Ephox
Content Management Meets Facebook
Adrian Sutton
CTO, Ephox

What Is Social Networking?
Social computing is a social structure in which technology
puts power in communities not institutions.
Forrester

What Is Social Networking?
Sharing of ideas and information in a light flexible
framework which enables dynamic collaboration between
individuals and/or teams
Brendan Tutt, IBM

What Is Social Networking?

Whatʼs The Point?
Deliver value, not vampires.
Build social networks with a task in mind
LiveMocha
Social network for learning languages
Content Management
Work together to build site content

Whatʼs Wrong With CMS Today?
User Adoption
Getting people to use the system
Getting people to keep using the system
Knowledge Sharing
Are the right people authoring the content?
Geographically Distributed Teams
Are you working with the right people?
Is content being duplicated?

How Does It Work?
Teams, Not Friends
Focussed on people you work with, not people you know
Partly self-identified, partly recommended
Collaboration and Compliance
Collaborate -> Review -> Publish
Bubble Up Important Content
Use the social graph to highlight areas of interest
User Generated Content
Capture feedback and interest
Use personalization internally

The Human Aspect
Use Photos
People, not usernames
Provide Personal Space
Personal biographies build a more human environment
People Search
Find people working in the same area as you
Simple, Simple, Simple
Minimize the learning curve

Whatʼs Available Today?
Major Vendor Solutions
IBM Connections, Vignette Collab, etc.
Existing Software
Configure what you have
Develop small parts
Standalone Solutions
Integration work is critical

Common Traps
Wiki Markup
You want me to learn what?
System Explosion
Where do I find...?
Too Open, Too Closed
Finding the right level of control and openness.
Departmental Thinking
Find cross cutting concerns
Doing It All
Pick the tools that are useful

Getting Approval
Solve Existing Problems
Make a time consuming task simple
Make the UI easier to learn and more efficient
Build Up Success Stories
Record the “small wins”
Go Grass Roots
Involve the end users from the start
Tailor For Your Company
No silver bullets