 2.0 (dependency injection) Auto Mapper 1.0 Automated Continuous Integration Deployment scripts Samples www.microsoft.com/facebook C# Toolkit 4.0 for .NET development http://facebooksdk.codeplex.com/ Compatible with all Graph API and REST API Calls Supports all forms of Facebook authentication: Cookies, OAuth 2.0, Signed Requests Samples Applications to get started quickly Client authentication tool to get test access tokens Get the case study here
    13. 13. The Business Challenge Provide small and medium customers (restaurants, “mom & pop” convenience stores, etc) a better way to place orders, via a Web site instead of the current phone-based system Order volume varies greatly across year (Super Bowl, etc) Need to quickly scale their systems up or down based on need, paying only for what they need, when they need it No desire to build out the datacenters; would be idle in off-peak times Make CCE’s data & systems available to customers and partners Key Constraints we Had to Work Within There are existing on-premise systems that any solution must hook into, so a hybrid solution is required Improve upon old system by dynamically displaying contact info, customized list of products, promotions, & order history
    14. 14. The Solution Web based solution Uses hardware firewall to connect back to on-prem Silverlight client communicated with Web services to provide data & business logic from existing on-premise systems Results An average of $15 million / day in orders is placed vs. old system Able to quickly bring an app to market without incurring hardware and support costs in their data centers Scale out capability is already provided in Azure to support future needs Hybrid solution avoided rewriting the complex pricing logic or impacting other existing ordering mechanisms
    15. 15. The Business Challenge Record, track and report on non-emergency incidents Handle address requests from large metro population Disaster recovery important given it is a hurricane- prone region Key Constraints we Had to Work Within Very limited (and declining) IT budget FY ‘09 to ‘10 Staff downsized by 32%; budget by 28% Miami downtown “grows” from 400K to 1.2 million between 9 to 5 Business Hours New hardware procured only once ever 5 years
    16. 16. The Solution Geospatial data is stored in SQL Azure Spatial Developed in Visual Studio 2010 as they can test the cloud solution on their local desktop Uses Bing Maps and other mapping technology and Azure compute Solution is remote to Miami Lessons Speed / versatility – converted to hurricane disaster follow-up app in 3 hours Pay as you go is HUGE – no need to over-invest Blob storage holds deployment packages as a rudimentary source control for quick deployment of time sensitive solutions like Damage Assessment Apps Azure isolates apps from each other; they don’t interfere with each other, so cleaner deployments and upgrades No worry about apps breaking because someone “messed with the infrastructure” Enterprise-class service for maintenance tasks without using your own precious headcount Integration with VS meant faster time to market and updates
    17. 17. http://miami.heygov.com Get the case study here Web based solution No need to “manage the infrastructure” as this is PaaS Provides terrific transparency to citizens Call center volume has dropped dramatically since launch New Windows Phone app further extends the experience
    18. 18. The Business Challenge Mid-sized companies typically pay invoices manually Print and mail checks Payment to suppliers take several days to deliver and clear Lots of inherent friction and potential human error Costs much as $3 per invoice Key Constraints Cannot fund implementations undertaken by large enterprise due to complexity and cost Large changes to existing processes not desirable Ongoing costs must remain low
    19. 19. Customer Datcenter Accy System NVoicePay Client “AP Assist” NVoicePay’s B2B Payment Network Vendor submits invoice Service Bus WCF and SSL NVoicePay Datacenter PCI Compliant Compute Blobs, Tables & Queues Relational data Customer Portal Vendor Portal InternetInternet • 5 – 20X growth rate across the business5 – 20X growth rate across the business • Expect 50K connections in next 12 monthsExpect 50K connections in next 12 months • Customers save $25K - $250K on invoice processingCustomers save $25K - $250K on invoice processing
    20. 20. Our Solution Silverlight elevated trust PC experience (called “AP Assist”) Client integrates to current ADP accounting system Securely submit encrypted payment data to Azure Blob Storage Retrieve payments from cloud-based “store and forward” architecture to to the NVoicePay datacenter and process payments Submit payments to First Data payment gateway Overall solution took 6 months to develop Expect to leverage minimum of 50k individual AppFabric Service Bus connections in CY11 Lessons Put as much of your headcount as you can on developing IP Cloud should never be an all-or-nothing proposition Cloud can naturally augment current payment processes Cloud fosters a fast time-to-market Pay-as-you-go model limits risk and enhances agility, have gone from $0 to $50MM in 12 mos Consume the cloud as the need arises Individual customers save $25K-$250K/year on invoice processing, depending on size Invoice costs fall from $3 per invoice to as little as a postage stamp
    21. 21. Facebook: www.microsoft.com/facebook Get the case study here Coca Cola RDA Corp’s case study City of Miami http://miami.heygov.com Get the case study here NVoicePay http://nvoicepay.com/
    22. 22. Join BizSpark, for startups The vibrant online community – http://channel9.msdn.com/azure Azure user groups – http://www.azureusergroup.com Also on Facebook – www.facebook.com/windowsazure Get Get an Azure account Windows Azure Tools for Microsoft Visual Studio Windows Azure Platform Training Kit Interoperability tools Microsoft Web Platform Installer Learn “What is the Windows Azure Platform?” 4 min video Windows Azure Case Studies Deploying a large scale app, Virtual Lab Azure developer center Using your MSDN Premium Benefits Microsoft’s Datacenters Security Talk Series Watch session in the Professional Developers Conference site
    23. 23. Usage Compute Time Average Inactivity Period ““On and Off “On and Off “ Compute Time ““(Un)predictable(Un)predictable Bursting“Bursting“ Average Usage Average Usage Compute Time ““Growing Fast“Growing Fast“ Compute Time Average Usage ““Business CriticalBusiness Critical LOB“LOB“
    24. 24. •Exploring how to address needs of small and large production houses using its industry standard solution •Rendering: Toy Story 3D has 290k frames, 8 hours to render each frame using 1 processor; 272 years •Migrated C++ solution •Customers decide scale out based on time, cost, quality needs
    25. 25. •Needed to scale up quickly to meet demands of its high- traffic Web site, reduce dependency on costly hardware. •Azure is saving $100k annually, giving freedom to focus on, and deploy, new Web site features.
    26. 26. •Domino’s has updated its eCommerce platform •Will run on-prem and in cloud with one Java codebase •Using Azure’s interoperability Visit http://www.interoperabilitybridges.com/ for more resources
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