- An Intro
Digital Marketing Consultant
Internet - Overview
The internet is an excellent channel for
promoting your business to potential clients
anywhere, anytime. All they need is your
website address, whether from a business card,
an advert, letterhead, email or search engines.
The Internet has enabled entirely new forms of
social interaction, activities, and organizing,
thanks to its basic features such as widespread
usability and access.
Why you need to be online?
Your market and competitors are already there. If you market and sell products or services to a middle-class
clientele, you need to extend your strategy to include the internet.
Web users expect the highest convenience and information at their fingertips. All companies need a website
as their central point of contact. If your details don’t come up in a web search, you will be ignored.
customers are fickle. they will not expend a lot of energy to find you online. Even worse, if your competitor is
easy to find online, your potential customers will happily turn to them.
Since Indians are using, socializing and buying on the web – and especially because current advertising spend
is still very low – now is an excellent time to move your marketing into the online sphere and capitalize on a
new and connected audience.
audiences want to interact with and converse about your brand and products. Give them the opportunity to
do it in a mediated space, and become part of the discussion.
online marketing is almost always cheaper and more targeted than traditional. You can reach the best
customers at the lowest price.
Website - Overview
A website will maximize your marketing investment, by leveraging this
versatile and dynamic marketing channel which is the internet. There is
much more you can do with your website from gathering contact details
and information about visitors to your site, to ultimately trading on-
line. It becomes your virtual shop window enabling you to compete on
much more equal terms with much larger organizations.
•a personal website
•a commercial website
•a government website
•a non-profit organization website
Organized by function, a
website may be
• Web Design : Photoshop, Paint,
• Web Development : PHP, ASP,
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media
• Blogs and Forums
• Email Marketing……
Digital Marketing- Overview
Digital marketing is marketing technique that makes use
of electronic devices (computers) such
as PC, Mobile, Tablets and other e-devices to engage with
Digital marketing applies technologies or platforms such
as websites, e-mail, apps (classic and mobile) and social
networks. Many organizations use a combination of
traditional and digital marketing channels.
The term 'digital marketing' was first used in the 1990s. In
the 2000s and the 2010s, digital marketing became more
sophisticated as an effective way to create a relationship
with the consumer that has depth and relevance.
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Marketing (SMM)
Banner/ Display Advertising
Content Writing and Marketing
Online Brand Management
Digital Marketing Options…
Organic vs Paid vs Local
Source : White Space Design
Next to email, Search is the most popular online activity
Search engine results continue to get better every year
Today, Google knows about more than 1 trillion web pages,
and they find 2 billion new ones every day
Just as we rely on search engines, they need our help to
improve their relevance.
Good or bad… we are what Google says we are.
The State of Search
Physical Office >>> Website
Direct Postal Mail >>> Email
Traditional Advertising >>> Online
Surveys, Polls And Market Research
>>> Web Analytics
Traditional PR >>> Web PR
Word Of Mouth >>> Viral
Online Equivalents Of Traditional Techniques
Digital Marketing Consultant
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