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Maximizing the ROI from Online Marketing

by Content Management Strategist at The Content Wrangler, Inc. on Jun 18, 2008

  • 15,056 views

Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008. ...

Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.

Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.

This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.

The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.

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    1 year ago
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  • cgrantski Chris Grant at Enlighten Would like to find more presentations using Comscore data! 3 years ago
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  • Gmehaddad Jimmy Haddad at Jimmy Haddad I like the idea that clicks do not tell you anything about brand building effects... 4 years ago
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  • indicalove tom osborne, Marketer, Entrepreneur at Magic Beans Thanks for posting this! 5 years ago
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  • angelinaani Angelina ani You have given good information on marketing. Now a days social marketing is a popular thing. 5 years ago
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Maximizing the ROI from Online Marketing Maximizing the ROI from Online Marketing Presentation Transcript