Feeling 2.Overwhelmed?? Business books and blogs on marketing abound. They list the new “rules”, condense everything down to bullets and shout from the rooftops that the Internet has profoundly changed the way we market.
And as digital marketers, we’re being told that we need to (by tomorrow) develop a blog and a wiki, produce podcasts, provide mechanisms to rate our content and create the new mashup of digg/YouTube/delicious.com and wrap it all in Ajax. And, we can be in such a hurry to implement these new technologies that we forget the fact that they should actually serve some marketing function.
In other words, we spend all our time getting the house ready for the party, and we forget to send the invitations.
In fact, we even often forget the basics of our chosen profession. Professor Kotler would be disappointed.
Really, while Content Marketing and Social Media changes everything we know (the 12th Edition of Professor Kotler’s book, Principles of Marketing was released this year), it should change nothing we do.
It’s still about targeting, positioning, segmentation and satisfying human needs.
Really, the only rule is that there are no rules. Let’s unwrap the hype, and discuss the realities of what new technology really means for digital marketers. Who are you in a Web 2.0 world? What does marketing on a social media powered Internet look like? What can social media and content marketing really do for you? What impact will social media, Web 2.0 and Content Marketing have on your business. And, more importantly, what should you be doing before you even think about the technology that powers these technologies.
Then, specifically, we’ll look at a few capabilities you have at your fingertips today and some helpful safety tips as you decide when and how to deploy them…or not deploy them!