Your SlideShare is downloading. ×
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Search Engine Optimization - SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Search Engine Optimization - SEO

345

Published on

This presentation gives an overview about the search engine optimization, which also called SEO. It covers the search engine landscape, how the search engines work, building accessible sites, and …

This presentation gives an overview about the search engine optimization, which also called SEO. It covers the search engine landscape, how the search engines work, building accessible sites, and building search strategies.

2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
345
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
2
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Optimization Dr. Abdalghani Mushtaha Mushtaha@gmail.com
  • 2. Agenda • The Search Landscape • How Search Engines Work • Building Accessible Sites • Search - Building Strategies • Demo • ProjectSearch Engine Optimization - SEO6/03/2013 | page. 2
  • 3. The Search LandscapeSearch Engine Optimization - SEO6/03/2013 | page. 3
  • 4. SEO Definition • It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.Search Engine Optimization - SEO6/03/2013 | page. 4
  • 5. Organic vs. Paid Search Paid OrganicSearch Engine Optimization - SEO6/03/2013 | page. 5
  • 6. Click-Through Rates #1: Gets 30% of traffic and sales #2: Gets 12% of traffic and sales #3: Gets 7% of traffic and sales #4: Gets 5% of traffic and sales #5: Gets 4% of traffic and salesSearch Engine Optimization - SEO6/03/2013 | page. 6
  • 7. Vertical Search 36% of search engine users click News 31% of search engine users click Images 17% search engine users click VideosSearch Engine Optimization - SEO6/03/2013 | page. 7
  • 8. Local Search Results Completely different ranking algorithm than standard search results Probably doesn’t get traffic like most “#1” resultsSearch Engine Optimization - SEO6/03/2013 | page. 8
  • 9. Different Types of Search Results • Image results • Video results • News & Blog results • Shopping results • Instant answers resultsSearch Engine Optimization - SEO6/03/2013 | page. 9
  • 10. How Search Engines Work?Search Engine Optimization - SEO6/03/2013 | page. 10
  • 11. Crawling & Indexing Without links, the engines might never find this pageSearch Engine Optimization - SEO6/03/2013 | page. 11
  • 12. Page RankSearch Engine Optimization - SEO6/03/2013 | page. 12
  • 13. PageRank is Split Evenly Between the Links on a PageSearch Engine Optimization - SEO6/03/2013 | page. 13
  • 14. PageRank is an Iterative AlgorithmSearch Engine Optimization - SEO6/03/2013 | page. 14
  • 15. Nofollowing or Removing Links Can Alter the Flow of PageRankSearch Engine Optimization - SEO6/03/2013 | page. 15
  • 16. The concept of TrustRankSearch Engine Optimization - SEO6/03/2013 | page. 16
  • 17. Building Accessible SitesSearch Engine Optimization - SEO6/03/2013 | page. 17
  • 18. Crawlability / Link ArchitectureSearch Engine Optimization - SEO6/03/2013 | page. 18
  • 19. Requirements • Content duplication! • Duplicate Titles & Meta Descriptions! • URL structure: – http://www.sony.be/lang/nl/hub/handycam- camcorders Language Keywords in page name, Single domain separated by hyphen Shallow folder structure with relevant wordsSearch Engine Optimization - SEO6/03/2013 | page. 19
  • 20. Search UN-Friendly URLs • http://Xyz3.nationalgeographic.com/a/?q=3 1z&mg=vv7z&sd=8 No keywords in the URL string Unnecessary Subdomain Dynamic URLs don’t perform as well as static and engines recommend against more than two parametersSearch Engine Optimization - SEO6/03/2013 | page. 20
  • 21. Search Engine Optimization - SEO6/03/2013 | page. 21
  • 22. Search Engine Optimization - SEO6/03/2013 | page. 22
  • 23. Search Engine Optimization - SEO6/03/2013 | page. 23
  • 24. Google SEOSearch Engine Optimization - SEO6/03/2013 | page. 24
  • 25. Search Building StrategiesSearch Engine Optimization - SEO6/03/2013 | page. 25
  • 26. In Practice • Tools (Demo)! – Predict the Effort Required to Rank Well. – Choose the “Best” Words/Phrases to Target. – Keywords! • Search Engine Guidelines (Demo)! – AdWords Tools.Search Engine Optimization - SEO6/03/2013 | page. 26
  • 27. Salespeople & Customers • Campaign Data • Add KeywordSearch Engine Optimization - SEO6/03/2013 | page. 27
  • 28. Strategic Tips for SEO • Know Today’s Customers. – Know Your Future Customers. • Create the Content Both Desire. – Making Content Easy to Share. • Measure, Optimize & Improve. – Tools for Quick Analysis.Search Engine Optimization - SEO6/03/2013 | page. 28
  • 29. Strategic Tips for SEOSearch Engine Optimization - SEO6/03/2013 | page. 29
  • 30. Demo!Search Engine Optimization - SEO6/03/2013 | page. 30
  • 31. ProjectSearch Engine Optimization - SEO6/03/2013 | page. 31
  • 32. Task 1Search Engine Optimization - SEO6/03/2013 | page. 32
  • 33. Task 2Search Engine Optimization - SEO6/03/2013 | page. 33
  • 34. Gift for 2 Best ProposalsSearch Engine Optimization - SEO6/03/2013 | page. 34
  • 35. Thank You All!Search Engine Optimization - SEO6/03/2013 | page. 35
  • 36. Click to edit Master title style
  • 37. References • http://www.seomoz.org/blog/the- responsibilities-of-seo-have-been- upgraded • http://www.slideshare.net/randfish/introduc tion-to-seo-5003433 • Rand FishkinSearch Engine Optimization - SEO6/03/2013 | page. 37

×