Web Content Management: Lessons we can Learn from Web 2.0 Adriaan Bloem, Radagio CM Pros Fall Summit, Boston 2007

Cultural Differences

God created the world, but the Dutch created Holland

What is Web 2.0?

Definitions ?

According to Tim O’Reilly Web 1.0 -> Web 2.0 DoubleClick -> Google AdSense Ofoto -> Flickr Akamai -> BitTorrent mp3.com -> Napster Britannica Online -> Wikipedia personal websites -> blogging Evite -> upcoming.org and EVDB domain name speculation -> search engine optimization page views -> cost per click screen scraping -> web services Publishing -> participation content management systems -> wikis directories (taxonomy) -> tagging ("folksonomy") Stickiness -> syndication

Web 1.0 -> Web 2.0

DoubleClick -> Google AdSense

Ofoto -> Flickr

Akamai -> BitTorrent

mp3.com -> Napster

Britannica Online -> Wikipedia

personal websites -> blogging

Evite -> upcoming.org and EVDB

domain name speculation -> search engine optimization

page views -> cost per click

screen scraping -> web services

Publishing -> participation

content management systems -> wikis

directories (taxonomy) -> tagging ("folksonomy")

Stickiness -> syndication

According to Forrester A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures.

A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures.

According to Tim Berners-Lee Web 2.0 is of course a piece of jargon, nobody even knows what it means.

Web 2.0 is of course a piece of jargon, nobody even knows what it means.

According to Ross Mayfield Web 2.0 is made out of people That's all I have to say.

Web 2.0 is made out of people

That's all I have to say.

According to Dave Simon Web 2.0 is like porn. I can’t define it, but I know it when I see it.

Web 2.0 is like porn. I can’t define it, but I know it when I see it.

According to Weebl & Bob

According to Wikipedia

Define by Example?

Blogs … have been around since 1994.

… have been around since 1994.

Wikis … have been around since 1995

… have been around since 1995

Tagging … has been around for centuries.

… has been around for centuries.

Still, something happened in 2005…

… so what exactly is Web 2.0?

Web 2.0 is what enables complex web technology to actually be used.

Blogs

Wikis [ ][ ]

[ ][ ]

Tagging ADD TAGS:

ADD TAGS:

Web 2.0

Examples Applying lessons learned from Web 2.0 to web content management

Web 2.0 vs. CMS

Blogs

Wikis

Tagging ADD TAGS:

ADD TAGS:

Success? Pilot Faculty of Law, live December 2005 1994 - 2005: 2200 pages produced 2006: 7000 items produced 2005: on average 4.000 visits a day 2007: on average 10.000 visits a day

Pilot Faculty of Law, live December 2005

1994 - 2005: 2200 pages produced

2006: 7000 items produced

2005: on average 4.000 visits a day

2007: on average 10.000 visits a day

Lessons Learned

Using Web 2.0 is not synonymous to implementing blogs or wikis It could create a chaos of content repositories and most organizations don’t have the scale to succeed at “social networking”

Most CMS don’t really get Web 2.0 “ I can't even count how many CMS products have added drag and drop sorting to their old "operating system" of a user interface just to claim they understand and deliver a Web 2.0 experience” - Seth Gottlieb, Content Here

… but…

Web 2.0 learns valuable lessons on what really works Working intuitively is of enormous value and enables managing complexity

Web 2.0 principles make content management easier and fun Sorry Gutenberg, but using paper as a metaphor is like, soooo 1450.

… and last but not least…

Re-inventing the Wheel?

Adriaan Bloem [email_address]