CrownPeak
5880 West Jefferson
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.. Unit G.
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.. Los Angeles, CA 90016
(310) 841-5920
sales@crownpeak.com
www.crownpeak.com
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Quick Introduction
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 Robert Rose
VP, Marketing & Strategy
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CrownPeak
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Don’t Let Web 2.0 Ruin Your Online Marketing
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 How did we get here….
 How can Web 2.0 help or hurt?
 Some ideas…..
 What the heck is Web 3.0?
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Hagerstown, MD
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 $60,000,000
 10 Years
 $37,500 Per Foot
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Remember 1996?
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 Push Technology
 “The radical future of media”
- Wired Magazine, 1996
 “The new television”
 1/3 of all electronic revenue
will go to push technology
products over the next three
to four years”
- Jupiter Research, 1996
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PointCast
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 “you won’t see 400 web sites
selling advertising”
- David Dorman, CEO Pointcast
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The Others…..
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 AOL, Prodigy, Compuserve
 VideoText
 $5 Billion?
 $27.5 Billion?
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PointCast
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 “you won’t see 400 web sites
selling advertising”
- David Dorman, CEO Pointcast
 VOIP
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WEB 2.0
REVOLUTION
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1. Consumerization Of IT
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 Technology actually works!
 But that makes it less important
 It has to be invisible….
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1. Consumerization Of IT
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 Technology is easy…
 The revolution will not be built
 Experimenting drives success
in your online efforts.
 1 Rant
= Web 2.0
1 Article
1 Audio File
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1. Consumerization Of IT
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 SEO Best practice: produce
tons of good content.
 Web Community: Seed content
facilitate conversations
 Podcasting, Blogging, Wiki:
Accurate, constant, new
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2. Web 2.0 Is Just A Conversation
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Pull (“Listening”) Push (“Talking To”)
Analytics Email
Surveys/Polls Web Content Push
WEB 2.0
Blogs
Folksonomies
Wikis
RSS Feeds
Site Subscription…
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2. The 2.0 Conversation
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 Publish – And Ask For Feedback
 Publish – And let user’s rate it
 Roundtrip the user’s content
through your content
management system
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2. The 2.0 Conversation
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Combine Search and
RSS Feeds
Add RSS Feeds as a
component of your
search results.
– Personalized Feed
– Discover top keywords
– Optimize Content
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What does it mean?
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 $3, $6…. 50 Cents?
 1,000,000 Addresses!!
 Monetized a community of
1 million people.
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What does it mean?
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Pull (“Listening”) Push (“Talking To”)
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3. Looking Ahead: Web 3.0?
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 “….the applications are relatively
small, the data is in the cloud, the
applications can run on any device..
very fast and very customizable.
Furthermore, they are distributed
virally: literally by social networks,
by email. You won't go to the store
and purchase them...”
- Eric Schmidt
Google
 Where is your content?
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3. Looking Ahead: Web 3.0?
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 How can your content be consumed
by any device?
 How can you start integrating
content into social networks and
social networks into your content
 How can you start guiding, leading
developing a relationship with a
core community….
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Thank You!!
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 Robert Rose
Vice President
Marketing & Product Strategy
CrownPeak
Robert.Rose@crownpeak.com
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