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Print Ad Marketing Plan
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Print Ad Marketing Plan

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  • 1. Hi-Precision Diagnostics Print-ad 10 Step-Marketing Plan Angel Belle C. Dy January 19, 2011Monday, January 17, 2011
  • 2. Disclaimer All information from this presentation is solely for classroom exercise. The author has no professional connection with Hi-Precision Data gathered and those projected may be fictionalMonday, January 17, 2011
  • 3. 1 High-tech, middle-working class 2 Wants good health and achieve their goals in life 3 Several competitors in the same line of business 4 Opportunity to give convenience and easy access 5 0.8% share in a Php 287 B marketMonday, January 17, 2011
  • 4. 6 Product: Quality Diagnostic Tests 7 Price: Affordable 8 Promo: Print ads, Mobile ads, Internet 9 Place: Urban areas 10 “Bigger Better!” Automated and ConvenientMonday, January 17, 2011
  • 5. Primary Target Market 1 • Class B-C (Middle-Working classes) • Patients that can afford tertiary level health care • Individual in search for convenience • Importance of new technologyMonday, January 17, 2011
  • 6. Needs/Wants/Expectations 2 Self- actualization I can reach my full potential needs if I know Iʼm healthy Esteem needs Social needs Safety needs I want to have good health Physiological needs Fig. 1: Maslow’s Hierarchy of NeedsMonday, January 17, 2011
  • 7. Competitors 3Monday, January 17, 2011
  • 8. Opportunity 4 • Convenience • Easy-accessMonday, January 17, 2011
  • 9. Opportunity 4 • Convenience • Easy-accessMonday, January 17, 2011
  • 10. Market Size 5 Philippine Population: 94 million Middle class population: 66 million Middle class earning: 450/day approximately 10,800 per month Average amount spent on diagnostic tests Php 550 66M * 550 = Php 36.3 Billion Diagnostic laboratory sales = Php 287.5M Market share = 0.8%Monday, January 17, 2011
  • 11. Product 6 Diagnostic Tests Lab exams X-rays ECG Ultrasound etc.Monday, January 17, 2011
  • 12. Price 7Monday, January 17, 2011
  • 13. Price 7Monday, January 17, 2011
  • 14. Promo 8Monday, January 17, 2011
  • 15. Promo 8 Flyers and Print-ads Visual advertisement Internet advertisementMonday, January 17, 2011
  • 16. Place 9 Popular and Major Cities: Quezon City Las Pinas Manila CebuMonday, January 17, 2011
  • 17. Winning Strategy 10 Quality, Integrity, Innovation, Accountability, Leadership Automated ConvenientMonday, January 17, 2011
  • 18. 1 High-tech, middle-working class 2 Wants good health and achieve their goals in life 3 Several competitors in the same line of business 4 Opportunity to give convenience and easy access 5 0.8% share in a Php 287 B market 6 Product: Quality Diagnostic Tests 7 Price: Affordable 8 Promo: Print ads, Mobile ads, Internet 9 Place: Urban areas 10 “Bigger Better!” Automated and ConvenientMonday, January 17, 2011
  • 19. Hi-Precision Diagnostics Print-ad 10 Step-Marketing Plan Angel Belle C. Dy January 19, 2011Monday, January 17, 2011