0
SOURCE: IMPLEMENTINGSCRUM.COM




                  Twitter
                  Who Cares What You’re Doing
                ...
Thursday, June 11, 2009
What is Twitter?
                  It’s a microblogging website; one of the
                  fastest growing networks on ...
quot;Twitter is a device-agnostic real-time
                  message-routing platform—which is a
                  fancy ...
What is a Tweet?
                  A post to Twitter is called a Tweet, a 140 (or
                  fewer) character text ...
What are Tweets about?
                  They can be status updates, tips/tricks,
                  announcements, ads, re...
What is a reTweet?
                  A post to Twitter that was posted previously
                  by another user; provi...
Twitter: A simple idea
                  The original sketch of the Twitter interface;
                  designed as a sta...
Twitter: The first iteration
                  Status updates from you to your friends who
                  want to know w...
What are you doing now?
                  It’s not always easy to see the value in
                  answering this simple...
quot;I started using Twitter and then decided it
                  was just too much trouble and I really
                ...
quot;I use it to inform, get news and plug links
                  I find. In my opinion, I think that there are
          ...
quot;Many people use Twitter for
                  communicating with friends and family. I
                  use Twitter ...
quot;I use Twitter for a variety of reasons. Most
                  importantly, I use it as persistent
                  ...
quot;Additionally, I use Twitter to follow the
                  findings of a select few innovative people/
              ...
quot;Finally, I use it to communicate with my
                  wife. Our “Tweets” move quickly to email
                 ...
quot;I use Twitter to promote the store --
                  specifically to post upcoming tasting
                  events...
Twitter today: How it works
                  Step one: Set up an account

Thursday, June 11, 2009
Select a Twitter name
                  Personal brand (or handle) or real name

Thursday, June 11, 2009
How it works
                  Step two: Find folks to follow

Thursday, June 11, 2009
Finding folks to follow
                  Skim the Twitter public timeline:
                  http://twitter.com/public_ti...
Finding folks to follow
                  Clicking on a photo or user name takes you
                  to that member’s pr...
Sometimes, they find you
                  Posting to Twitter also exposes your profile,
                  your Tweets, and ...
Following
                  When you follow someone, you can see their
                  Tweets - they don’t necessarily s...
Following
                  Twitter allows you to see a threaded view of
                  your conversations with others
...
Finding folks to follow
                  The “build it and they will come” mentality
                  isn’t enough to ga...
Finding folks to follow
                  Twitter can tap into other services you
                  already use to invite ...
Finding folks to follow
                  Twitter can email your friends, prospects,
                  co-workers with a p...
Finding folks to follow
                  Twitter can “match” you with others that
                  you may be interested...
Finding folks to follow
                  Third-party services are also a good way to
                  locate followers o...
Finding folks to follow
                  Keyword search tools can help you spot and
                  automatically follo...
Deciding who to follow
                  You can also use third-party services like
                  Mr. Tweet - there ar...
Finding folks to follow
                  You can also search the “Twitterverse” using
                  http://search.twi...
Finding folks to follow
                  Real-time results show who is using your
                  search term; Follow t...
Revealing conversations
                  Twitter search also shows you the
                  conversation thread, which c...
How it works
                  Step three: Create some interesting posts
                  (Tweets) designed to attract fo...
@ replying to a Tweet
                  Use @ before a username to respond to a
                  Tweet so everyone else c...
RT (reTweeting)
                  Use RT before @username to give attribution
                  to the person who made the...
Tweets
                  Text and special characters - 140 characters
                  or fewer, including URL, RT, @
Thu...
Following others
                  Clicking the “Follow” button is all that’s
                  required to follow another...
Following others
                  Once you are a “follower” you will see this
                  user’s posts when you vie...
Following others
                  Once you follow someone, and they follow
                  you back, you can contact th...
Twittiquette
                  Rules and suggestions for best results

