Web Content Management to Web Content Operations
by Scott Abel, Content Management Strategist at The Content Wrangler, Inc. on Nov 26, 2007
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Presented by Todd O'Neill at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007. ...
Presented by Todd O'Neill at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.
Tool implementation is over. Now what? Operate.
Planning and executing day-to-day operations for web content management can make or break your implementation. Adoption suffers since support is sparse. Strategy is non-existent because you’re focused on operational tactics. Learn how clear processes, defined services and proper expectation setting help make your implementation successful…for the long term.
After this session you will have a roadmap to establish a web content management operations functional unit. We’ll cover: process documentation; determining operational scope; defining appropriate services; creating a staffing model; determining the REAL metrics you want to track and report on.
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