Presented at DocTrain East 2007 by Steve Manning of The Rockley Group -- It really is a buyers market in the content management software world. There are hundreds of software packages that call themselves Content Management Systems, from big, expensive enterprise content management systems to free open-source systems of various capabilities.
With so many choices, there has to be a system out there for you, right? But, how do you find it? With so many choices, the competition for your dollar is fierce and vendors are looking to close the sale. The effectiveness of your content management selection will depend on your ability to define the functionality you need in a content management system and to dig through the marketing speak of the vendors to find out exactly what their system offers. This session will equip you with the questions you need to ask initially and the questions you need ask to get to real truth.
Should be simple.
Now factor in that there are different categories of content management systems, like Web Content Management and Component Content Management, to manage different kinds of content like transactional content, business content, product content and persuasive content. They all have a slightly different emphasis on the functionality that is key to their role. You need to figure out if their functionality meets your needs.
Now factor in that there are over a thousand applications that refer to themselves as Content Management tools. That really makes it tough for the vendors. It means they have to make sure that they can get themselves clearly in your focus. They do so by playing up their “Wow!” features and hiding (or minimizing) their weaknesses. That sometimes means vague answers to your important questions.
This slide deck will help you to better understand:
* When you really need a content management system
* How to figure out what kind of CM you need
* Core content management functionality required
* The difference between optional and nice-to-have functionality
* How to dig through the marketing speak to get to the truth