Thursday, June 11, 2009
Rule #1
                  Block mass followers; Following a lot of
                  people, has few followers, made 1 pos...
Rule #2
                  If you can’t say it in 140 characters, write a
                  blog post about it and point fo...
Rule #3
                  Publish fresh, useful, relevant content; Avoid
                  “Me too!” posts
Thursday, June ...
Rule #4
                  Decide whether you are posting professional
                  or personal content; Don’t deviate...
Rule #5
                  Be selective about whom you follow (this
                  depends on your intent, obviously)
Th...
Error messages
                  Twitter error messages are often funny,
                  creative gems that yield a quic...
Error messages
                  Twitter error messages are often funny,
                  creative gems that yield a quic...
Twittervision
                  There are many cool and innovative services
                  built on top of Twitter data...
Twittervision in 3D
                  Services are being created from Twitter data
                  every day; There’s al...
Twistory
                  Services are being created from Twitter data
                  every day; There’s always someth...
Tweets and Google
                  With a snippet of code you can make your
                  web browser display Twitter...
Tweets and RSS feeds
                  You can search Twitter and make the results
                  an RSS feed that you ...
Tweets and RSS feeds
                  You can search Twitter and make the results
                  an RSS feed that you ...
Twictionary
                  A dictionary of Twitter terms and jargon

Thursday, June 11, 2009
TwitTrans
                  One one free translation service; Send tweet
                  and wait for translated respons...
Measuring success
                  There are a wide variety of services
                  dedicated to rating, ranking yo...
Measuring success
                  There are a wide variety of services
                  dedicated to rating, ranking yo...
The future and Twitter
                  High profile bloggers have replaced writing
                  daily blog posts wit...
TWITTER LINKS OF INTEREST
                TWITTER.COM/SCOTTABEL * SCOTT’S TWITTER FEED
                TWITTER.COM/STCSAND...
SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER
                THE CONTENT WRANGLER, INC. * 760.969.3249
                SCOTTABEL...
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Twitter: Who Cares What You're Doing Right Now, Anyway?

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Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.

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Transcript of "Twitter: Who Cares What You're Doing Right Now, Anyway?"

