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Presented by John Lovett at the CM Pros Fall 2008 Summit on Web Content Management, November 26, 2007.
Is your web site ready to jump the chasm from static content to dynamic delivery? Find out how to bridge the gap with insight from recent Aberdeen Group research detailing strategies and technologies that enable the delivery of dynamic online content. Explore methods for delivering contextually relevant content to new and returning users as they navigate their way through your online environment. Find examples of 1:1 personalization of online content.