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Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
Agribusiness in india a overview
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Agribusiness in india a overview

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  • 1. AGRIBUSINESS IN INDIA A overview By Abdul Ali
  • 2. AGRICULTURE IN INDIA
    • Over 700 million people i.e.69% of the population depends upon the rural economy for their livelihood.
    • Large number of rural population lives on USD 175 per capita in comparison to the average National per capita income of USD 480.
    • Though, India is the second largest producer in agriculture produce in the world but yields are still very low.
  • 3. INDIAN AGRICULTURE-STRENGTH
    • ITEMS RANK SHARE PRODUCTION In Mill.Tonnes)
    • India World
    • TEA I 27.0% 0.75 2.99
    • Milk I 12.0% 73.10 568.48
    • Cattle Pop. I 14.8% 218.80 1350.00
    • Sugar cane II 12.2% 315.10 1278.00
    • Fruits II 11.6% 49.19 475.14
    • Vegetables II 12.0% 61.69 670.59
    • Paddy II 21.3% 134.15 598.85
    • Wheat II 10.7% 74.25 576.31
    • Source-APEDA
  • 4. INEFFICIENCIES OF INDIAN AGRICULTURE
    • Indian wastes more fruits & vegetables than are consumed in UK
    • Cumulative waste is about $ 6.7 billion which is equivalent to 40% of the total horticulture produce
    • Poor infrastructure and logistics support
    • Rough and unorganized handling
    • India has 70% more arable land but produces 30% less than China
  • 5. FOOD PROCESSING INDUSTRY IN INDIA
    • India ranks first in the world in cereal and milk production and second in fruits & vegetables and in five producers of groundnut, rice, wheat, tea, coffee, sugar, spices & oil seeds.
    • Even with an industry size of US $ 70 billion,we process less than 2%.
    • The industry has about 1.6 mn direct employees and accounts for about 13% of the country’s exports and 6%of the industry investment.
  • 6. FOOD PROCESSING INDUSTRY-Major Challenges
    • Awareness about processed foods
    • Backward and forward linkages
    • Marketing network
    • Cold chain and supply logistics
    • Lack of linkages with Industries, Government and Institutions
    • Taxation in line with other Nations
    • Complex Food Laws
  • 7. Indian Food Processing Industry-Shortcomings
    • The small players who are unorganized are about 70% and accounts for about 50% of the value.
    • The organized is small but is growing.
    • India’s share in global scenario is about 2% which is insignificant.
    • No Indian brands have global presence.
    • Most of the exports are in bulk and lack branding.
    • Mostly units are involved in primary value addition .The secondary and tertiary value addition units are minimal resulting low value addition.
    • Lots of wastage due to post harvest looses.
  • 8. Indian Food Processing Industry-Outlook
    • Fruits & Vegetable processing which is about 2% and expected to grow by 10% by 2010 and 35% by 2025(MOFPI).
    • MOFPI estimates the size of food processing Rs 3105 Billion including Rs 990 billion of value added products.
    • Food processing Industry is estimated to grow by 9-12% on the basis of the GDP growth rate of 6-8%.
  • 9. FOOD INDUSTRY DIVISION
    • FOOD RETAIL : Only 1% is the organized
    • retail segment.
    • : Situation is changing fast
    • due to change in life
    • style, change in taste,
    • increase in income
    • options
    • : Current estimate size is about
    • US $6 billion.
    • RTE FOODS : : The size is almost doubled
    • during last one decade and
    • estimated to be about USD 5
    • billion and expected to be
    • doubled in next five years.
    • FOOD PARKS :30 locations to promote
    • with Rs 50 Cr grants for each.
  • 10. SHIFTING CONSUMER PREFERENCES
    • From Traditional to modernized traditional
    • From Globalize to Indianize
    • From functional to Life style
    • From value for money to value for time & conveniences
    • From cautious to Experimental
    • Over the counter to touch and feel
  • 11. EVOLVING CONSUMERS
    • BEVERAGES : Rise in coffee drinkers
    • : Rise in fruit drinks sale
    • :Rise in wine and liquor
    • sale
    • PROCESSED FOODS :Focus on Food
    • safety
    • :Increase in private label
    • :Growing premium foods
    • :Increase in tendency of
    • disposability
    • LIFESTYLE :Eating out
    • :Health & supplementary foods
    • :Organic foods
    • :Focus on looking and feeling good
  • 12. QUALITY IS THE KEY FOR WORLD MARKET
    • After WTO and specifically after signing SPS (Sanitary & phytosanitary measures),
    • Trade related Intellectual property rights(TRIPS), Technical barriers of trade (TBT) the competitiveness has increased.
    • Food safety and compliances of the international laws will be directly correlated with the world market share.
  • 13. OPPORTUNITY FOR INDIA
    • India can be a major players for the following :
    • Supply Chain Management with reference to Halal Foods,Sea Foods,Vegatarian Foods,Organic foods.
  • 14. REQUIRED INTERVENTIONS
    • Generic promotions for creating awareness
    • Processor and farmers linkages
    • Industry and University/Institution partnership
    • Amendments in basic food laws and transparency in governance
    • Easy and relaxed tax laws
    • Stable policies
    • Direct and more incentives to promote processing units
  • 15.  

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