  1. 1. SOURCE: IMPLEMENTINGSCRUM.COM Twitter Who Cares What You’re Doing Right Now, Anyway? BY SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER * THE CONTENT WRANGLER, INC. * 760.969.3249 * SCOTTABEL@MAC.COM WWW.THECONTENTWRANGLER.COM * WWW.TWITTER.COM/SCOTTABEL * THECONTENTWRANGLER.NING.COM Thursday, June 11, 2009
  2. 2. Thursday, June 11, 2009
  3. 3. What is Twitter? It’s a microblogging website; one of the fastest growing networks on the planet Thursday, June 11, 2009
  4. 4. quot;Twitter is a device-agnostic real-time message-routing platform—which is a fancy way of saying that it can send messages to and receive them from a variety of devices simultaneously, at the moment a message is sent.quot; Sarah Millstein, author of “Twitter and the Micro-Messaging Revolution” (O’Reilly) Thursday, June 11, 2009
  5. 5. What is a Tweet? A post to Twitter is called a Tweet, a 140 (or fewer) character text message Thursday, June 11, 2009
  6. 6. What are Tweets about? They can be status updates, tips/tricks, announcements, ads, responses, etc. Thursday, June 11, 2009
  7. 7. What is a reTweet? A post to Twitter that was posted previously by another user; provides attribution Thursday, June 11, 2009
  8. 8. Twitter: A simple idea The original sketch of the Twitter interface; designed as a status updating tool Thursday, June 11, 2009
  9. 9. Twitter: The first iteration Status updates from you to your friends who want to know what you are doing Thursday, June 11, 2009
  10. 10. What are you doing now? It’s not always easy to see the value in answering this simple question Thursday, June 11, 2009
  11. 11. quot;I started using Twitter and then decided it was just too much trouble and I really don't want that much information coming at me all day long. So, I deleted my account.quot; Lisa Seaburg, President, Aeon (XML consulting firm) Thursday, June 11, 2009
  12. 12. quot;I use it to inform, get news and plug links I find. In my opinion, I think that there are a few too many people expressing ‘the right way’ to use Twitter. The whole point is that it is random. It also integrates with your Facebook status, which is very helpful.quot; Monica Valentinelli, copywriter, web analyst Thursday, June 11, 2009
  13. 13. quot;Many people use Twitter for communicating with friends and family. I use Twitter for networking and personal branding. Most of my tweets are business- oriented. I also find that Twitter is a great tool for companies to use in their marketing and PR efforts.quot; Pamela Abbazia, SEO Strategist Thursday, June 11, 2009
  14. 14. quot;I use Twitter for a variety of reasons. Most importantly, I use it as persistent messaging between myself and my distributed development team when I need to interact with them between live/virtual meetings. I prefer it over email and IM for short discussions and quick thoughts.” Robert Bectel, Managing Partner, Quorum Sense Consulting Thursday, June 11, 2009
  15. 15. quot;Additionally, I use Twitter to follow the findings of a select few innovative people/ groups that provide links to interesting solutions as well as articles and traditional blogs. By following smart folks, I have access to an intelligent filter for marketing and interactive content.” Robert Bectel, Managing Partner, Quorum Sense Consulting Thursday, June 11, 2009
  16. 16. quot;Finally, I use it to communicate with my wife. Our “Tweets” move quickly to email and mobile devices which we both have, and guarantee that we aren’t missing important messages such as ‘Honey, get the kids from school. My meeting is running long’.” Robert Bectel, Managing Partner, Quorum Sense Consulting Thursday, June 11, 2009
  17. 17. quot;I use Twitter to promote the store -- specifically to post upcoming tasting events (and a reminder on the day of the event), just-arrived beers, to promote new content on our store blog, and notify folks of any special hours or weather closures.” Tiffany (Hereth) Adamowski, Technical Writer and part time beer store manager Thursday, June 11, 2009
  18. 18. Twitter today: How it works Step one: Set up an account Thursday, June 11, 2009
  19. 19. Select a Twitter name Personal brand (or handle) or real name Thursday, June 11, 2009
  20. 20. How it works Step two: Find folks to follow Thursday, June 11, 2009
  21. 21. Finding folks to follow Skim the Twitter public timeline: http://twitter.com/public_timeline Thursday, June 11, 2009
  22. 22. Finding folks to follow Clicking on a photo or user name takes you to that member’s profile page Thursday, June 11, 2009
  23. 23. Sometimes, they find you Posting to Twitter also exposes your profile, your Tweets, and makes you findable Thursday, June 11, 2009
  24. 24. Following When you follow someone, you can see their Tweets - they don’t necessarily see yours Thursday, June 11, 2009
  25. 25. Following Twitter allows you to see a threaded view of your conversations with others Thursday, June 11, 2009
  26. 26. Finding folks to follow The “build it and they will come” mentality isn’t enough to gain large audience Thursday, June 11, 2009
  27. 27. Finding folks to follow Twitter can tap into other services you already use to invite your “contacts” Thursday, June 11, 2009
