Project Title Perception of Consumers and Dealers about Videocon d2h Presented By : Abdhendra Gangwar
Type : Videocon Subsidiary Industry : DTH Founded : 2009 Headquarter : Mumbai, India Area Served : India Parent : Videocon Subscriber base : Videocon d2h had about 3 million subscribers as of April 2011
DTH DTH stands for Direct to Home.DTH are defined as the reception of satellite programs with a personal dish in an individual home.
SAMPLE AREA Faridabad MODE OF ANALYSIS The instrument used for data collection was in the form of questionnaire. The questionnaire was used as it facilitates the tabulation and analysis of the data to be collected. The data collected was subjected to simple frequency distribution and percentage analysis.
Primary Sources The data required for the study has been collected from-
Tata sky and Dish TV both are establish brands and there is a good demand in the market that’s why they are not providing margin compare to Digital TV and Videocon d2h.
Distribution channel is good. The number of dealers is more that’s why people easily get the information about the product.
The regular communication between dealer and company is very necessary. Many dealers responded that Videocon executives visit them weekly, which is quite appreciable.
90% market of Faridabad region is held by top 3 players viz. Videocon, airtel and Tata sky. Videocon is market leader with almost 35% market share.
Most of the consumers like Tata sky advertisement.
Entry cost is the main criterion to decide of which brand to buy.
In this region most of the customers subscribe to the monthly packages.
Price war is going on between DTH companies.
Quality is better than Other DTH service provider.
Recommendation Create an effective advertisement with an influential punch line. Attract customers by exchange offer, discount offer, cash back offer and face gift offer on the festival occasions. Establish a cordial relationship with dealers and offer a good commission margins for promoting the products. Combination of various national channel with regional channels