What Web 2.0 Means to Product Information Development

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Keynote presentation at 5th Annual aQuatic Conference, Adobe Headquarters, San Jose, CA. …

Keynote presentation at 5th Annual aQuatic Conference, Adobe Headquarters, San Jose, CA.

http://aquatic-ug.com/node/61

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Transcript

  • 1. what web 2.0 means for product information development by scott abel, the content wrangler
  • 2. social media choreographer
  • 3. what do we mean by product information quality?
  • 4. content quality relies on control
  • 5. management = control
  • 6. managing product information quality means controlling content by controlling the content creation process
  • 7. psychic power
  • 8. psychic power isn’t acceptable
  • 9. unless you are really good at it
  • 10. several tv networks want to hear from you
  • 11. what do we mean by web 2.0?
  • 12. helps us do stuff
  • 13. web applications that facilitate interactive information sharing, interoperability, and collaboration on the world wide web
  • 14. blogs/wikis: websites that allow users to create content, interact with content, and interact with the site owner and each other
  • 15. video/audio-sharing sites: websites that allow users to upload content, interact with content, and interact with site owner and with each other
  • 16. mash-ups: components of content that are recombined and repurposed by users to create new content
  • 17. social networks: online communities that allow users to upload, share, create content, congregate in groups, interact with content, and interact with each other
  • 18. three main types of social networks: people-based, topic-based, purpose-based
  • 19. how many of you have a Facebook account?
  • 20. how often do you use it? 1) weekly, 2) daily, 3) several times a day
  • 21. what do you use it for? 1) finding 2) sharing 3) other
  • 22. how many of you have a Linkedin account?
  • 23. how often do you use it? 1) weekly, 2) daily, 3) several times a day
  • 24. what do you use it for? 1) finding 2) sharing 3) other
  • 25. how many of you have a Twitter account?
  • 26. how often do you use it? 1) weekly, 2) daily, 3) several times a day
  • 27. what do you use it for? 1) finding 2) sharing 3) other
  • 28. product information quality
  • 29. are you ready?
  • 30. scott abel scottabel@mac.com twitter.com/scottabel facebook.com/scottpatrickabel linkedin.com/scottabel thecontentwrangler.com