SWOT ANALYSIS Strengths:• Brand Name – Tata Teleservices• Speed• Product Availability Weakness: • Slow Speed in Remote Areas - Only 2G Available
SWOT ANALYSIS (Contd.) Opportunities:• Enhancing Network in Rural Areas• Attractive Prices• Creating more Influencers Threats: • Growing Competition – Airtel, Reliance • Require Better Customer Service to Handle growing customer population.
CONSUMER’S PERCETION % Tata photon is in top of mind in Data card segment of the people. TOMA is the most important5% 5% key factor that plays role while deciding about a brand. Tata photon10% TOMA of Tata Photon among Airtel the people is extraordinary 50% Reliance because: MTS30% • Brand name Others • Speed • Market leader (50%) • Plans • Availability
Elements of Perception– Sensation : Brand, Promotions– Absolute threshold : Varies,– J N D : Tariff plan and schemes– Subliminal Perception : Packaging, Design
EVALUATION OF PRODUCTFEATURES THAT CUSTOMERS FEATURES THAT CUSTOMER LIKE THE MOST LIKE THE LEAST % %10%10% Browsing speed 10% Speed in 10% 10% 35% 30% remote Roaming areas Subscripti Prepaid 20% ons15% 25% plans 25% Customer Movies service download Online recharge Tarif plans Others
DECISION MAKING PROCESS Define problem Fact collection Solution finding Select solution Implement Solution Monitor solution
FACTORS PLAYING THE ROLE IN DECISION MAKING TOMA(Top Of Mind Awareness)of Brand “Tata Teleservices ltd” Influencer Price Initial plans The annual income (affordable or not affordable) Variety(Tata photon+, Tata photon max, etc) Dark black colour with a good shape Portable