2. FILM DISTRIBUTION
AND THE ROLE OF THE DISTRIBUTORS
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Film distribution is the key to gaining a successful turnout for the film in
question.
It is the process that allows a movie to be seen and appreciated by
audiences.
Film distributors have the task of identifying and supplying the film with
the largest possible audience. Because of the competition between the
500 films that are released every year, it is important and beneficial
that distributors connect audiences with films before its actual release.
Distribution is a highly competitive business because of the
aforementioned 500+ films that are released annually and so it is vital
that distributors pick out distinguishing features within each individual
film and use these in their launch within the market place.
This allows them to become high talking points in society so-much-so,
they encourage the public to view them as big events and better /
different to the other films awaiting release.
3. “REACH”
• Distinguishing features in films that are used in their distribution are
displayed across various different media platform
• These reach various homes and people and this is called ‘reach’.
• The more platforms the marketing of a film is distributed on, the
more secondary audience members the film will have thus
increasing their appeal.
4. MARKETING PLANS
& DISTRIBUTION PLANS
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The purpose of a distribution plan is to articulate the needs and necessities
of the theatres in which the film is to be shown.
In having a distribution plan, the distributors are able to see and analyse the
best possible and most effective places for the film to be screened at.
Following this is the Marketing plan which enables the audiences to
communicate with the advertisements so-much-so they go to see the film.
The purpose of the Marketing Plan is to raise awareness and buzz in
regards to the film.
Similar to the distribution of the film, the marketing campaigns compete with
the large number of other films but also entertainment systems and leisure
activities.
Marketing forms include: trailers, posters, word of mouth and social
networking sites.
5. THE DIFFERENCES
ADVERTISING, PUBLICITY AND PROMOTION
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ADVERTISING: advertising a film is part of the marketing of it in the
respect that it is created through posters, trailers and other media forms
that create awareness of the new film.
PUBLICITY: publicising a film is the same as it were with a celebrity
(and it often includes the celebrity of the film). Interviews and photoshoots with the most recognisable of the cast members is a way of
publicising the film because the fans of these actors will read about
them in terms of their role and opinion towards the film they are creating
publicity for. It gets audiences talking about the film in terms of
characters.
PROMOTION: promoting a film is using the film’s title, characters,
theme etc. in adverts for things besides the film. For example, the film
characters / merchandise may be the prize for a competition within a
shop. This is an advertisement for the shop and its competition however
the inclusion of the film title gives it a place within the market in ways
different to the standard movie poster.
6. EXAMPLE
WITH STATISTICS
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The main distributor for Sherlock Holmes was Warner Bros who took control
for most Europe and the USA.
Its estimated budget was $90,000,000.
On its opening weekend it made £3,081,072 in the UK.
The film was shown worldwide.
TEASER
POSTERS