  28. 28. Finding folks to follow Twitter can email your friends, prospects, co-workers with a personal note from you Thursday, June 11, 2009
  29. 29. Finding folks to follow Twitter can “match” you with others that you may be interested in following Thursday, June 11, 2009
  30. 30. Finding folks to follow Third-party services are also a good way to locate followers of interest; search by topic Thursday, June 11, 2009
  31. 31. Finding folks to follow Keyword search tools can help you spot and automatically follow interesting folks Thursday, June 11, 2009
  32. 32. Deciding who to follow You can also use third-party services like Mr. Tweet - there are many others Thursday, June 11, 2009
  33. 33. Finding folks to follow You can also search the “Twitterverse” using http://search.twitter.com Thursday, June 11, 2009
  34. 34. Finding folks to follow Real-time results show who is using your search term; Follow those that interest you Thursday, June 11, 2009
  35. 35. Revealing conversations Twitter search also shows you the conversation thread, which can be useful Thursday, June 11, 2009
  36. 36. How it works Step three: Create some interesting posts (Tweets) designed to attract followers Thursday, June 11, 2009
  37. 37. @ replying to a Tweet Use @ before a username to respond to a Tweet so everyone else can see Thursday, June 11, 2009
  38. 38. RT (reTweeting) Use RT before @username to give attribution to the person who made the original post Thursday, June 11, 2009
  39. 39. Tweets Text and special characters - 140 characters or fewer, including URL, RT, @ Thursday, June 11, 2009
  40. 40. Following others Clicking the “Follow” button is all that’s required to follow another user Thursday, June 11, 2009
  41. 41. Following others Once you are a “follower” you will see this user’s posts when you view Twitter feed Thursday, June 11, 2009
  42. 42. Following others Once you follow someone, and they follow you back, you can contact them (via DM) Thursday, June 11, 2009
  43. 43. Twittiquette Rules and suggestions for best results Thursday, June 11, 2009
  44. 44. Rule #1 Block mass followers; Following a lot of people, has few followers, made 1 post Thursday, June 11, 2009
  45. 45. Rule #2 If you can’t say it in 140 characters, write a blog post about it and point folks to it Thursday, June 11, 2009
  46. 46. Rule #3 Publish fresh, useful, relevant content; Avoid “Me too!” posts Thursday, June 11, 2009
  47. 47. Rule #4 Decide whether you are posting professional or personal content; Don’t deviate often Thursday, June 11, 2009
  48. 48. Rule #5 Be selective about whom you follow (this depends on your intent, obviously) Thursday, June 11, 2009
  49. 49. Error messages Twitter error messages are often funny, creative gems that yield a quick smile Thursday, June 11, 2009
  50. 50. Error messages Twitter error messages are often funny, creative gems that yield a quick smile Thursday, June 11, 2009
  51. 51. Twittervision There are many cool and innovative services built on top of Twitter data via the API Thursday, June 11, 2009
  52. 52. Twittervision in 3D Services are being created from Twitter data every day; There’s always something new Thursday, June 11, 2009
  53. 53. Twistory Services are being created from Twitter data every day; There’s always something new Thursday, June 11, 2009
  54. 54. Tweets and Google With a snippet of code you can make your web browser display Twitter results, too! Thursday, June 11, 2009
  55. 55. Tweets and RSS feeds You can search Twitter and make the results an RSS feed that you can reuse elsewhere Thursday, June 11, 2009
  56. 56. Tweets and RSS feeds You can search Twitter and make the results an RSS feed that you can reuse elsewhere Thursday, June 11, 2009
  57. 57. Twictionary A dictionary of Twitter terms and jargon Thursday, June 11, 2009
  58. 58. TwitTrans One one free translation service; Send tweet and wait for translated response Thursday, June 11, 2009
  59. 59. Measuring success There are a wide variety of services dedicated to rating, ranking your efforts Thursday, June 11, 2009
  60. 60. Measuring success There are a wide variety of services dedicated to rating, ranking your efforts Thursday, June 11, 2009
  61. 61. The future and Twitter High profile bloggers have replaced writing daily blog posts with frequent Twittering Thursday, June 11, 2009
  62. 62. TWITTER LINKS OF INTEREST TWITTER.COM/SCOTTABEL * SCOTT’S TWITTER FEED TWITTER.COM/STCSANDIEGO * SAN DIEGO STC MRTWEET.COM * RECOMMENDS FOLKS TO FOLLOW TWINFLUENCE.COM * MEASURES REACH, RANKS USERS SEARCH.TWITTER.COM * REAL-TIME TWITTER SEARCH BITLY.COM * SHORTENS URLS, TRACKS LINK CLICKS TWITPIC.COM * SEND PHOTOS VIA TWITTER PING.FM * AUTO-ROUTES TWEETS TO OTHER SERVICES TWITTERVISION.COM * ENTERTAINING TWITTER USE TWEETDECK.COM * STREAMLINES NOTIFICATIONS TWITTERHOLIC.COM * RANKS TWITTER USERS Thursday, June 11, 2009
  63. 63. SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER THE CONTENT WRANGLER, INC. * 760.969.3249 SCOTTABEL@MAC.COM WWW.THECONTENTWRANGLER.COM WWW.TWITTER.COM/SCOTTABEL THECONTENTWRANGLER.NING.COM Thursday, June 11, 2009
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