Healthcare and the Internet: How To Truly Understand and Influence the Customer Experience
by Scott Abel, Content Management Strategist at The Content Wrangler, Inc. on Jun 24, 2008
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Presented by Jeff Horvath at Documentation and Training Life Sciences, June 23-26, 2008....
Presented by Jeff Horvath at Documentation and Training Life Sciences, June 23-26, 2008.
The web has changed how people interact with healthcare. Like most self-service experiences on the web, people are looking to exert more control over their healthcare…but what does this mean in terms of the design of your website? How is the web responding to this evolutionary paradigm of self-service? What is your visitor’s mindset and what motivates them?
Mona Patel will discuss current trends in healthcare website usage and explore what innovation means in the healthcare vertical. She’ll address Web 2.0, enhanced navigation techniques, the benefits of mash-ups, and how social networking impacts the healthcare community. Healthcare websites are becoming more persuasive and emotionally engaging, taking users beyond basic usability principles. Mona will discuss these trends and innovations, and provide an overview of applicable research findings. Attendees will learn how this research is impacting healthcare website design. Topics to be explored include: content personalization, mobile access, communications and interactions with healthcare professionals (meeting HIPAA requirements) and new navigation techniques for finding content. This session will help attendees improve their ability to serve website visitors, in the present and in the future.
Bring your own anecdotes to share! This is an ideal opportunity to network with peers who share the desire to promote customer experience within their organizations.
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