In Search of the Fortune at the BOP
by Abeer Desai, Working at Gramothan Foundation on Nov 02, 2011
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A presentation I delivered to Bangalore's midtown rotary club: ...
A presentation I delivered to Bangalore's midtown rotary club:
"2.5 billion consumers globally living under the most extreme conditions on the planet are still waiting for products and services to address their most basic needs. Earning less than $2.50 per day, this Bottom of the Pyramid represents $2.2 trillion in purchasing power and has been inaccessible to the private sector until now. Come discuss the journey to now, today’s smartest models, and the promise of the future."
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