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Everyone knows the guy who puts us in touch with our next job, our next home or apartment, a financial planner. Some might say he’s a walking Google. Or is he really just LinkedIn? If you are that provider of goods or services, you want to be on the receiving end of that referral. Only recently, that might have also meant being one of the top choices in a Google search. But now it also means having a presence in an online trust-based network such as Facebook or LinkedIn. Learn about the growing interplay between search and social. Find out how your online content is your passport to trust based networks and your ticket to search prominence.