What Web 2.0 Means to Product Information Development

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Keynote presentation at 5th Annual aQuatic Conference, Adobe Headquarters, San Jose, CA.

http://aquatic-ug.com/node/61

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  • What Web 2.0 Means to Product Information Development

    1. 1. what web 2.0 means for product information development by scott abel, the content wrangler
    2. 2. social media choreographer
    3. 3. what do we mean by product information quality?
    4. 4. content quality relies on control
    5. 5. management = control
    6. 6. managing product information quality means controlling content by controlling the content creation process
    7. 7. psychic power
    8. 8. psychic power isn’t acceptable
    9. 9. unless you are really good at it
    10. 10. several tv networks want to hear from you
    11. 11. what do we mean by web 2.0?
    12. 12. helps us do stuff
    13. 13. web applications that facilitate interactive information sharing, interoperability, and collaboration on the world wide web
    14. 14. blogs/wikis: websites that allow users to create content, interact with content, and interact with the site owner and each other
    15. 15. video/audio-sharing sites: websites that allow users to upload content, interact with content, and interact with site owner and with each other
    16. 16. mash-ups: components of content that are recombined and repurposed by users to create new content
    17. 17. social networks: online communities that allow users to upload, share, create content, congregate in groups, interact with content, and interact with each other
    18. 18. three main types of social networks: people-based, topic-based, purpose-based
    19. 19. how many of you have a Facebook account?
    20. 20. how often do you use it? 1) weekly, 2) daily, 3) several times a day
    21. 21. what do you use it for? 1) finding 2) sharing 3) other
    22. 22. how many of you have a Linkedin account?
    23. 23. how often do you use it? 1) weekly, 2) daily, 3) several times a day
    24. 24. what do you use it for? 1) finding 2) sharing 3) other
    25. 25. how many of you have a Twitter account?
    26. 26. how often do you use it? 1) weekly, 2) daily, 3) several times a day
    27. 27. what do you use it for? 1) finding 2) sharing 3) other
    28. 28. product information quality
    29. 29. are you ready?
    30. 30. scott abel scottabel@mac.com twitter.com/scottabel facebook.com/scottpatrickabel linkedin.com/scottabel thecontentwrangler.com

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