Print Ad Marketing Plan

251
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
251
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Print Ad Marketing Plan

  1. 1. Hi-Precision Diagnostics Print-ad 10 Step-Marketing Plan Angel Belle C. Dy January 19, 2011Monday, January 17, 2011
  2. 2. Disclaimer All information from this presentation is solely for classroom exercise. The author has no professional connection with Hi-Precision Data gathered and those projected may be fictionalMonday, January 17, 2011
  3. 3. 1 High-tech, middle-working class 2 Wants good health and achieve their goals in life 3 Several competitors in the same line of business 4 Opportunity to give convenience and easy access 5 0.8% share in a Php 287 B marketMonday, January 17, 2011
  4. 4. 6 Product: Quality Diagnostic Tests 7 Price: Affordable 8 Promo: Print ads, Mobile ads, Internet 9 Place: Urban areas 10 “Bigger Better!” Automated and ConvenientMonday, January 17, 2011
  5. 5. Primary Target Market 1 • Class B-C (Middle-Working classes) • Patients that can afford tertiary level health care • Individual in search for convenience • Importance of new technologyMonday, January 17, 2011
  6. 6. Needs/Wants/Expectations 2 Self- actualization I can reach my full potential needs if I know Iʼm healthy Esteem needs Social needs Safety needs I want to have good health Physiological needs Fig. 1: Maslow’s Hierarchy of NeedsMonday, January 17, 2011
  7. 7. Competitors 3Monday, January 17, 2011
  8. 8. Opportunity 4 • Convenience • Easy-accessMonday, January 17, 2011
  9. 9. Opportunity 4 • Convenience • Easy-accessMonday, January 17, 2011
  10. 10. Market Size 5 Philippine Population: 94 million Middle class population: 66 million Middle class earning: 450/day approximately 10,800 per month Average amount spent on diagnostic tests Php 550 66M * 550 = Php 36.3 Billion Diagnostic laboratory sales = Php 287.5M Market share = 0.8%Monday, January 17, 2011
  11. 11. Product 6 Diagnostic Tests Lab exams X-rays ECG Ultrasound etc.Monday, January 17, 2011
  12. 12. Price 7Monday, January 17, 2011
  13. 13. Price 7Monday, January 17, 2011
  14. 14. Promo 8Monday, January 17, 2011
  15. 15. Promo 8 Flyers and Print-ads Visual advertisement Internet advertisementMonday, January 17, 2011
  16. 16. Place 9 Popular and Major Cities: Quezon City Las Pinas Manila CebuMonday, January 17, 2011
  17. 17. Winning Strategy 10 Quality, Integrity, Innovation, Accountability, Leadership Automated ConvenientMonday, January 17, 2011
  18. 18. 1 High-tech, middle-working class 2 Wants good health and achieve their goals in life 3 Several competitors in the same line of business 4 Opportunity to give convenience and easy access 5 0.8% share in a Php 287 B market 6 Product: Quality Diagnostic Tests 7 Price: Affordable 8 Promo: Print ads, Mobile ads, Internet 9 Place: Urban areas 10 “Bigger Better!” Automated and ConvenientMonday, January 17, 2011
  19. 19. Hi-Precision Diagnostics Print-ad 10 Step-Marketing Plan Angel Belle C. Dy January 19, 2011Monday, January 17, 2011

×