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                    <span style="font-size:14px;">Beyond L10N and G11N—Communicating with Everybody: How To Create and Manage Content Assets for a Global Audience</span><br/>
                    From: <a href="http://www.slideshare.net/abelsp/">abelsp</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_395094"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/abelsp/beyond-l10n-and-g11ncommunicating-with-everybody-how-to-create-and-manage-content-assets-for-a-global-audience?type=powerpoint" title="Beyond L10N and G11N—Communicating with Everybody: How To Create and Manage Content Assets for a Global Audience">Beyond L10N and G11N—Communicating with Everybody: How To Create and Manage Content Assets for a Global Audience</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=hoffmannwelocalizebeyond-l10n-1210275234430695-8&stripped_title=beyond-l10n-and-g11ncommunicating-with-everybody-how-to-create-and-manage-content-assets-for-a-global-audience" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=hoffmannwelocalizebeyond-l10n-1210275234430695-8&stripped_title=beyond-l10n-and-g11ncommunicating-with-everybody-how-to-create-and-manage-content-assets-for-a-global-audience" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/abelsp/beyond-l10n-and-g11ncommunicating-with-everybody-how-to-create-and-manage-content-assets-for-a-global-audience?type=powerpoint" title="View Beyond L10N and G11N—Communicating with Everybody: How To Create and Manage Content Assets for a Global Audience on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/audience">audience</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/localization">localization</a>)</div></div><br /><br />
                    Presented by Joe Gollner at Documentaton and Training West, May 6-9, 2008 in Vancouver, BC

Global markets are rapidly erroding "English only" markets. It is only a matter of time before something you write or create will reach a non-English speaking audience. Find out how to prepare your content so that your ultimate audience will grasp your intentions, even if they don't speak a word of English.

This session is appropriate for anyone who creates technical content, be it distributed via paper, PDF, the web or mobile devices. Many North Americans have become complacent due to a monolingual environment that has lulled some of us into using "worst practices" in writing and document structure. In addition, 8.5 x 11 paper is often the unconscious lens we view our content through. (How many times have you caught yourself writing just one more paragraph to reach the bottom of the page?)

Learn how to overcome these barriers and use a few simple principles and common sense to "frame" your content in the most effective way for translation, localization and globalization. This session is not another sales pitch on how much you need your translation vendor; it is a nuts and bolts "how to" session on getting your content act together for the broadest audience imaginable, the entire world.<br /><br />
                    <a href="http://www.slideshare.net/abelsp/beyond-l10n-and-g11ncommunicating-with-everybody-how-to-create-and-manage-content-assets-for-a-global-audience">SlideShare Link</a>
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Beyond L10N and G11N—Communicating with Everybody: How To Create and Manage Content Assets for a Global Audience

From abelsp, 5 months ago

Presented by Joe Gollner at Documentaton and Training West, May 6- more

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Slide 1: 5/8/2008 Beyond Localization and Globalization: Communicating with Everybody How to C Create and Manage C Content Assets for a Global Audience DOCTRAIN WEST, Vancouver, BC May 2008 Maxwell Hoffmann Production Lead Welocalize The world is flat: Do you know where your customers are? Globalization and You You are Here 1

Slide 2: 5/8/2008 QUIZ: HOW MUC DO YOU KNOW ABOUT GLOBAL • Where did these people come from? CH

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