TechComm 2.0: What You Need To Know


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What technical communication professionals need to know about the world of Web 2.0, mobile devices, content syndication, and changing user expectations. The future is brightest for those communicators who combine their natural talents with technological savvy. Find out how to differentiate yourself from the competition. If you think technical communication is all about writing, you're in for a big surprise.

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TechComm 2.0: What You Need To Know

  1. 1. techcomm 2.0 <ul><li>what you need to know </li></ul>presented by Scott Abel, The Content Wrangler, Inc.
  2. 2. scott abel <ul><li>nightclub dj, investigative reporter, technical writer, trouble-maker, entrepreneur, evangelist </li></ul>Tampa, Amsterdam, Indianapolis, New York City, San Diego, Key West
  3. 3. advocate for change <ul><li>technical writing skills are easy to duplicate; </li></ul><ul><li>user expectations are changing faster than we are </li></ul>blogs, user-generated content, handhelds, virtual worlds, podcasts, geospatial positioning
  4. 4. what’s your difference? <ul><li>Microsoft Word mastery does not adequately differentiate; </li></ul><ul><li>neither do good grammar, correct punctuation, nor smooth segues </li></ul>
  5. 5. future-proof career <ul><li>highly sought after skills, easily transferable to other areas of business; </li></ul><ul><li>skills must provide positive impact throughout your organization </li></ul>
  6. 6. in demand skills <ul><li>information architecture, interaction design, modular content creation, localization and translation, document design, standards knowledge </li></ul>
  7. 7. document engineer <ul><li>documents were only interfaces for people; </li></ul><ul><li>documents are now interfaces to business services and processes </li></ul>
  8. 8. changing expectations <ul><li>look outside of technical communication for examples; </li></ul><ul><li>user expectations are changing MUCH faster than we are </li></ul>
  9. 9. mobile devices <ul><li>portable, powerful, and personalized; </li></ul><ul><li>handheld devices have changed user expectations </li></ul>
  10. 11. web 2.0 <ul><ul><li>leverages the internet as an operating system to deliver service ; helps users “do stuff” </li></ul></ul>
  11. 12. playable search <ul><li>allows users to find and play multimedia content from within a web browser </li></ul>
  12. 13. seeqpod <ul><li>helps you find and listen to music almost instantaneously; it also works for videos </li></ul>
  13. 15. jott <ul><li>helps you remember what you don’t want to forget; audio in, text out </li></ul>
  14. 19. tape failure <ul><li>no more guessing what website users like; </li></ul><ul><li>watch them use your site and make </li></ul><ul><li>changes based on real user experiences </li></ul>
  15. 21. tagging <ul><li>tagging helps us stay organized; </li></ul><ul><li>sharing tags helps us help others quickly; </li></ul><ul><li>what we tag can help improve documentation </li></ul>
  16. 24. mashups <ul><li>looking at content from all angles helps us make meaningful decisions; combining content makes content accessible in meaningful ways </li></ul>
  17. 26. Exhibit <ul><li>mashup that allows users to sort, filter, and visualize content in various ways without a database </li></ul>
  18. 29. web 2.0 <ul><ul><li>syndication allows users to remix content; </li></ul></ul><ul><ul><li>structured content makes it possible </li></ul></ul>
  19. 30. yahoo! pipes <ul><ul><li>syndication allows users to remix content; </li></ul></ul><ul><ul><li>structured content makes it possible </li></ul></ul>
  20. 32. really simple syndication <ul><ul><li>an XML standard; </li></ul></ul><ul><ul><li>provides structure and semantic value to content </li></ul></ul>
  21. 33. publish/subscribe <ul><ul><li>extends the reach of content; </li></ul></ul><ul><ul><li>users reuse content in unlimited ways </li></ul></ul>
  22. 34. publish <ul><ul><li>write it once and let go of control; </li></ul></ul><ul><ul><li>content is both human and machine readable </li></ul></ul>
  23. 35. subscribe <ul><ul><li>services provide relevant information, delivered how, when, and where users want it </li></ul></ul>
  24. 36. hosted software <ul><ul><li>online office applications are exploding in popularity; open standards and ease of use drive adoption; offline access now available </li></ul></ul>
  25. 40. XML word processors <ul><ul><li>97% of the world uses MS Word; </li></ul></ul><ul><ul><li>XML word processors provide familiar interface </li></ul></ul>
  26. 41. blogs <ul><ul><li>two new blogs are created </li></ul></ul><ul><ul><li>every second of every day </li></ul></ul>
  27. 43. wikis <ul><li>web-based collaboration tools that support user-generated content; users can consume, create, correct, corrupt, and cut content </li></ul>
  28. 46. wiki tools <ul><li>there are many available (free to expensive) </li></ul>
  29. 48. wikis for documentation? <ul><li>wikis are being used to create documentation; </li></ul><ul><li>there’s even a wiki based on DITA </li></ul>
  30. 52. podcasts <ul><li>anyone can create bad audio faster than ever! </li></ul>
  31. 53. user-generated content <ul><li>users are creating their own documentation whether you want them to or not </li></ul>
  32. 54. video documentation <ul><li>user expectations are changing; are you? </li></ul>
  33. 55. they’re doing it, now <ul><li>video jug, expert village, sclipo, 5min, viewdo, </li></ul><ul><li>teacher tube, youtube howto </li></ul>
  34. 58. social networks <ul><li>network effects; users share with one another in uncensored online communities </li></ul>
  35. 64. for additional information <ul><li>contact Scott Abel at </li></ul><ul><li>317.466.1840 scottabel [at] mac [dot] com </li></ul>
  36. 65. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>www. slideshare .net </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Save time. Arrange meetings in a snap --> Create “to do” lists with your cell phone --> Provide differing views of your content --> Create/share personalized radio station --> Find/rate/reuse slide show presentations --> Find a conference; rate events/speakers --> Tag content so you/others can find it later --> Create structured content using a blog --> Standards for popular content types --> Syndicate classifieds from your blog --> Mashup RSS feeds and create new ones --> Collaborate on spreadsheets/documents --> Tell others where you are/find others --> Tell others what you’re doing right now --> Watch videos of how users use your site --> Web 2.0 sites of interest