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dcstep flickr.com
Behavioral analytics
Observe, Process, and Act

NICTA
19 December 2012



Abelardo Pardo
Abelardo.Pardo@sydney.edu.au / @abelardopardo
http://www.slideshare.net/abelardo_pardo
A Princess flickr.com
      Observe                                       Process        Act




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act         2
sjdunphy flickr.com
     Repeat in a loop




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   3
Ross Hawkes flickr.com
                                                 Balance




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   4
Derable flickr.com
  Maximize Performance




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   5
Yooakim flickr.com
  A tad too much!




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   6
fhemerick flickr.com
  SCADA




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   7
Sylvia Fredriksson flickr.com
  Technology
  Mediation




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   8
Tulane Public Relations flickr.com
  Laparoscopic surgery




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   9
Nick_r flickr.com
  >300 Km/h


Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   10
jbgeronimi flickr.com
  Fly by wire




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   11
Shaylor flickr.com
                                                                   Did they lea
                                                                                r   n?




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                    12
A Princess flickr.com
      Observe




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   13
WSJ 22/02/12




                                                                  Analytics
                                                                  everywhere!




Abelardo Pardo       Behavioral analytics: Observe, Process, and Act            14
NYTimes 16/02/12




                                                                        Is she pregnant?




Abelardo Pardo        Behavioral analytics: Observe, Process, and Act                      15
Daily Mail UK 20/03/12




                                                                                 TV is watching
                                                                                 you



Abelardo Pardo                 Behavioral analytics: Observe, Process, and Act                16
WSJ 19/07/12




                                                                  How do you
                                                                  read?




Abelardo Pardo       Behavioral analytics: Observe, Process, and Act           17
www.cooking-hacks.com
                                                                   Health
                                                                   monitoring is a
                                                                   commodity


Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                 18
xJasonRogersx flickr.com
                                             Privacy is a currency




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act     19
401K_2012 flickr.com
                                             How much does it cost?
                                             What do I get?




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act      20
Abraham C flickr.com
                                                                   Unaware of
                                                                   payments




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                21
Google Contacts as identity disambiguation tool


Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   22
dbtelford flickr.com
                                             Partial observation




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   23
NY Times 24/11/12




Abelardo Pardo            Behavioral analytics: Observe, Process, and Act   24
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   25
teaguelabs flickr.com
                                             Learning
                                             From knowledge transfer to
                                             technology-mediated activities
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act              26
Shaylor flickr.com
                                                                   Did they lea
                                                                                r   n?




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                    27
Pepe Ortuño flickr.com
                                                                   A clearly identified
                                                                   environment within
                                                                       your computer




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                         28
qmnonic flickr.com
  Observe while they learn




                         Procedural activities




                                                      Collection of related events

Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                 29
orangebrompton flickr.com
  Fully configured




  Partial observation




  Only while you learn

Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   30
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   31
Events generate a page request!

Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   32
A Princess flickr.com
      Observe                                       Process




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   33
Sean Dreilinger flickr.com
      Automatic discovery
      of complementary
      learning resources




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   34
IAN RANSLEY DESIGN + ILLUSTRATION flickr.com
        Measure engagement in
        out-of-class activities




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   35
Just in time teaching




Abelardo Pardo     Behavioral analytics: Observe, Process, and Act   36
Browser add-in




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                    37
Ben+Sam flickr.com
                 Markup-based Authoring flow modified




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   38
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   39
Learning Glass (WS)




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   40
jfravel flickr.com
      Team dynamics




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   41
A Princess flickr.com
      Observe                                       Process        Act




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act         42
Sergejf flickr.com
                                    Modify session activities
                                    Detect disengaged students
                                    Identify widespread misconceptions




Abelardo Pardo   Behavioral analytics: Observe, Process, and Act     43
Brewbooks flickr.com
 Instruction reflection
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   44
Link Prediction Algorithms
      Sean MacEntee flickr.com




