Marketing in a Connected World:
The new rules of marketing

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ThinkAboutIt.com

Just Because you can…

New Rules
Obligatory Steve Jobs picture

New Rules

New Rules
Marketing in the Connected World
Explore all avenues of your marketing strategy,
– from who influences the buy to the buyers themselves
– to the different channels you use to reach the market
– to the products and services you offer

Going Social
Charlene Li
Josh Bernoff

Going Social
Objectives are the key:
– People
– Objective
– Strategy
– Technology

Going Social
Possible objectives include:
– Listening
– Talking
– Energizing
– Supporting
– Embracing

Going Social

New Rules
Engage or be Tivo’d

Engage or be Tivo’d

New Rules
Engage or be Tivo’d
Content Matters

Content Matters

Content Matters

Content Matters
“Though we still obsess over hits – they are not
quite the economic force they once were.
Where are those fickle consumers going instead?
No single place.
They are scattered to the winds as markets fragment
into a thousand niches.”
Chris Anderson

Content Matters
If the cost of
carrying inventory
are low, the
incentive is there to
carry everything,
regardless of the
volume of its sales
Pareto does not rule

Content Matters
It’s the Content, Stupid!

New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation

Marketing is a Conversation
Because we are all connected
That changes everything
In the ways that we are able
To communicate with each other

Marketing is a Conversation
The Internet is a Platform
Harness Collective Intelligence
Data as the “Intel inside”
Software above the level of a
single device
Software as a service
Tim O’Reilly

Marketing is a Conversation

Marketing is a Conversation
People get what they need from each other -
Instead of from the corporation

Marketing is a Conversation

Marketing is a Conversation
Growth of the Blogosphere

Marketing is a Conversation
The conversation is the content

Marketing is a Conversation
The value of the data grows exponentially

Marketing is a Conversation

New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Be Authentic

Be Authentic
Respect your Brand online

Open Your Brand

Be Authentic

Be Authentic

New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Be Authentic
Always Learning

Always Learning

Always Learning

New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Open Your Brand
Always Learning

Marketing in a Connected World:
The new rules of marketing

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