Collaboration 2.0: Interacting Profitably in a Connected World

Collaboration 2.0 : Interacting Profitably In a Connected World David Coleman Managing Director Collaborative Strategies November 26 2007

How We did the Book

Whole book took 6-9 months (that’s Fast)

Met Stewart on the “Value Networks” list

Met 2X physically (initial lunch, NewWoW)

Used Collaborative tools, Near-Time, Glance, Skype, etc.

Proximal Collaboration

“ When people are more than 50 feet apart, their likelihood of collaborating more than once a week is less than 10%.”

Thomas J. Allen, Managing the Flow of Technology: Technology Transfer and the Dissemination of Technological Information Within the R&D Organization, MIT Press, January 1984

Critical Definitions

Communication :

Interaction :

Collaboration:

Synchronous Collaboration:

Asynchronous Collaboration:

Community- common interest

Social Network - connection

Team or virtual workgroup – common project

Collaborative Data Model

All collaborative interactions have to incorporate one or more of these four data types:

Structured Data (database)

Unstructured Data (e-mail, documents, etc.)

Conversations (IM, threaded discussions, etc.)

Tasks (actions in a project)

4 Benefits of Collaboration

Saving time or money (tangible)

Increasing quality (tangible…but less so)

Innovating and/or providing decision support (tangible but less than quality)

Easing access to and interactions with subject-matter experts (intangible)

Collaboration 2.0

Collaboration 1.0

Collaboration 2.0

Focus on content

People find content on web sites and portals

High security on web documents and content

Seats and licenses

F2F is best for meetings

Interact w/ colleagues

Search (Google) is king

Focus on interacting or sharing content

People pull content through tags

Blogs, wikis and transparency

SaaS (Software as a Service)

“ Move bits not butts”

Web/data conferencing

Customer as partner

Where are you? Collaboration 1.0  2.0

1.0 (phone, fax and e-mail)

1.25 (I do a little 2.0, but mostly e-mail)

1.5 (I am trying, but still stuck in 1.0)

1.75 (I am taking my kid’s lead, and moving to social networking, etc.)

2.0 ( Blogs, wikis and social networks… oh my!)

Collaboration Assessment (handout) ©2007 Collaborative Strategies Technology Economics Culture Politics Score = Score = Score = Score = Weight = 1 Weight = 2 Weight = 3 Weight = 4 Subtotal = Score X Weight Subtotal = Score X Weight Subtotal = Score X Weight Subtotal = Score X Weight + = + + Total

Section 2: Collaboration 2.0: New Types of Content to Manage

Unified Communications

These technologies are all integrated into the communication infrastructure of the enterprise

Audio (PBX, or IP-PBX)

Video (both room-based and web cams, Telepresence, Immersive telepresence)

Web/data conferencing

IM (instant messaging, chat)

Presence and location

What are you currently using? What New Types of Content do You Need to Deal With?

PBX or IP-PBX

Integrated with web conferencing

IM/chat/presence

Mobile infrastructure

E-mail infrastructure

Multimedia content

What is a Wiki?

“ A wiki is a medium which can be edited by anyone with access to it (collaborative writing)

Provides an easy method for linking from one page to another.

Wikis are typically collaborative websites

Enterprise Wikis (not a complete list)

SocialText

Atlassian’s Confluence

Jive’s Clearspace

Traction Software

eTouch

Central Desktop

CustomerVision - BizWiki

Wikis in the Enterprise

First found in IT

Often found in R&D

Later found in Marketing or operations

Used as an intranet

Used as a repository

Discuss issues, feedback

Tenacity Corp Case Study (CustomerVision)

Blogs

A blog – web site where entries displayed in reverse chronological order

Interactive through comments

Social Tagging - Collaborative tagging (also know as folksonomy, social classification, social indexing and other names) is the practice and method of collaboratively creating and managing tags to annotate and categorize content

Vlog – Video blogging

Blog search engines: blogdigger , Feedster , and Technorati ,

As of September 2007, blog search engine Technorati was tracking more than 106 million blogs

Blog Software/Services

Software

WordPress

Movable Type

Blogger

LiveJournal

Services

Siteground

Blogzy

Mobile Collaboration HTC Universal/i-Mate Jasjar/O2XdaExec/T-MobileMDAPro/GrundigGR980/Orange SPV5000 The U.S. has a third-world mobile infrastructure, and will mostly skip 3G and move directly to 4G to support interactive audio, video, and data on mobile devices by 2008 or 2009. ©2007, All Rights Reserved

Collaboration 3.0

The semantic web

Ability to transfer knowledge rather than information

Immersive collaborative environments (audio and video conferencing in Second Life)

Content expressed in a natural language

A common standard (RDF) for websites to publish the relevant information in a more readily machine-process-able and integrate-able form

Bots and Intelligent Agents

Virtual Worlds (list) © 2007 Collaborative Strategies. All rights reserved. Active Worlds Coke Studios Cybertown Disney's Toontown Dreamville Dubit Habbo Hotel GaiaOnline Zwinky The Manor Mokitown Moove Muse The Palace Playdo Second Life The Sims Online Sora City There TowerChat Traveler Virtual Ibiza Virtual Magic Kingdom Voodoo Chat VPchat VZones whyrobbierocks Whyville Worlds.com

ICE: Immersive Collaborative Environment Qwaq Forums -Persistent virtual workspace, -Drag-and-drop content. Based on Croquet (open source 3D development environment) © 2007 Collaborative Strategies. All rights reserved.

