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Amey mahant's presentation

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  • 1. E-zines: Marking a shift from Print to Digital 16th March 2012 Presented by: Amey MahantConfidential | Copyright © Larsen & Toubro Infotech Ltd.
  • 2. Agenda 1 4 The Bigger Questions? Picture 3 E-zines @ L&T Infotech 2 2 Why is the Shift from Print to Digital happening?Confidential | Copyright © Larsen & Toubro Infotech Ltd. 2
  • 3. 1 The Bigger PictureConfidential | Copyright © Larsen & Toubro Infotech Ltd. 3
  • 4. How many of you own a Smartphone?Confidential | Copyright © Larsen & Toubro Infotech Ltd. 4
  • 5. Social MediaConfidential | Copyright © Larsen & Toubro Infotech Ltd. 5
  • 6. 2 Why is the Shift from Print to Digital happening?Confidential | Copyright © Larsen & Toubro Infotech Ltd. 6
  • 7. Changing Readership PatternsConfidential | Copyright © Larsen & Toubro Infotech Ltd. 7
  • 8. Innovations in TechnologyConfidential | Copyright © Larsen & Toubro Infotech Ltd. 8
  • 9. Urgent NewsConfidential | Copyright © Larsen & Toubro Infotech Ltd. 9
  • 10. Key Benefits to CompaniesConfidential | Copyright © Larsen & Toubro Infotech Ltd. 10
  • 11. Cost SavingConfidential | Copyright © Larsen & Toubro Infotech Ltd. 11
  • 12. Employee EngagementConfidential | Copyright © Larsen & Toubro Infotech Ltd. 12
  • 13. Employee EngagementConfidential | Copyright © Larsen & Toubro Infotech Ltd. 13
  • 14. SustainabilityConfidential | Copyright © Larsen & Toubro Infotech Ltd. 14
  • 15. The Shift empowers the creators and readers to define a new world of publishing “We think of the shift as the next step of publishing, but that is not what the shift is about at all. The shift is the next step of the creating and reading. It is something that is happening on a different time line. And it has an incredibly disruptive effect on the old publishing world of print. The shift is not about the format. It is a shift in power back to the creators and the readers, who are defining a new world of publishing.” - Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of the book “The Shift, from print to digital...and beyond”Confidential | Copyright © Larsen & Toubro Infotech Ltd. 15
  • 16. US Magazine Readership – print vs digital vs multi-channel Readers which Publishing Group Print-only Digital-only Print & Digital access (ranked by total number Readers Readers Readers magazines of readers) digitally Time Inc. 55% 15% 30% 45% Hearst Magazines 65% 11% 24% 35% Meredith Corporation 79% 7% 14% 21% Conde Nast 67% 13% 20% 33% Reader’s Digest Assoc. 85% 6% 9% 15% Rodale 71% 14% 15% 29% American Media Inc. 77% 9% 14% 23% Bonnier Corporation 78% 9% 13% 22% Wenner Media 55% 27% 18% 45% Source Interlink 69% 15% 16% 31% Future US 62% 13% 25% 38% Bauer Publishing 87% 7% 6% 13% Average 71% 12% 17% 32% Source: American Magazine StudyConfidential | Copyright © Larsen & Toubro Infotech Ltd. 16
  • 17. 3 E-zines @ L&T InfotechConfidential | Copyright © Larsen & Toubro Infotech Ltd. 17
  • 18. L&T Infotech - Ezines  Launched in 2003 VOICE  Quarterly newsletter with a lot of Infotainment for employees VOICE Express  Launched in 2008 as an offshoot of VOICE  Covers the urgent communications for employees VOICE Letter  This too was lauched in 2008 with VOICE  This caters to the Important but older news items BEACON  Launched in 2010  This is a newsletter targeted to AnalystsConfidential | Copyright © Larsen & Toubro Infotech Ltd. 18
  • 19. First edition of Voice - an executable fileConfidential | Copyright © Larsen & Toubro Infotech Ltd. 19
  • 20. VOICE – into a new formatConfidential | Copyright © Larsen & Toubro Infotech Ltd. 20
  • 21. VOICE – change in the design aspectConfidential | Copyright © Larsen & Toubro Infotech Ltd. 21
  • 22. Latest issue of VOICE – Focused on reader experienceConfidential | Copyright © Larsen & Toubro Infotech Ltd. 22
  • 23. VOICE Express – focuses on the breaking newsConfidential | Copyright © Larsen & Toubro Infotech Ltd. 23
  • 24. VOICE Letter ensures that none of the important news items are left outConfidential | Copyright © Larsen & Toubro Infotech Ltd. 24
  • 25. ?uestionsConfidential | Copyright © Larsen & Toubro Infotech Ltd. 25
  • 26. Thank You Our Business Knowledge, Your Winning Edge.Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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