More and more organizations are getting on the Corporate Web 2.0 bandwagon and seeking ways to transform their Corporate 1.0 cultures with various social media tools to create collaboration inside their businesses. The web 2.0 tools outlined below -- blogs, wikis, social networks -- have been used successfully by many companies to facilitate communication, secure information sharing, interoperability, and collaboration. Lessons learned are illustrated through three case studies of our own corporations (although names are scrubbed).
Companies are seeking to move away from their web 1.0 command-and-control ways -- where information flow is primarily one-way, concerned with top-down information control, and using websites built of static pages with 'read-only' material. Knowledge 1.0 is a problem because it lets employees create alone. It locks information in private silos. The 1.0 model forces knowledge into limited locations, workers into limited roles, inside a wall, stuck at a desk (and stuck using email and other standard tools) using rigid ways of organizing information. By unleashing the Knowledge 2.0 model with social media tools, companies put users in control of content so that critical knowledge can be quickly captured and archived, expertise shared faster, knowledge scaled quicker, information found more easily, and accuracy maintained through peer interaction.