web 2.0 understanding the semantic web and its impact on technical communication presented by Scott Abel, The Content Wrangler, Inc.

understanding the semantic web

and its impact on technical communication

scott abel nightclub dj, investigative reporter, technical writer, trouble-maker, entrepreneur, evangelist Tampa, Amsterdam, Indianapolis, New York City, San Diego, on route to Key West

nightclub dj, investigative reporter, technical writer, trouble-maker, entrepreneur, evangelist

advocate for change technical writing skills are easy to duplicate; user expectations are changing faster than we are blogs, user-generated content, handhelds, virtual worlds, podcasts, geospatial positioning

technical writing skills are easy to duplicate;

user expectations are changing faster than we are

the problem content -- it’s everywhere -- and managing it is getting out of hand signage, brochures, user manuals, maps, books, websites, online help, telephone scripts

content -- it’s everywhere --

and managing it is getting out of hand

the semantic web also referred to as Web 2.0; seeks to leverage the internet to deliver service

also referred to as Web 2.0;

seeks to leverage the internet to deliver service

web 1.0 publishing to the web; users surf and “read stuff” (if they can find it) web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time

publishing to the web;

users surf and “read stuff” (if they can find it)

web 1.0 content is published to websites; writers create content to fill these virtual places “ the medium is the message”

content is published to websites;

writers create content to fill these virtual places

“ the medium is the message”

web 1.0 users inefficiently search the “visible web”; search fails to meet goal: finding information

users inefficiently search the “visible web”;

search fails to meet goal: finding information

web 2.0 brings service to the web; helps users “do stuff”

brings service to the web;

helps users “do stuff”

web 2.0 technologies improve access, management, and reuse of digital content; supports end-user goals

technologies improve access, management, and reuse of digital content; supports end-user goals

web 2.0 syndication allows users to remix content; structured content makes it possible

syndication allows users to remix content;

structured content makes it possible

really simple syndication an XML standard; provides structure and semantic value to content

an XML standard; provides structure and semantic value to content

without style, RSS feeds provide a less-than-desirable user experience

with style, RSS feeds provide a positive user experience

publish/subscribe extends the reach of content; users reuse content in unlimited ways

extends the reach of content;

users reuse content in unlimited ways

publish write it once and let go of control; content is both human and machine readable

write it once and let go of control;

content is both human and machine readable

subscribe services provide relevant information, delivered how, when, and where users want it

services provide relevant information, delivered how, when, and where users want it

old info, new views looking at content from all angles helps us make meaning of content; new technologies make content accessible in meaningful ways

looking at content from all angles helps us make meaning of content; new technologies make content accessible in meaningful ways

the S.I.M.I.L.E. project Semantic Interoperability of Metadata and Information in unLike Environments

Semantic Interoperability of Metadata

and Information in unLike Environments

Timeline A DHTML AJAX timeline widget for visualizing temporal information

A DHTML AJAX timeline widget

for visualizing temporal information

Exhibit publishing framework that lets you create web pages with support for sorting, filtering, and rich visualization without a database; make mashups

publishing framework that lets you create web pages with support for sorting, filtering, and rich visualization without a database; make mashups

your turn how might you use this capability to better serve your customers or improve your productivity? ?

how might you use this capability to better serve your customers or improve your productivity?

blogs two new blogs are created every second of every day

two new blogs are created

every second of every day

hosted software online office applications are exploding in popularity; open standards and ease of use drive adoption; offline access now available

online office applications are exploding in popularity; open standards and ease of use drive adoption; offline access now available

blogs for documentation? blogs provide a low cost entry point; blogs that support DITA are being developed now

blogs provide a low cost entry point;

blogs that support DITA are being developed now

structured blogging allows us to create structured XML content; uses microformats (granular structured content)

allows us to create structured XML content;

uses microformats (granular structured content)

incredibooks.com structured blogging is so easy even kids are doing it (and earning money for their efforts)

structured blogging is so easy even kids are doing it

(and earning money for their efforts)

your turn how might you use this capability to better serve your customers or improve your productivity? ?

how might you use this capability to better serve your customers or improve your productivity?

wikis web-based collaboration tools that support user-generated content; users can consume, create, correct, corrupt, and cut content

web-based collaboration tools that support user-generated content; users can consume, create, correct, corrupt, and cut content

wiki tools there are many available (free to expensive)

there are many available (free to expensive)

wikis for documentation? wikis are being used to create documentation; there’s even a wiki based on DITA

wikis are being used to create documentation;

there’s even a wiki based on DITA

your turn how might you use this capability to better serve your customers or improve your productivity? ?

how might you use this capability to better serve your customers or improve your productivity?

tagging tagging helps us stay organized; sharing tags helps us help others quickly; what we tag can help improve documentation

tagging helps us stay organized;

sharing tags helps us help others quickly;

what we tag can help improve documentation

podcasts anyone can create bad audio faster than ever!

anyone can create bad audio faster than ever!

iTunes is the secret new audiences can find your content; syndication is increasingly popular option

new audiences can find your content;

syndication is increasingly popular option

your turn how might you use this capability to better serve your customers or improve your productivity? ?

how might you use this capability to better serve your customers or improve your productivity?

user-generated content users are creating their own documentation whether you want them to or not

users are creating their own documentation whether you want them to or not

video documentation user expectations are changing; are you?

user expectations are changing; are you?

social networks network effects; users share with one another in uncensored online communities

network effects; users share with one another in uncensored online communities

your turn how might you use this capability to better serve your customers or improve your productivity? ?

how might you use this capability to better serve your customers or improve your productivity?

findability web 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance

web 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance

Pandora provides customized music recommendations through streaming internet radio

provides customized music recommendations through streaming internet radio

seeqpod helps you find and listen to music almost instantaneously; it also works for videos

helps you find and listen to music almost instantaneously; it also works for videos

tape failure no more guessing what website users like; watch them use your site and make changes based on real user experiences

no more guessing what website users like; watch them use your site and make changes based on real user experiences

jott helps you remember what you don’t want to forget; audio in, text out

helps you remember what you don’t want to forget; audio in, text out

for additional information contact Scott Abel at TheContentWrangler.com 317.466.1840 scottabel [at] mac [dot] com

contact Scott Abel at TheContentWrangler.com

317.466.1840 scottabel [at] mac [dot] com

www.meetingwizard.com www.jott.com www.simile.mit.edu www.pandora.com www. slideshare .net www.confabb.com www.del.icio.us www.structuredblogging.org www.microformats.org www.edgio.com www.pipes.yahoo.com www.docs.google.com www.plazes.com www.twitter.com www.tapefailure.com Save time. Arrange meetings in a snap --> Create “to do” lists with your cell phone --> Provide differing views of your content --> Create/share personalized radio station --> Find/rate/reuse slide show presentations --> Find a conference; rate events/speakers --> Tag content so you/others can find it later --> Create structured content using a blog --> Standards for popular content types --> Syndicate classifieds from your blog --> Mashup RSS feeds and create new ones --> Collaborate on spreadsheets/documents --> Tell others where you are/find others --> Tell others what you’re doing right now --> Watch videos of how users use your site --> Web 2.0 sites of interest

www.meetingwizard.com

www.jott.com

www.simile.mit.edu

www.pandora.com

www. slideshare .net

www.confabb.com

www.del.icio.us

www.structuredblogging.org

www.microformats.org

www.edgio.com

www.pipes.yahoo.com

www.docs.google.com

www.plazes.com

www.twitter.com

www.tapefailure.com