Web 2.0 and Web Operations Management
1 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

About this talk:
Web 2.0 and your business strategy

The importance of governance when implementing

Web 2.0 technologies
Web 2.0 Product Management

Measuring the value of Web 2.0

2 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

The one thing I’m trying to tell you
You can’t do anything cool on the Web if you lack

mature Web Operations Management practices
It’ll just all turn into a big mess

3 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Some level setting…
Web Operations Management

Web 2.0

4 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

There is a right way to
manage your Web
products…. and most of
us aren’t doing it that
way
5 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Strategy
Visionary direction from Senior Management which

informs the governance and tactical execution of
Web products
Directly related to the strategic mission and goals of

the organization
6 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Governance
How decisions are made and implemented with respect
to the content, data, and applications associated with
organization’s Web products. It implies:
authoritative administrative and programmatic framework
–an
–an enforceable set of policies and standards
–an effective communications strategy for all Web stakeholders
7 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Execution
Web Product Management

A centralized Web Division which maintains and

extends Web standards and provides core Web
infrastructure tools
A distributed publishing base of subject matter

authors and experts
8 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Measurement
Strategic Business Metrics

Usability Program

Web Site Metrics

9 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

My favorite Web 2.0 guy Why is the Web so hard?
It used to be fun!
10 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Yes, Victor, the Web did used to be
fun, but you messed it up!
Web 2.0 looks like fun.
Maybe I’ll do that…
11 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

What is Web 2.0
The Web as a platform

Harnessing collective intelligence

Data is the next Intel inside

End of the software release cycle

Lightweight user interfaces, development models, AND

business models
Software above the level of a single device

Rich user experience

From Tim O’Reilly’s paper “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
2005: www.oreilly.com
12 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Web 2.0 and Web Operations
13 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint

Let’s think about these:
Web 2.0 is supposed to be fun for
the consumers. Not for you.
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© 2008 WelchmanPierpoint

Thanks
15 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint