Roma BalwaniSenior VP & Group Head,Corporate CommunicationsMahindra & Mahindra Ltd.Mumbai, IndiaFebruary 9, 2012
A part of India’s history
Full circle
A federation of companies
And now aerospace too!
From India to the world - glimpses   Mahindra Reva conquers Europe       US farmers prefer a Mahindra! Mahindra acquires K...
From India to the world                                    Mahindra Satyam - Official IT Services                         ...
A company with a conscience                                   Mahindra transforms flood hit                               ...
The story of Rise
Essence of Rise          “Rise isn’t just a word – it is a rallying cry which enables people          to unify around shar...
The spirit of Rise        ACCEPT NO LIMITS           ALTERNATIVE            THINKING        DRIVING POSITIVE            CH...
Dreaming the impossible…
Integrated Communication@Mahindra
Integrated Communication@Mahindra    Company           Country                  Customer                                  ...
Culture linkage“Rise is a Cultural Movement with an innovative strategy to get close to consumers and have themparticipate...
PR 2.0 @ Mahindra Rise.  Teaser      Teaser TVC   Print Campaign                               Ezine             Blog     ...
January 17, 2011, Mahindra changed Core Purpose - we will challenge conventional thinking and innovatively use     all our...
Please visit www.mahindra.com         www.twitter.com/mahindranews         www.facebook.com/MahindraGroup
Roma balwani presentation
Roma balwani presentation
Roma balwani presentation
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Roma balwani presentation

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Roma balwani presentation

  1. 1. Roma BalwaniSenior VP & Group Head,Corporate CommunicationsMahindra & Mahindra Ltd.Mumbai, IndiaFebruary 9, 2012
  2. 2. A part of India’s history
  3. 3. Full circle
  4. 4. A federation of companies
  5. 5. And now aerospace too!
  6. 6. From India to the world - glimpses Mahindra Reva conquers Europe US farmers prefer a Mahindra! Mahindra acquires Korea’s SsangYong Motor Co in 2010
  7. 7. From India to the world Mahindra Satyam - Official IT Services Provider of the 2010 FIFA World CupMahindra Racing blazes a trail onMotoGP tracks in 2011 Mahindra Humanities Centre at Harvard
  8. 8. A company with a conscience Mahindra transforms flood hit village in India with sustainable dwellingsNanhi Kali supports education ofthe girl child Mahindra pledges to plant a million trees every year
  9. 9. The story of Rise
  10. 10. Essence of Rise “Rise isn’t just a word – it is a rallying cry which enables people to unify around shared ideas, values, principles, a way of life or a common goal. It is a call to see opportunities where others can’t and to set an example for the world. For Mahindra, Rise means achieving world-class standards in everything we do, setting new benchmarks of excellence and conquering tough global markets,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group
  11. 11. The spirit of Rise ACCEPT NO LIMITS ALTERNATIVE THINKING DRIVING POSITIVE CHANGE
  12. 12. Dreaming the impossible…
  13. 13. Integrated Communication@Mahindra
  14. 14. Integrated Communication@Mahindra Company Country Customer A world of consumers that is seizing the opportunity to take its Entrepreneurial Spirit destiny into its own hands
  15. 15. Culture linkage“Rise is a Cultural Movement with an innovative strategy to get close to consumers and have themparticipate in a mass movement along with all the employees of Mahindra. The Rise movement has tenets and values which are as relevant to our customers as they are to the people at Mahindra” Intent / Goal External Strategy roll-out Internal Internal Change Buy-in Execution Roadmap 16
  16. 16. PR 2.0 @ Mahindra Rise. Teaser Teaser TVC Print Campaign Ezine Blog YouTube Facebook Newsletter Rise Intranet CEO Twitter Corporate Website
  17. 17. January 17, 2011, Mahindra changed Core Purpose - we will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world—to enable them to Rise.
  18. 18. Please visit www.mahindra.com www.twitter.com/mahindranews www.facebook.com/MahindraGroup

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