Social Media Optimization (SMO) A New Web Landscape: Digg, Del.icio.us & Beyond How many SMO’s does it take to screw in a light bulb? Five, four to confuse you and one to sneak in a ladder and actually change the light bulb.

Defining “Social Media” New name for WOM (Word of Mouth) Not as limited by proximity Share messages globally (instantly) Brand control; Gain or Lose Now, EVERYTHING has a social component Now, EVERYONE is the “influencer” Occurs IN “networks” and ON our “networks”

New name for WOM (Word of Mouth)

Not as limited by proximity

Share messages globally (instantly)

Brand control; Gain or Lose

Now, EVERYTHING has a social component

Now, EVERYONE is the “influencer”

Occurs IN “networks” and ON our “networks”

Benefits of Social Media Marketing Links, Traffic, Awareness, Traction

Links, Traffic, Awareness, Traction

General SMM (and SMO) Strategies Participation in (and around) your site Submitting content (tips sheets, tutorials, how-to’s) to social bookmarking sites Bookmarking content Uploading and tagging images and video Creating profiles at MySpace and Facebook Developing widgets (make content portable) Engage in the Conversation

Participation in (and around) your site

Submitting content (tips sheets, tutorials, how-to’s) to social bookmarking sites

Bookmarking content

Uploading and tagging images and video

Creating profiles at MySpace and Facebook

Developing widgets (make content portable)

Planning a Social Media Campaign Set Goals and Objectives Know (and target) the audience Build trust through participation Make it easy for others to participate Fear only what you can lose Don’t SPAM

Set Goals and Objectives

Know (and target) the audience

Build trust through participation

Make it easy for others to participate

Fear only what you can lose

Don’t SPAM

Worthy of Note: Social Media Sites Digg Del.icio.us Facebook Reddit Stumbleupon Squidoo Yahoo! Answers

Digg

Del.icio.us

Facebook

Reddit

Stumbleupon

Squidoo

Yahoo! Answers

Social Media Optimization (SMO) Content Creation Copywriting Copy Formatting Navigation Interaction Viral Optimization Message Optimization

Content Creation

Copywriting

Copy Formatting

Navigation

Interaction

Viral Optimization

Message Optimization

Good Luck With Social Media! Pete Prestipino Editor-In-Chief, WebsiteMagazine [email_address] 800-817-1518 ext. 6133 Free Subscription Affiliate Program Free Who’s Who Listing

Pete Prestipino Editor-In-Chief, WebsiteMagazine [email_address] 800-817-1518 ext. 6133

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