Move Over Text:
Video Documentation Meets DITA
A presentation by Scott Abel and Sean Healy * May 5, 2009 STC Annual Summit, Atlanta, GA
Tuesday, May 5, 2009

in the US today, there are
82.5 Million
Content Creators
13.9% create content in virtual worlds
18.1% create video content
23.9% create blog content
79.7% create content on a social network
source: eMarketer.com
up 73% over 2008 source: Nielsen
Tuesday, May 5, 2009

as of May 1, 2009, ranked by relative monthly audience size
Largest User-Generated
Content Websites
YouTube 80,600,000
Wikipedia 78,200,000
craigslist 45,600,000
flickr 24,100,000
Digg 11,400,000
source: eMarketer.com
Tuesday, May 5, 2009

English language, videos 4-20 minute in length
There are 89,300 “How To”
Videos on YouTube Today
In March 2009, the average US online video
viewer watched 327 minutes of video; 40%
of which came from YouTube
source: Nielsen
tweet this!
Tuesday, May 5, 2009

how to
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just how many videos are being watched on YouTube alone?
5,900,000,000 per month
Despite this enormous figure, television is
not dead; U.S. television viewers watched
142 hours of TV each month in 2008; up five
hours from the previous year
tweet this!
Tuesday, May 5, 2009

mobile devices are helping drive video documentation
4,000,000,000 mobile
phone users on Earth
That number is important because it tells us
that 60% of Earthlings now have access to a
mobile telephone
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Tuesday, May 5, 2009

mobile devices are helping drive video documentation
3 out of 5 U.S. mobile
phone users say they keep
their phone with them
when they’re not mobile
U.S. mobile phone consumers watch 3 tweet this!
hours of TV on their phones per month
source: Nielsen
Tuesday, May 5, 2009

content convergence is taking hold in entertainment industry
Average American Idol
voting participant votes 38
times for their favorite
contestant
Mobile phones, TV and the Internet are tweet this!
quickly becoming intertwined
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what networks do U.S. Cable TV viewers watch most often
Top U.S. Cable TV Networks
# 9 - Arts and Entertainment
#12 - Discovery
#17 - HGTV
#20 - Food Network
#27 - The Learning Channel
HGTV, Food Network, DIY are owned tweet this!
by Scripps; largest revenue generator
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it’s all about the revenue-earning potential
Advertisers Love
DIY and How-To
Television Shows
These shows attract homeowners with tweet this!
$75K US and above incomes
Tuesday, May 5, 2009

who is using video in the web in North America?
Top 10 Websites
1 Google 6 Apple
2 Microsoft 7 ESPN
3 AOL 8 The New York Time
4 Amazon 9 Weather Channel
5 Adobe 10 HP
100% of the top 10 websites in North tweet this!
America include video w/in 1 click
from the home page
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we have the audience, the need, the technology, now what?
All we need is a standard
that will support the topic-
based nature of “how to”
video content
XML, and by extension, DITA, seemed tweet this!
to be a perfect fit.
Tuesday, May 5, 2009

Demonstration of DITA Video Solution
Sean Healy
Tuesday, May 5, 2009

Contact information
Scott Abel scottabel@mac.com
http://thecontentwrangler.ning.com
Sean Healy shealy@wildbasinmedia.com
http://www.wildbasinmedia.com
Tuesday, May 5, 2009