Marketing in a Connected World: The New Rules of Marketing
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Marketing in a Connected World: The New Rules of Marketing

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Presented by Michael Silverman at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN....

Presented by Michael Silverman at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN.

How do you get through to consumers bombarded by so many marketing messages? Hear Michael Silverman, CEO of Duo Consulting discuss Marketing in an Connected World - using content to drive results when the customer is in control.

In this cluttered world, people wait until they need information, and then search for it - putting the customer in control. Because of this new reality, you need to make it easy for the customer to find you, and provide a way for them to talk about you. Learn why the best marketing involves a dialog with your customer and get tips on how to encourage such dialog to take place.

Silverman will discuss what to do, and not to do, when bringing your brand online, and he will explain why you should focus on solutions, not products. You will also learn how to be open and “share” your brand by interacting with clients to gain credibility online. You will come away from this session with an understanding of the new rules of Marketing in a Connected World.

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Marketing in a Connected World: The New Rules of Marketing Marketing in a Connected World: The New Rules of Marketing Presentation Transcript

  • Marketing in a Connected World: The new rules of marketing
  • ThinkAboutIt.com
  • ThinkAboutIt.com
  • Just Because you can…
  • New Rules Obligatory Steve Jobs picture
  • New Rules
  • New Rules Marketing in the Connected World Explore all avenues of your marketing strategy, – from who influences the buy to the buyers themselves – to the different channels you use to reach the market – to the products and services you offer
  • Going Social Charlene Li Josh Bernoff
  • Going Social Objectives are the key: – People – Objective – Strategy – Technology
  • Going Social Possible objectives include: – Listening – Talking – Energizing – Supporting – Embracing
  • Going Social
  • New Rules Engage or be Tivo’d
  • Engage or be Tivo’d
  • New Rules Engage or be Tivo’d Content Matters
  • Content Matters
  • Content Matters
  • Content Matters “Though we still obsess over hits – they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches.” Chris Anderson
  • Content Matters If the cost of carrying inventory are low, the incentive is there to carry everything, regardless of the volume of its sales Pareto does not rule
  • Content Matters It’s the Content, Stupid!
  • New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation
  • Marketing is a Conversation Because we are all connected That changes everything In the ways that we are able To communicate with each other
  • Marketing is a Conversation The Internet is a Platform Harness Collective Intelligence Data as the “Intel inside” Software above the level of a single device Software as a service Tim O’Reilly
  • Marketing is a Conversation
  • Marketing is a Conversation People get what they need from each other - Instead of from the corporation
  • Marketing is a Conversation
  • Marketing is a Conversation Growth of the Blogosphere
  • Marketing is a Conversation The conversation is the content
  • Marketing is a Conversation The value of the data grows exponentially
  • Marketing is a Conversation
  • New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Be Authentic
  • Be Authentic Respect your Brand online
  • Open Your Brand
  • Be Authentic
  • Be Authentic
  • New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Be Authentic Always Learning
  • Always Learning
  • Always Learning
  • New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand Always Learning
  • Marketing in a Connected World: The new rules of marketing
  • THE END One North Wacker, Suite 950 Chicago, 60606 - 312-529-3000