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Making Web Content Agile

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Presented by John Kreisa at Web Content Chicago, June 17-18, 2008. …

Presented by John Kreisa at Web Content Chicago, June 17-18, 2008.


The combination of XML and XQuery provided by XML Content Servers are helping organizations become more agile with their content and enabling them to dynamically deliver a wide range of content in context to the web. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success.

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  • Transcript

    • 1. XML Content Platforms: Making Web Content Agile John Kreisa – Director of Product Marketing 6/18/08
    • 2. Topics
      • What do we mean by agility?
      • Why is agility important?
      • How do XML content platforms enable agility?
      • Examples
      • Summary
    • 3. What is Agility?
      • agile
      •   • adjective 1 able to move quickly and easily. 2 quick-witted or shrewd.
      •   — DERIVATIVES agilely adverb agility noun.
      •   — ORIGIN Latin agilis , from agere ‘do’
      • Source: Oxford English Dictionary
      • You have to respect 20 volumes, and a $995 price (even on Amazon)
    • 4. What is Content?
      • Generally textual information
        • May include images and other rich media
        • Books, journals, manuals, doctrine, web pages, email, messages, etc.
      • May come in a wide range of formats
        • PDF, .doc, .txt, XML, .html etc.
      • Has some structure/format and hierarchy
        • Sections, subsections, paragraphs, etc.
      • May have mixed schemas (data organization)
        • One customer site has 25+
    • 5. What is Content Agility?
      • Load content as-is
        • Worry about the structure later
      • Process and transform content
        • Query and analyze content for a full understanding
        • Leverage the structure (or lack of) in content
      • Rapidly prototype new products
        • Adjust to changing business conditions
        • Quickly create syndicated services
      • Enable dynamic publishing
        • Easily deliver to multiple devices/formats
    • 6. Topics
      • What do we mean by agility?
      • Why is agility important?
      • How do XML content platforms enable agility?
      • Examples
      • Summary
    • 7. IT Departments Need Agility
      • Fewer resources yet more demands
        • Re-use content across the business
      • Many sources and structures of content
        • Across divisions/organizations
        • From acquisitions
      • Changing business models
        • Quickly develop new applications
        • Adapt to the next disruptive technology
    • 8. Business Needs Agility
      • Increasingly companies are moving more content to the web
        • Author fewer times – reuse more often
      • Flexibility for the future
        • How will users consume your content?
        • What will the partner relationships be?
      • Differentiate for greater competitive advantage
        • New packaging and distribution models
        • Create new content offerings to users
    • 9. Users Want Agility
      • People are a key part of content
        • Creating new content
        • Enhancing content
        • Interacting with content
        • Socializing around content
      • Content the way they want it
        • Aware of their context
        • Flexible access
    • 10. Topics
      • What do we mean by agility?
      • Why is agility important?
      • How do XML content platforms drive agility?
      • Examples
      • Summary
    • 11. MarkLogic Server
      • Platform for integrating and delivering content
        • Rapidly build and deploy applications
        • XQuery application language
        • Simultaneous delivery to multiple channels
      • XML repository
        • Natively understands XML
        • Store & retrieve content
        • Manipulate and enrich content
      • Powerful search & analytics
        • Full-text
        • Structured (XML)
      Built to maximize your investment in XML Slide
    • 12. Multi-grained Access to Information Does this table interest you? Perhaps this list? These paragraphs (you’ll make the list)? Or, take the whole section?
    • 13. Fully Leverage Your Content News Article Book Research Report Journal Article Product Sheet Operations Manual
    • 14. Multi-grained Re-use Content can be dynamically accessed, assembled and delivered to the web for a specific audience or purpose
    • 15. Designed for Delivering Content
      • Rich navigation options
        • Search results – by taxonomy or source
        • Faceted navigation
        • Tag clouds
      • Facilitates user interaction
        • User tagging, comments and ratings
      • Delivers content in context
        • Geographic position (of the content or user)
        • Enriched results (persons, places, things)
      • Includes help for the users
        • Suggested options based on terms, thesauri, spell correction
      • Faster, more efficient for web applications
        • No mis-match – deliver directly to Xhtml, faster, easier.
        • Multi-channel delivery – web, print, services
    • 16. Topics
      • What do we mean by agility?
      • Why is agility important?
      • How do XML content platforms enable content agility?
      • Examples
      • Summary
    • 17. How We Make Our Customers Agile
      • Powering . . .
      • Web content delivery
      • Search applications
      • Custom publishing
      • Digital asset distribution
      • Content assembly
      MarkLogic accelerates the creation of web applications
    • 18. Agility Through XML
      • Embracing XML
        • Corporate initiative to leverage investment in XML
        • Deliver richer interaction with content to users
        • Create business models to reach new markets
      • Working to deliver articles in context
        • Explore how enriching traditional search and display of journal articles could change their business and serve members.
    • 19. Agility Through Centralized Content
      • Creating a single centralize repository for all XML content
      • Leveraging the power of XQuery to develop applications
      • Providing better operating efficiency, security, and opportunity to develop a more powerful services layer
    • 20. Agility Through Rich Interfaces
    • 21. Battle Command Knowledge System
      • US Army “Warrior Knowledge Base”
        • Sophisticated knowledge management and information sharing environment
        • Up-to-the-minute information for
        • war-fighters and mission planners
        • Army-level central repository of battlefield knowledge
      • Benefits
        • Reduces cycle time for capturing and sharing mission essential knowledge
        • Fast performance enables soldiers in forward areas to access knowledge
    • 22. User Agility Through Rich Interfaces
    • 23. User Agility Through Rich Interfaces (2)
    • 24. University of Virginia Press
      • Multiple web based applications including
        • Dolley Madison Digital Edition
        • The Papers of George Washington Digital Edition
        • Herman Melville Typee
    • 25. University of Virginia Press
    • 26. The Papers of George Washington
    • 27. Herman Melville’s Typee
    • 28. Content Platform - O’Reilly Labs
    • 29. Agility Through Analytics
    • 30. Role Aware Application: ImagingCONSULT Crawl / slice / content, informational, navigational, and next-step value
    • 31. Agile Delivery of Content IP Mgmt Syndication Server DAM (metadata + content) Web Services Loader Admin interface (search, load, etc.) Other partners Search, Get Catalog, Get TOC, Look inside book, Etc. Syndication Server System to store, manage and distribute content
    • 32. Agile Platform for Delivery
    • 33. Content Logic Configurator This slide courtesy of Harvard Business Review
    • 34. PDF Reprints via .NET This slide courtesy of Harvard Business Review
    • 35. WS via PHP thin client This slide courtesy of Harvard Business Review
    • 36. XML-based content library (MarkLogic) Web content management Dynamic personalized website Dynamic content delivery interface XML-based site map/ content (MarkLogic) Granular authoring Granular outside feeds XQuery Complimentary to Web CMS XQuery PDF
      • Can be deployed with tight integration with Web CMSs
        • Easy integration of content from multiple sources
        • Dynamic delivery to web and pdf
    • 37. Summary
      • Content agility drives organizational agility
        • IT flexibility
        • Business flexibility
        • User flexibility
      • XML content platforms provide the capabilities for greater content agility
        • Search applications
        • Custom publishing
        • Digital asset distribution
        • Online content delivery
        • Content assembly
      • Complimentary to Web CMS applications for website delivery