Facebook or Twitter? The Importance of a Digital Strategy Stephen Warley [email_address] October 14, 2009

“ Supporting a vibrant arts and cultural community through quality direct legal/business services and educational programs to the artists and arts communities in Greater Boston by leveraging the resources of the legal and business communities…”

Q&A Participants may ask questions for any of our panelists by: Typing a question in the “ questions box ” Sending and e-mail to [email_address] Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu

Participants may ask questions for any of our panelists by:

Typing a question in the “ questions box ”

Sending and e-mail to [email_address]

Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu

Stop Chasing Buzz Words

Creating a Digital Communications Strategy Who Are You? Messages With Substance Digital Tools With Impact

Who Are You?

Messages With Substance

Digital Tools With Impact

Who Are YOU?

What Are Your Goals? Sales Conversion Lead Generation Engagement

Sales Conversion

Lead Generation

Engagement

www.artsboston.com

Why Are You Unique?

www.bostondancealliance.org

What Is Your Measure for Success? Ticket Sales Registrations Fees / Other Earned Income Donations Content Submissions Engagement

Ticket Sales

Registrations

Fees / Other Earned Income

Donations

Content Submissions

Engagement

www.artsandbusinesscouncil.org

How Much Money Do You Have?

www.investopedia.com

How Much Time Do You Have? Who’s Accountable? Workflow Assessment Learning Curve

Who’s Accountable?

Workflow Assessment

Learning Curve

Time Management Website = High Blog = High Video = High Email = Moderate Photos = Moderate Facebook = Low Twitter = Low

Website = High

Blog = High

Video = High

Email = Moderate

Photos = Moderate

Facebook = Low

Twitter = Low

How Comfortable Are You With Technology?

utterli.com

www.blogger.com

www.theflip.com

What Are Your Communication Strengths? Writing Interviewer Connector Researcher Photographer / Videographer

Writing

Interviewer

Connector

Researcher

Photographer / Videographer

http://del.icio.us

How Does Your Community Want to Interact With You?

Verizon [email_address] AT&T 617-555-1212@txt.att.net T-Mobile 617-555-1212@tmomail.net Sprint 617-555-1212@messaging.sprintpcs.com Send Email to Mobile

surveymonkey.com

www.addthis.com

Identifying Influencers Regularly Contact You Active Contributors Bloggers

Regularly Contact You

Active Contributors

Bloggers

HubArts.com

jimsullivanink.com

Messages With Substance

Engage, Don’t Sell

www.zumix.org

Stay Focused

www.newtonartcenter.org

It’s About Your Members

rtnda.org

www.friendsoffenwaystudios.org

Give to Receive

downtownwineandspirits.com

Digital Tools With Impact

Cool Is a Red Flag

Choosing Digital Tools Low Cost Easy to Use Can Make Commitment High Viral Impact High Engagement

Low Cost

Easy to Use

Can Make Commitment

High Viral Impact

High Engagement

Photos

flickr.com Search “arts boston” under “groups”

flickr.com

facebook.com Search “BIMA”

Photo Recommendations Focus on Members Multiple Distribution Reflect Mission

Focus on Members

Multiple Distribution

Reflect Mission

Social Networks

Facebook Love Don’t Always Ask for Something Share Information Post Comments

Don’t Always Ask for Something

Share Information

Post Comments

ning.com

http://bostoncyberarts.ning.com/

BrooklynArtProject.com

unlockaustin.com

Social Networks Recommendations Be Genuine Engage Photos “ Ah Ha” Moments Hub for All Your Content

Be Genuine

Engage

Photos

“ Ah Ha” Moments

Hub for All Your Content

Twitter

twitter.com Tweet During Events From Your Cell Phone

www.twitterfountain.nl

http://portwiture.com

Twitter Recommendations Sharp Focus Follow and Engage Share Links

Sharp Focus

Follow and Engage

Share Links

Blogs

bostonhandmade.blogspot.com

runningahospital.blogspot.com

bostonist.com

bostonreb.com

overheardinnewyork.com

www.wbztv.com

Blog Recommendations Expertise Member News Organization News Aggregate Resources

Expertise

Member News

Organization News

Aggregate Resources

Video

www.youtube.com/user/ArtsBusinessBoston

www.youtube.com/user/NYTVF

vailmusicfestival.org

huntingtontheatre.org

www.youtube.com/yellowpages

gardnermuseum.org/music/podcast/theconcert.asp

Video Recommendations Testimonials Demonstrations Previews Interviews

Testimonials

Demonstrations

Previews

Interviews

Key Points Choose Digital Tools Based on Your Strategy

Key Points Make Messages About Your Members

Key Points Make a Commitment

Upcoming A&BC Webinars Oct 29 – Writing to Engage Your Community Nov 13 – Photos That Generate Awareness Dec 2 – Best Practices for Free and Paid Online Promotion

Register at www.artsandbusinesscouncil.org

Q&A Participants may ask questions for any of our panelists by: Typing a question in the “ questions box ” Sending and e-mail to [email_address] Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu

Participants may ask questions for any of our panelists by:

Typing a question in the “ questions box ”

Sending and e-mail to [email_address]

Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu

Facebook or Twitter? The Importance of a Digital Strategy Stephen Warley [email_address] October 14, 2009