      Graph: nodes = entities, edges = relationships



                                Similar nodes, similar connections
Abelardo Pardo                  Behavioral analytics: Observe, Process, and Act   45
Document Recommendation




                       Recommend D2 to U3 and U4
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   46
Action Recommendation




                          Recommend Thread to U3
Abelardo Pardo   Behavioral analytics: Observe, Process, and Act   47
Tricia Wang flickr.com
  Technology mediation allows
  exhaustive observation
  Privacy to measure affordability




                                                             Detect hidden behavior
                                                             Facilitate immediate
                                                             feedback

Abelardo Pardo   Behavioral analytics: Observe, Process, and Act                      48
dcstep flickr.com
Behavioral analytics
Observe, Process, and Act

NICTA
19 December 2012



Abelardo Pardo
Abelardo.Pardo@sydney.edu.au / @abelardopardo
http://www.slideshare.net/abelardo_pardo

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Behavioral analytics. Observe, process, and act

  • 1. dcstep flickr.com Behavioral analytics Observe, Process, and Act NICTA 19 December 2012 Abelardo Pardo Abelardo.Pardo@sydney.edu.au / @abelardopardo http://www.slideshare.net/abelardo_pardo
  • 2. A Princess flickr.com Observe Process Act Abelardo Pardo Behavioral analytics: Observe, Process, and Act 2
  • 3. sjdunphy flickr.com Repeat in a loop Abelardo Pardo Behavioral analytics: Observe, Process, and Act 3
  • 4. Ross Hawkes flickr.com Balance Abelardo Pardo Behavioral analytics: Observe, Process, and Act 4
  • 5. Derable flickr.com Maximize Performance Abelardo Pardo Behavioral analytics: Observe, Process, and Act 5
  • 6. Yooakim flickr.com A tad too much! Abelardo Pardo Behavioral analytics: Observe, Process, and Act 6
  • 7. fhemerick flickr.com SCADA Abelardo Pardo Behavioral analytics: Observe, Process, and Act 7
  • 8. Sylvia Fredriksson flickr.com Technology Mediation Abelardo Pardo Behavioral analytics: Observe, Process, and Act 8
  • 9. Tulane Public Relations flickr.com Laparoscopic surgery Abelardo Pardo Behavioral analytics: Observe, Process, and Act 9
  • 10. Nick_r flickr.com >300 Km/h Abelardo Pardo Behavioral analytics: Observe, Process, and Act 10
  • 11. jbgeronimi flickr.com Fly by wire Abelardo Pardo Behavioral analytics: Observe, Process, and Act 11
  • 12. Shaylor flickr.com Did they lea r n? Abelardo Pardo Behavioral analytics: Observe, Process, and Act 12
  • 13. A Princess flickr.com Observe Abelardo Pardo Behavioral analytics: Observe, Process, and Act 13
  • 14. WSJ 22/02/12 Analytics everywhere! Abelardo Pardo Behavioral analytics: Observe, Process, and Act 14
  • 15. NYTimes 16/02/12 Is she pregnant? Abelardo Pardo Behavioral analytics: Observe, Process, and Act 15
  • 16. Daily Mail UK 20/03/12 TV is watching you Abelardo Pardo Behavioral analytics: Observe, Process, and Act 16
  • 17. WSJ 19/07/12 How do you read? Abelardo Pardo Behavioral analytics: Observe, Process, and Act 17
  • 18. www.cooking-hacks.com Health monitoring is a commodity Abelardo Pardo Behavioral analytics: Observe, Process, and Act 18
  • 19. xJasonRogersx flickr.com Privacy is a currency Abelardo Pardo Behavioral analytics: Observe, Process, and Act 19
  • 20. 401K_2012 flickr.com How much does it cost? What do I get? Abelardo Pardo Behavioral analytics: Observe, Process, and Act 20
  • 21. Abraham C flickr.com Unaware of payments Abelardo Pardo Behavioral analytics: Observe, Process, and Act 21
