Making Web Content Agile
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Making Web Content Agile

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Presented by John Kreisa at Web Content Chicago, June 17-18, 2008....

Presented by John Kreisa at Web Content Chicago, June 17-18, 2008.


The combination of XML and XQuery provided by XML Content Servers are helping organizations become more agile with their content and enabling them to dynamically deliver a wide range of content in context to the web. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success.

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Making Web Content Agile Making Web Content Agile Presentation Transcript

  • XML Content Platforms: Making Web Content Agile John Kreisa – Director of Product Marketing 6/18/08
  • Topics
    • What do we mean by agility?
    • Why is agility important?
    • How do XML content platforms enable agility?
    • Examples
    • Summary
  • What is Agility?
    • agile
    •   • adjective 1 able to move quickly and easily. 2 quick-witted or shrewd.
    •   — DERIVATIVES agilely adverb agility noun.
    •   — ORIGIN Latin agilis , from agere ‘do’
    • Source: Oxford English Dictionary
    • You have to respect 20 volumes, and a $995 price (even on Amazon)
  • What is Content?
    • Generally textual information
      • May include images and other rich media
      • Books, journals, manuals, doctrine, web pages, email, messages, etc.
    • May come in a wide range of formats
      • PDF, .doc, .txt, XML, .html etc.
    • Has some structure/format and hierarchy
      • Sections, subsections, paragraphs, etc.
    • May have mixed schemas (data organization)
      • One customer site has 25+
  • What is Content Agility?
    • Load content as-is
      • Worry about the structure later
    • Process and transform content
      • Query and analyze content for a full understanding
      • Leverage the structure (or lack of) in content
    • Rapidly prototype new products
      • Adjust to changing business conditions
      • Quickly create syndicated services
    • Enable dynamic publishing
      • Easily deliver to multiple devices/formats
  • Topics
    • What do we mean by agility?
    • Why is agility important?
    • How do XML content platforms enable agility?
    • Examples
    • Summary
  • IT Departments Need Agility
    • Fewer resources yet more demands
      • Re-use content across the business
    • Many sources and structures of content
      • Across divisions/organizations
      • From acquisitions
    • Changing business models
      • Quickly develop new applications
      • Adapt to the next disruptive technology
  • Business Needs Agility
    • Increasingly companies are moving more content to the web
      • Author fewer times – reuse more often
    • Flexibility for the future
      • How will users consume your content?
      • What will the partner relationships be?
    • Differentiate for greater competitive advantage
      • New packaging and distribution models
      • Create new content offerings to users
  • Users Want Agility
    • People are a key part of content
      • Creating new content
      • Enhancing content
      • Interacting with content
      • Socializing around content
    • Content the way they want it
      • Aware of their context
      • Flexible access
  • Topics
    • What do we mean by agility?
    • Why is agility important?
    • How do XML content platforms drive agility?
    • Examples
    • Summary
  • MarkLogic Server
    • Platform for integrating and delivering content
      • Rapidly build and deploy applications
      • XQuery application language
      • Simultaneous delivery to multiple channels
    • XML repository
      • Natively understands XML
      • Store & retrieve content
      • Manipulate and enrich content
    • Powerful search & analytics
      • Full-text
      • Structured (XML)
    Built to maximize your investment in XML Slide
  • Multi-grained Access to Information Does this table interest you? Perhaps this list? These paragraphs (you’ll make the list)? Or, take the whole section?
  • Fully Leverage Your Content News Article Book Research Report Journal Article Product Sheet Operations Manual
  • Multi-grained Re-use Content can be dynamically accessed, assembled and delivered to the web for a specific audience or purpose
  • Designed for Delivering Content
    • Rich navigation options
      • Search results – by taxonomy or source
      • Faceted navigation
      • Tag clouds
    • Facilitates user interaction
      • User tagging, comments and ratings
    • Delivers content in context
      • Geographic position (of the content or user)
      • Enriched results (persons, places, things)
    • Includes help for the users
      • Suggested options based on terms, thesauri, spell correction
    • Faster, more efficient for web applications
      • No mis-match – deliver directly to Xhtml, faster, easier.
      • Multi-channel delivery – web, print, services
  • Topics
    • What do we mean by agility?
    • Why is agility important?
    • How do XML content platforms enable content agility?
    • Examples
    • Summary
  • How We Make Our Customers Agile
    • Powering . . .
    • Web content delivery
    • Search applications
    • Custom publishing
    • Digital asset distribution
    • Content assembly
    MarkLogic accelerates the creation of web applications
  • Agility Through XML
    • Embracing XML
      • Corporate initiative to leverage investment in XML
      • Deliver richer interaction with content to users
      • Create business models to reach new markets
    • Working to deliver articles in context
      • Explore how enriching traditional search and display of journal articles could change their business and serve members.
  • Agility Through Centralized Content
    • Creating a single centralize repository for all XML content
    • Leveraging the power of XQuery to develop applications
    • Providing better operating efficiency, security, and opportunity to develop a more powerful services layer
  • Agility Through Rich Interfaces
  • Battle Command Knowledge System
    • US Army “Warrior Knowledge Base”
      • Sophisticated knowledge management and information sharing environment
      • Up-to-the-minute information for
      • war-fighters and mission planners
      • Army-level central repository of battlefield knowledge
    • Benefits
      • Reduces cycle time for capturing and sharing mission essential knowledge
      • Fast performance enables soldiers in forward areas to access knowledge
  • User Agility Through Rich Interfaces
  • User Agility Through Rich Interfaces (2)
  • University of Virginia Press
    • Multiple web based applications including
      • Dolley Madison Digital Edition
      • The Papers of George Washington Digital Edition
      • Herman Melville Typee
  • University of Virginia Press
  • The Papers of George Washington
  • Herman Melville’s Typee
  • Content Platform - O’Reilly Labs
  • Agility Through Analytics
  • Role Aware Application: ImagingCONSULT Crawl / slice / content, informational, navigational, and next-step value
  • Agile Delivery of Content IP Mgmt Syndication Server DAM (metadata + content) Web Services Loader Admin interface (search, load, etc.) Other partners Search, Get Catalog, Get TOC, Look inside book, Etc. Syndication Server System to store, manage and distribute content
  • Agile Platform for Delivery
  • Content Logic Configurator This slide courtesy of Harvard Business Review
  • PDF Reprints via .NET This slide courtesy of Harvard Business Review
  • WS via PHP thin client This slide courtesy of Harvard Business Review
  • XML-based content library (MarkLogic) Web content management Dynamic personalized website Dynamic content delivery interface XML-based site map/ content (MarkLogic) Granular authoring Granular outside feeds XQuery Complimentary to Web CMS XQuery PDF
    • Can be deployed with tight integration with Web CMSs
      • Easy integration of content from multiple sources
      • Dynamic delivery to web and pdf
  • Summary
    • Content agility drives organizational agility
      • IT flexibility
      • Business flexibility
      • User flexibility
    • XML content platforms provide the capabilities for greater content agility
      • Search applications
      • Custom publishing
      • Digital asset distribution
      • Online content delivery
      • Content assembly
    • Complimentary to Web CMS applications for website delivery