Virtual Worlds – Second Life Collaboration 3.0

Collaboration 2.0 Virtual Team Spaces

Web 2.0 VTS tools

Near-Time

Huddle

Clearspace

Near-time

Teamworkzone

Central Desktop

Nexo

Collanos Workplace

Openteams

Social Network and Community Tools

Q2Learning

iCohere

Affinity Circles

GroupMembersOnly

Collanos

Foldera

Leverage Software

Smallworldlabs

Social Platform

Web Crossing

CollectiveX

Me.com

Sparta Social Networks

Functions from Community tools

User Profiles

Visual Targeted Matchmaking

Expertise Discovery

Community chat

Integrated opinion polls

Private messaging (IM)

Blogs

Wikis

Quick connect

Multimedia file sharing

Customized notifications

Tagging, tag clouds and social tagging

Presence

RSS feeds

Discussion forums

Group and role administration

Integrated calendar management

Rating and ranking of content

Reputation engines

Sponsorship and advertizing engines

Community e-mail marketing

Community activity reporting

Types of Communities

Customer communities

Media communities

Internal/ enterprise communities

Consumer communities

Partner or channel communities

Event communities

Member communities

Online Community

Closed Communities (enterprise)

Q2Learning – have own IM, but not VoIP

iCohere – work with associations

Affinity Circles – Social network for alumni

Virtual Worlds

Second Life (Linden Labs)

There.com

Industries Adopting Collaboration Technologies ©2007, All Rights Reserved Financial Services Healthcare/Pharmaceutical Government High Tech Manufacturing Education Professional Services Telecom Based on research done in Q2, 2005 for CS’ RTC report

Sales & marketing (proposal development)

Customer service/support (exception handling)

R&D (new product development)

Value network management/relationships with external organizations, DPM, and project management (exception handling)

Training (internal and external)

Decision support/crisis management

Tradition Innovation Proliferation Consolidation Acceptance (TIPCA) Cycle Enterprise Collaboration Convergence 2. Innovative technology enters via Web 2.0-er to answer a need 5. Wide-spread Acceptance leads to traditionalization 1. Use of Traditional established technologies 3. Proliferation to other group occurs & IT notices! 4. IT Consolidates & standards are set for support Web 2.0 is propelling the TIPCA cycle even faster!

Stages of Evolution for Collaboration in the Enterprise Stages of Adoption Collaborative Technology Example Technology Stage 1: Traditional Collaboration Telephone Face-to-face meetings E-mail Stage 2: Specific Application Audio, video, and data conferencing EIM, IM, Chat, and presence detection Virtual team spaces Stage 3: Collaborative Proliferation Multiple audio, video, and data conferencing tools Yahoo!, MSN, AOL, Google, etc. Groove, eRoom, WebOffice, etc. Stage 4: Consolidation Standardize on SIP/Simple or XMPP One client for all IM clouds Common Virtual Team Space for everyone Stage 5: Virtual Work Environment Standard tools in place Integration with mobile environments Standard desktop and Web interface for anyone

What Stage of Collaborative Evolution is Your Organization In?

Stage 1- Classic collaboration tools

Stage 2- Exploring new collaboration tools

Stage 3- Proliferation of collaboration tools

Stage 4 – Consolidation/standardization of collaboration tools

Stage 5 – Virtual working (Collaboration 2.0)

“ Self Service” Trend

End user understand the problem better than any vendor will, so why can’t they design, build, and deploy the application (solution) for it.

Don’t want to go to IT - want to be their own “hero”, customize it for their situation

Collaboration vendors starting to respond

Open Xchange

eProject (6)

SiteScape v7

WooFu (online forms and database)

Qwaq (3D rooms for interaction)

SaaS (Software as a Service)

“ By 2008, half of all software will be sold as a service.” (Gartner, May 2005)

From client-server architecture to “Web native” app design

From site licenses to “as-used” or fixed-fee subscription

From customer-owned servers and staff to “Web hosted” deployment and support i.e Amazon S3, EC2

“ Self Service” Trend

Mash-ups and the Enterprise

Two types of Enterprise Applications

ERP apps – serviced by IT

Situational apps.

Reusable code

Hosted

May only be used temporarily

Not a good ROI for IT/ application

ROI for enterprise comes from hundreds of applications

According to Gartner by 2010, 80% of enterprise applications will be mashups

Widgets in the Enterprise

IBM is partnering with Google to allow integration of more than 4,000 Google Gadgets with WebSphere portals

Used on Company web site to collect feedback: Camstar, Mannatech

SAP widgets: Admin, show users, system status and monitoring

Section 4: Building Communities

3 R’s Of Community

From CommunityXperts:

Resources

Recruiting

Recognition

Ten Steps to Establishing Online Communities

Identify the founders/ initiators

- purpose, roles participation.

Reason for community.

- Benefits, interactions, promotion

3. Develop Trust

- Profiles, Directories, Presence detection, linked work product

Rules of Engagement

- Behavioral norms, Conflict

5. Community Manager/editor is critical

- Discussion owners, Wikis, blogs

6. Social spaces to build trust

- Necessary for Baby Boomers, maybe not for “Net-geners”

Create a critical reason for members to be active in the community.

- Critical information, access to experts, specific discussions

8. Rapid “onboarding”

- Buddies, docents, FAQ, tutorials, community history

9. Content is King

- Fresh, new, and critical

- Regular community events

- Content lifecycle in communities

This is the #1 reason communities fail

10. Recognition and Rewards

- Based on role and context

David Coleman Collaborative Strategies www.collaborate.com “ The Collaboration Blog” 415-282-9197 [email_address] 50 Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World By David Coleman and Stewart Levine Link to website of book: http://happyabout.info/collaboration2.0.php