  • 22. Google Contacts as identity disambiguation tool Abelardo Pardo Behavioral analytics: Observe, Process, and Act 22
  • 23. dbtelford flickr.com Partial observation Abelardo Pardo Behavioral analytics: Observe, Process, and Act 23
  • 24. NY Times 24/11/12 Abelardo Pardo Behavioral analytics: Observe, Process, and Act 24
  • 25. Abelardo Pardo Behavioral analytics: Observe, Process, and Act 25
  • 26. teaguelabs flickr.com Learning From knowledge transfer to technology-mediated activities Abelardo Pardo Behavioral analytics: Observe, Process, and Act 26
  • 27. Shaylor flickr.com Did they lea r n? Abelardo Pardo Behavioral analytics: Observe, Process, and Act 27
  • 28. Pepe Ortuño flickr.com A clearly identified environment within your computer Abelardo Pardo Behavioral analytics: Observe, Process, and Act 28
  • 29. qmnonic flickr.com Observe while they learn Procedural activities Collection of related events Abelardo Pardo Behavioral analytics: Observe, Process, and Act 29
  • 30. orangebrompton flickr.com Fully configured Partial observation Only while you learn Abelardo Pardo Behavioral analytics: Observe, Process, and Act 30
  • 31. Abelardo Pardo Behavioral analytics: Observe, Process, and Act 31
  • 32. Events generate a page request! Abelardo Pardo Behavioral analytics: Observe, Process, and Act 32
  • 33. A Princess flickr.com Observe Process Abelardo Pardo Behavioral analytics: Observe, Process, and Act 33
  • 34. Sean Dreilinger flickr.com Automatic discovery of complementary learning resources Abelardo Pardo Behavioral analytics: Observe, Process, and Act 34
  • 35. IAN RANSLEY DESIGN + ILLUSTRATION flickr.com Measure engagement in out-of-class activities Abelardo Pardo Behavioral analytics: Observe, Process, and Act 35
  • 36. Just in time teaching Abelardo Pardo Behavioral analytics: Observe, Process, and Act 36
  • 37. Browser add-in Abelardo Pardo Behavioral analytics: Observe, Process, and Act 37
  • 38. Ben+Sam flickr.com Markup-based Authoring flow modified Abelardo Pardo Behavioral analytics: Observe, Process, and Act 38
  • 39. Abelardo Pardo Behavioral analytics: Observe, Process, and Act 39
  • 40. Learning Glass (WS) Abelardo Pardo Behavioral analytics: Observe, Process, and Act 40
  • 41. jfravel flickr.com Team dynamics Abelardo Pardo Behavioral analytics: Observe, Process, and Act 41
  • 42. A Princess flickr.com Observe Process Act Abelardo Pardo Behavioral analytics: Observe, Process, and Act 42
  • 43. Sergejf flickr.com Modify session activities Detect disengaged students Identify widespread misconceptions Abelardo Pardo Behavioral analytics: Observe, Process, and Act 43
  • 44. Brewbooks flickr.com Instruction reflection Abelardo Pardo Behavioral analytics: Observe, Process, and Act 44
  • 45. Link Prediction Algorithms Sean MacEntee flickr.com Graph: nodes = entities, edges = relationships Similar nodes, similar connections Abelardo Pardo Behavioral analytics: Observe, Process, and Act 45
  • 46. Document Recommendation Recommend D2 to U3 and U4 Abelardo Pardo Behavioral analytics: Observe, Process, and Act 46
  • 47. Action Recommendation Recommend Thread to U3 Abelardo Pardo Behavioral analytics: Observe, Process, and Act 47
  • 48. Tricia Wang flickr.com Technology mediation allows exhaustive observation Privacy to measure affordability Detect hidden behavior Facilitate immediate feedback Abelardo Pardo Behavioral analytics: Observe, Process, and Act 48
  • 49. dcstep flickr.com Behavioral analytics Observe, Process, and Act NICTA 19 December 2012 Abelardo Pardo Abelardo.Pardo@sydney.edu.au / @abelardopardo http://www.slideshare.net/abelardo_pardo