Being Smart About Global vs. Local During Clinical Trials
by Scott Abel, Content Management Strategist at The Content Wrangler, Inc. on Jun 21, 2008
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Presented by Don DePalma at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis....
Presented by Don DePalma at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis.
As drug development expands globally, pharmaceutical project managers need to master management techniques, tools, and measures that transcend language, cultural, and geopolitical barriers. Industry leaders need to employ new technologies allow their global team members to collaborate better and to manage critical information on local, international, and global levels.
Pharmaceutical and other life sciences companies selling their products internationally typically adapt the offer, the product itself, the language, the website, the marketing collateral, its way of selling, how it delivers the product, and who supports it to the needs of doctors and other consumers in their target markets.
This presentation will outline the need, best practices, and enabling technologies for managing this critical function.
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