Move Over Text: Video Documentation Meets DITA
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Move Over Text: Video Documentation Meets DITA

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A presentation given by Scott Abel, The Content Wrangler, and Sean Healy, Wild Basin Media at the Society for Technical Communication Summit, May 5, 2009 in Atlanta, GA. Technical communicators have ...

A presentation given by Scott Abel, The Content Wrangler, and Sean Healy, Wild Basin Media at the Society for Technical Communication Summit, May 5, 2009 in Atlanta, GA. Technical communicators have been recombining small chunks of text to create multiple deliverables for years. But, as consumer expectations shift away from text-only content and toward video training and documentation, shouldn't we be creating and delivering multiple video deliverables? And, if video documentation is the wave of the future, can we use our existing content standards to make it happen? The answer is "Yes!" And, it can be done today, with the help of the Darwin Information Typing Architecture (DITA). The slide deck does not include the second portion of the conference presentation, a demonstration of a proof-of-concept tool developed by Wild basin media. Learn more: http://wildbasinmedia.com/

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  • 1. Move Over Text: Video Documentation Meets DITA A presentation by Scott Abel and Sean Healy * May 5, 2009 STC Annual Summit, Atlanta, GA Tuesday, May 5, 2009
  • 2. in the US today, there are 82.5 Million Content Creators 13.9% create content in virtual worlds 18.1% create video content 23.9% create blog content 79.7% create content on a social network source: eMarketer.com up 73% over 2008 source: Nielsen Tuesday, May 5, 2009
  • 3. as of May 1, 2009, ranked by relative monthly audience size Largest User-Generated Content Websites YouTube 80,600,000 Wikipedia 78,200,000 craigslist 45,600,000 flickr 24,100,000 Digg 11,400,000 source: eMarketer.com Tuesday, May 5, 2009
  • 4. English language, videos 4-20 minute in length There are 89,300 “How To” Videos on YouTube Today In March 2009, the average US online video viewer watched 327 minutes of video; 40% of which came from YouTube source: Nielsen tweet this! Tuesday, May 5, 2009
  • 5. how to Tuesday, May 5, 2009
  • 6. just how many videos are being watched on YouTube alone? 5,900,000,000 per month Despite this enormous figure, television is not dead; U.S. television viewers watched 142 hours of TV each month in 2008; up five hours from the previous year tweet this! Tuesday, May 5, 2009
  • 7. mobile devices are helping drive video documentation 4,000,000,000 mobile phone users on Earth That number is important because it tells us that 60% of Earthlings now have access to a mobile telephone tweet this! Tuesday, May 5, 2009
  • 8. mobile devices are helping drive video documentation 3 out of 5 U.S. mobile phone users say they keep their phone with them when they’re not mobile U.S. mobile phone consumers watch 3 tweet this! hours of TV on their phones per month source: Nielsen Tuesday, May 5, 2009
  • 9. content convergence is taking hold in entertainment industry Average American Idol voting participant votes 38 times for their favorite contestant Mobile phones, TV and the Internet are tweet this! quickly becoming intertwined Tuesday, May 5, 2009
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  • 15. what networks do U.S. Cable TV viewers watch most often Top U.S. Cable TV Networks # 9 - Arts and Entertainment #12 - Discovery #17 - HGTV #20 - Food Network #27 - The Learning Channel HGTV, Food Network, DIY are owned tweet this! by Scripps; largest revenue generator Tuesday, May 5, 2009
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  • 19. it’s all about the revenue-earning potential Advertisers Love DIY and How-To Television Shows These shows attract homeowners with tweet this! $75K US and above incomes Tuesday, May 5, 2009
  • 20. who is using video in the web in North America? Top 10 Websites 1 Google 6 Apple 2 Microsoft 7 ESPN 3 AOL 8 The New York Time 4 Amazon 9 Weather Channel 5 Adobe 10 HP 100% of the top 10 websites in North tweet this! America include video w/in 1 click from the home page Tuesday, May 5, 2009
  • 21. Tuesday, May 5, 2009
  • 22. we have the audience, the need, the technology, now what? All we need is a standard that will support the topic- based nature of “how to” video content XML, and by extension, DITA, seemed tweet this! to be a perfect fit. Tuesday, May 5, 2009
  • 23. Demonstration of DITA Video Solution Sean Healy Tuesday, May 5, 2009
  • 24. Contact information Scott Abel scottabel@mac.com http://thecontentwrangler.ning.com Sean Healy shealy@wildbasinmedia.com http://www.wildbasinmedia.com Tuesday, May 5, 2009