Making Web Content Agile

XML Content Platforms: Making Web Content Agile John Kreisa – Director of Product Marketing 6/18/08

Topics

What do we mean by agility?

Why is agility important?

How do XML content platforms enable agility?

Examples

Summary

What is Agility?

agile

• adjective 1 able to move quickly and easily. 2 quick-witted or shrewd.

— DERIVATIVES agilely adverb agility noun.

— ORIGIN Latin agilis , from agere ‘do’

Source: Oxford English Dictionary

You have to respect 20 volumes, and a $995 price (even on Amazon)

What is Content?

Generally textual information

May include images and other rich media

Books, journals, manuals, doctrine, web pages, email, messages, etc.

May come in a wide range of formats

PDF, .doc, .txt, XML, .html etc.

Has some structure/format and hierarchy

Sections, subsections, paragraphs, etc.

May have mixed schemas (data organization)

One customer site has 25+

What is Content Agility?

Load content as-is

Worry about the structure later

Process and transform content

Query and analyze content for a full understanding

Leverage the structure (or lack of) in content

Rapidly prototype new products

Adjust to changing business conditions

Quickly create syndicated services

Enable dynamic publishing

Easily deliver to multiple devices/formats

Topics

How do XML content platforms enable agility?

Examples

Summary

IT Departments Need Agility

Fewer resources yet more demands

Re-use content across the business

Many sources and structures of content

Across divisions/organizations

From acquisitions

Changing business models

Quickly develop new applications

Adapt to the next disruptive technology

Business Needs Agility

Increasingly companies are moving more content to the web

Author fewer times – reuse more often

Flexibility for the future

How will users consume your content?

What will the partner relationships be?

Differentiate for greater competitive advantage

New packaging and distribution models

Create new content offerings to users

Users Want Agility

People are a key part of content

Creating new content

Enhancing content

Interacting with content

Socializing around content

Content the way they want it

Aware of their context

Flexible access

Topics

How do XML content platforms drive agility?

Examples

Summary

MarkLogic Server

Platform for integrating and delivering content

Rapidly build and deploy applications

XQuery application language

Simultaneous delivery to multiple channels

XML repository

Natively understands XML

Store & retrieve content

Manipulate and enrich content

Powerful search & analytics

Full-text

Structured (XML)

Built to maximize your investment in XML Slide

Multi-grained Access to Information Does this table interest you? Perhaps this list? These paragraphs (you’ll make the list)? Or, take the whole section?

Fully Leverage Your Content News Article Book Research Report Journal Article Product Sheet Operations Manual

Multi-grained Re-use Content can be dynamically accessed, assembled and delivered to the web for a specific audience or purpose

Designed for Delivering Content

Rich navigation options

Search results – by taxonomy or source

Faceted navigation

Tag clouds

Facilitates user interaction

User tagging, comments and ratings

Delivers content in context

Geographic position (of the content or user)

Enriched results (persons, places, things)

Includes help for the users

Suggested options based on terms, thesauri, spell correction

Faster, more efficient for web applications

No mis-match – deliver directly to Xhtml, faster, easier.

Multi-channel delivery – web, print, services

Topics

How do XML content platforms enable content agility?

Examples

Summary

How We Make Our Customers Agile

Powering . . .

Web content delivery

Search applications

Custom publishing

Digital asset distribution

Content assembly

MarkLogic accelerates the creation of web applications

Agility Through XML

Embracing XML

Corporate initiative to leverage investment in XML

Deliver richer interaction with content to users

Create business models to reach new markets

Working to deliver articles in context

Explore how enriching traditional search and display of journal articles could change their business and serve members.

Agility Through Centralized Content

Creating a single centralize repository for all XML content

Leveraging the power of XQuery to develop applications

Providing better operating efficiency, security, and opportunity to develop a more powerful services layer

Agility Through Rich Interfaces

Battle Command Knowledge System

US Army “Warrior Knowledge Base”

Sophisticated knowledge management and information sharing environment

Up-to-the-minute information for

war-fighters and mission planners

Army-level central repository of battlefield knowledge

Benefits

Reduces cycle time for capturing and sharing mission essential knowledge

Fast performance enables soldiers in forward areas to access knowledge

User Agility Through Rich Interfaces

User Agility Through Rich Interfaces (2)

University of Virginia Press

Multiple web based applications including

Dolley Madison Digital Edition

The Papers of George Washington Digital Edition

Herman Melville Typee

University of Virginia Press

The Papers of George Washington

Herman Melville’s Typee

Content Platform - O’Reilly Labs

Agility Through Analytics

Role Aware Application: ImagingCONSULT Crawl / slice / content, informational, navigational, and next-step value

Agile Delivery of Content IP Mgmt Syndication Server DAM (metadata + content) Web Services Loader Admin interface (search, load, etc.) Other partners Search, Get Catalog, Get TOC, Look inside book, Etc. Syndication Server System to store, manage and distribute content

Agile Platform for Delivery

Content Logic Configurator This slide courtesy of Harvard Business Review

PDF Reprints via .NET This slide courtesy of Harvard Business Review

WS via PHP thin client This slide courtesy of Harvard Business Review

XML-based content library (MarkLogic) Web content management Dynamic personalized website Dynamic content delivery interface XML-based site map/ content (MarkLogic) Granular authoring Granular outside feeds XQuery Complimentary to Web CMS XQuery PDF