Dell is the industry leader in direct sale of personal computers to consumers.
Since its start Dell has looked to over simplify its business for its customers. Offering a huge range of products and services, which can all be accessed by the consumers from home or from the office very easily.
Dell revolutionized the way people in the united states buy computers.
Markets its direct sales model.
No physical store presence
Dell eliminated the need for central warehousing as well as the need for a physical store presence. Instead Dell attracts customers to its site and then builds bonds with them there rather than investing in a physical relationship.
Having many different tabs seamlessly integrated in the main Dell page allows for customers to not only access the information they are seeking but to do so easily and in most cases under two clicks of the mouse.
Used to gather information from the customers directly
Customers can post pretty much anything they want at the Dell site using the build in Blog.
Dell started as a market leader and still retains that trait in some areas. With there slipping sales in the U.S. they are being forced to look at alternative ways of brining revenue to the company, which is a process that they are used to. I think that they will continue to gain market share and continue to be a large player in the personal computer industry for years to come.