CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.
CRM should address
I D I P Identify your customer Differentiate Interact Personalize
To integrate all these chains into one big organization and make sure that each of them is on track with respect to the company directives.
Answer – Implement CRM software that could achieve this and as well as grow with the organization as it added more and more restaurants in its chain.
The software gives an idea about the present scenario of the system and the steps to be taken in the future. This is especially useful in cases where there are restaurant chains or franchising networks.
IS Organization and Business Users Can’t Work Together
There Is No Plan
CRM Is Implemented for the Enterprise, Not the Customer
A Flawed Process Is Automated
No Attention Is Paid to Skill Sets
Have a data quality strategy. Devote one-half of the total timeline of the CRM project to data elements. Formulate CRM strategies at the enterprise level. Appoint a senior manager to be responsible for cross-departmental CRM Establish cross-discipline teams early in the process, requiring the IS organization and business users to work together. Ensure that both sides sign off on all steps of the CRM process Establish a high-level CRM plan that addresses issues of tactics, processes, skill sets and technology, and publicize it enterprise wide so everyone knows how the enterprise is transforming itself Involve employees and customers throughout the CRM process to ensure that their interests are represented in the project Use CRM as a springboard to examine all customer-related processes, to remove those that are not needed, and to rework those that are impacted by technology Educate employees on the CRM initiative and train them on CRM tools and technology to enable them to communicate with customers more effectively