• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Design Presentation
 

Design Presentation

on

  • 1,265 views

Presentation held for Microsoft Norway 11.12.2007....

Presentation held for Microsoft Norway 11.12.2007.

- Who am I?
- What is design?
- Design is not...
- Bad design
- Tips how to talk better to your designer
- Microsoft
- Apple
- Is it really Microsoft?!

Statistics

Views

Total Views
1,265
Views on SlideShare
1,255
Embed Views
10

Actions

Likes
1
Downloads
68
Comments
0

3 Embeds 10

http://www.slideshare.net 7
http://www.linkedin.com 2
http://facebook.slideshare.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Design Presentation Design Presentation Presentation Transcript

    • Today?
    • Today? Design.
    • Who am I?
    • Who am I? Andreas Beining / Online Specialist, CMG
    • Who am I? Andreas Beining / Online Specialist, CMG BA Visual Communication in Leeds / design + advertising
    • What is design? a.beining.com
    • What is design?
    • i-kommunikasjon.no What is design?
    • Who am I? Andreas Beining / Online Specialist, CMG BA Visual Communication in Leeds / design + advertising Jr. Art Director at The Farm / ad agency in Madrid
    • What is design? thefarmcf.com
    • Who am I? Andreas Beining / Online Specialist, CMG BA Visual Communication in Leeds / design + advertising Jr. Art Director at The Farm / ad agency in Madrid Marketing consultant at Akademika / designing all marketing material for the book chain + website
    • What is design? akademika.no
    • What is design?
    • What is design? graphic design / industrial design / garden de- sign / webdesign / communication design / business design / packaging design / product design / service design / applications design / experience design / game design / interaction design / software engineering / software design / software development / system design / user experience design / user interface design / web accessibility / color design / content design / information design / instructional design / mo- tion graphic design / news design / packaging design / production design / sound design / etc.
    • Design is not art. Design Art / Use / Artificial / Constraints / Unconstrained / Representation / Expression
    • Design is not art. “Advertising that does not sell is bad advertising. It might be art or literature - it can be funny, beautiful or poetic - but it is not good advertising.” Robert Millar, 1914 Founder of Bennett ad agency in Bergen
    • Design is not science. Design Science / Soft process / Rigid process / Human analysis / Data analysis / Intuition / Proof
    • “Juicy Salif” Philippe Starck’s award winning Lemon Squeezer
    • Its famous, but useless.
    • Design is a craft. / artistic science that melds technology and humanity People Tech Art Design nology Science
    • Form Follows Function / Think about what you want to achieve / Message, theme, mood, ... / Type of design (brochure, community site, logo, banner, t-shirt, ...) / Look at what existing designs do (user expectations)
    • Problem: bad design.
    • Bad design: it’s everywhere!
    • Bad design: it’s everywhere! Why? Consequences / Lack of self-criticism / Frustration due to / Rush job more reading effort / Unfamiliar with best / Message is lost practices / Lost business oppor- / Inexperience with tunity tools / Not taken seriously / Bad taste / Lack of beauty and elegance
    • Everyone is a designer! / Previously: One needed long education to be able to, for example, print a book.
    • Everyone is a designer! / Previously: One needed long education to be able to, for example, print a book. / Today: New technology “democratized” design.
    • Everyone is a designer! / Previously: One needed long education to be able to, for example, print a book. / Today: New technology “democratized” design. (just think of all the Powerpoint presentations you seen that were ugly..)
    • myspace.com
    • What is design? arngren.net
    • What is design? ryanair.com
    • What is design? komplett.no
    • What is design? norwegian.no
    • What is design? skyscanner.net
    • What is design? wegolo.com
    • Microsoft
    • What is design? microsoft.no
    • What is design? office online
    • What is design? msdn
    • What is design? partner
    • What is design? dynamics
    • Apple
    • What is design? apple.com
    • Microsoft vs. Apple Microsoft It’s a big company with many products. / Many different messages at the same time. Can be confusing for “outsiders” (or even for MS people..) Apple It’s a small company with few products. / One brand.
    • What can MS do? / Keep the design consitent: offline + online / KISS principle Keep it Simple, Stupid Strive to eliminate unnecessary complications.
    • Be brief. / Explain in the brief what you want to achieve. What should the receiver do after seeing/read- ing your poster/website, etc. / But don’t be too detaily on image use, etc. Creativity gets lost this way. (but dont’ forget corporate guidelines.) Again, do trust the designer. (If you don’t. get a new one...)
    • “Can you make the logo bigger?” / Clients always want a bigger logo. “The client is king” - but do trust the designer. / You know the content. Designers know design. (or should know!) A bigger logo doesn’t make it a better design.
    • Know your time. / Know when the time is to give feedback on creativity, design, content and when not. / Nothing is more frustrating than doing a job a second time when you thought it was approved by the client.
    • Don’t look at the details. Attention to detail is good, but... / You know the content. Does the design display the content in a easy manner? / “Just” moving a textbox or logo around might change the whole balance of a design. Hence, all must be designed again.
    • “It’s just a small change...” / Task: Design logo with corporate identity. (Logo, business card, word templates, etc.) / Client: “Simply change the Word template a bit.” No understanding that designing templates in Word was difficult. Took me more than 1,5 whole days!
    • What do you want to achieve? Always get a 2. opinion on 1. impressions. BUT: It’s like asking someone to find 5 mistakes. Guide the question, examples: / What’s the first thing you notice? / What’s the message here? / What’s the call-to-action?
    • Zune.
    • What is design? zune-arts.net
    • Zune. Is it Microsoft?
    • Zune. Is it really Microsoft?! Creative ad campaign that uses animation and indie tunes to promote the Zune is generating a buzz online. (freebies: Wallpaper, videos, etc.) “The clips, which Microsoft pays artists to cre- ate, revolve around the concept of sharing, which supposedly differentiates Zune from the iPod and the rest of the digital media player pack.”
    • What is design? zune-arts.net
    • Zune. Is it really Microsoft?! / I think I does differentiate itself from iPod. / It’s fresh and you want to spend time on the website, BUT: “Microsoft” is not branded anywhere...
    • Resources (or “books”) ”The Hidden Persuaders” - Vance Packard “Toothpicks and Logos: Design in Everyday Life” - John Heskett “Hey, Whipple, Squeeze This: A Guide to Creating Great Ads” - Luke Sullivan “Don’t Make Me Think: A Common Sense Approach to Web Usability” - Steve Krug ”The Art Book”
    • Thank you! / Andreas Beining 11.12.2007