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Will your next web platform be free?
Web Content 2008
Chicago
June 2008
© Copyright 2008 Content Here. 1

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About Me
Seth Gottlieb
• Former CMS customer
• Former CMS integrator
• Former CMS vendor
• I dislike them all (sometimes)
Content Here, Inc.
• Founded March 2007
• Vendor neutral strategic consulting and advisory services around
content technologies: commercial, open source, and SaaS
• Report: Open Source Web Content Management in Java
• Wide range of clients from high tech, media and entertainment,
government, and professional services industries
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Alfresco
Apache Lenya
Open Source Web Content Daisy CMS
Management in Java
Hippo CMS
Release 1.0
February 2008
Jahia
Magnolia
OpenCms
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Alfresco
Apache Lenya
Open Source Web Content Daisy CMS
Management in Java
Hippo CMS
Release 1.0
February 2008
Jahia
http://www.contenthere.net/reports/jwcm.html
for 20% use coupon code:
webcontent2008
Magnolia
OpenCms
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THE WINNERS ARE NOT WINNING
THE LOSERS ARE NOT LOSING
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Business model disruption - lower up-front costs
•Redirect resources to major levers
•Enable agile/iterative development
THE BUYERS ARE TIRED
Functional disruption - simplicity
•Walking THEY feature creep
back ARE LOOKING FOR A CHANGE
•Consumer grade usability
•A tool that does one thing really well
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<C O N T E N T H E R E />
Business model disruption - lower up-front costs
•Redirect resources to major levers
•Enable agile/iterative development
Functional disruption - simplicity
•Walking back feature creep
•Consumer grade usability
•A tool that does one thing really well
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Three areas with greatest open source adoption
commodity
infrastructure
social
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Commodity: Basic Informational Website
Delivery Services
Brand Content IA
Management Interface
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<C O N T E N T H E R E />
Commodity: Basic Informational Website
Delivery Services
Brand Content IA
Management Interface
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Technology is the infrastructure, not the solution
Commercial Products
I love
but w the d
• Ektron hat d esign
ipsum oes “lor
• Hannon Hill ” me em
an?
• Hot Banana
What is a
• MediaSurface
software license? I talked to
• PaperThin CommonSpot I.T. and they
• Serena Collage :( said
“Java” is OK
• Terminal Four
Other Language OSS
• eZ Publish
• Drupal
• Plone
• Typo3
Don’t forget the SaaS!
• Clickability
• CrownPeak
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Basic Informational Website
Important
•Ease of use
•Brand-ability
Delivery Services •Creative lifecycle
support
Brand Content IA
•Stability
Management Interface •Visitor interactivity
•Hostability
Less important
•Content reuse
•Complex workflows
•Millions of page views/
per day
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Basic Informational Website
Apache Lenya
Daisy CMS
Delivery Services
Brand Content IA Magnolia
Management Interface OpenCms
Alfresco
(just because you’re curious)
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Apache Lenya
Strengths
• Used to be ahead of its time
with browse to edit
• Localization
• Versioning
Weaknesses
• Structured authoring
• Too complex for this
category
• Community issues
• Lost big customers
Future
• Some life with release of
2.0
• May be attractive to Cocoon
faithful
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Daisy CMS
Strengths
• Wiki-like ease of use
• De-coupled architecture
• Faceted browsing
• Versioning
Weaknesses
• Structured authoring
• Structured navigation
• Small community
Future
• Knowledge Management
• Kauri
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Magnolia
Strengths
• Simplicity
• Mult-tiered architecture
• Easy to skin
Weaknesses
• Content reuse
• Localization
• Documentation
Future
• Corporate growth
• US Expansion
• Large commercial
customers
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OpenCms
Strengths
• In-context editing
• WebDAV
• Workspaces
Weaknesses
• Workflow
• Complexity of the
workbench UI
Future
• Agency-style integrators
• Alkacon growth
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Alfresco
Strengths
• Repository
• Web scripts
• Standards support
Weaknesses
• WCM usability
• Cost
Future
• Improved usability
• Big clients
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Thanks
Seth Gottlieb
Content Here, Inc.
www.contenthere.net
seth@contenthere.net
http://www.contenthere.net/reports/jwcm.html
use coupon code:
webcontent2008
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