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Sino-AT Economic Forum, Jan 2010

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Speech at Sino-Austrian Economic Forum in Shanghai on the occasion of President Dr. Fischer´s China visit in Jan. 2010

Speech at Sino-Austrian Economic Forum in Shanghai on the occasion of President Dr. Fischer´s China visit in Jan. 2010

Published in: Business, Travel

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  • 1. Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 0 of 12
  • 2. Shanghai, the Automotive Capital of P.R. China Automotive Business Consulting (HK) Limited 香港汽车设备商务咨询有限公司: 香港 -上海 - 维也纳 - 胡志明市 Hong Kong – Shanghai – Vienna – HCM (Partner) – UK (soon) abc-shanghai.com 2004 - 2010 Dr. Michael Sikora / 施迈克博士 Managing Director /总经理 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 1 of 12
  • 3. Automotive Industry in P.R. China is booming 985.600 Y2005 Y2006 Y2007 Y2008 Y2009 829.479 802.302 754.776 643919 673055 704301 605328 668507 632542 522433 472687 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: CPCA, China Passenger Car Association, 10.1.2010 Unit: sold passenger vehicles Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 2 of 12
  • 4. Shanghai´s contribution to P.R. China >8 % National total production Shanghai Volkswagen 4.8% Shanghai GM 91.7% 8.3% Shanghai Motor 2.7% Shanghai Maple 0.6% 0.3% Shanghai Huizhong 0.0% Shanghai Sunwin Shanghai Volkswagen 716560 National total production 13790994 91.7% Shanghai GM 399680 Shanghai total production 1250477 8.3% Shanghai Motor 87927 Shanghai Maple E40000 Shanghai Huizhong 3205 Source: abc Research Shanghai Sunwin 3105 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 3 of 12
  • 5. Shanghai, China´s first auto-friendly city I 1901 First automobiles imported into the city (1911: 271 cars) 1906 Shanghai Automobile Club founded: driver liscence 1920 2,000 vehicles registered for rich Chinese and foreigners Garages provided maintainance, car renting & auto body building Chinese customer preference were different to foreigners: • Limousines & town cars • High-grade upholstery material • Lots of accessories: cigar lighters, ash receivers, fancy lamps, mirrors silk windows and door shades 1930s: Golden age for taxi companies, more then 100 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 4 of 12
  • 6. Shanghai, China´s first auto-friendly city II 1934 More then 5000 cars in the city, US Chrysler imported Imperial Airflow CL sedan to Shanghai Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 5 of 12
  • 7. Emerging Chinese carmakers of P. R. China 13.7.1956 No.1 Auto Automotive Works in Changchun with light truck production 1958 Shanghai Auto founded, producing famous Phoenix brand SH760 sedan 雷锋 Lei Feng 1969 SAW Second Automotive Works (Dongfeng Motor) founded in Shiyan city, Hubei Province • Donfeng Jinlong东风金龙 邓小平 Deng Xiao Ping Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 6 of 12
  • 8. Closing the gap to mature car markets I Rapid growth of Chinese automotive industry ... “It took Japan 40 years to become a great automotive nation, South Korea 20 years and I think it will take China as little as 10 to 15 years” Giorgio Guigiaro, Car Designer (FAW Besturn B70, Brilliance BS4, BS4, FRV) Car MPV SUV Car+MPV+SUV Mini-bus Total Production 12/09 856,980 34,219 91,276 982,475 194,616 1,177,091 Production 11/09 762,268 27,292 79,473 869,033 208,410 1,077,443 Production 12/08 369,619 9,072 44,585 423,276 77,755 501,031 Increase on prev. 12.4% 25.4% 14.9% 13.1% -6.6% 9.2% Month 2009 Increase same month last year 131.9% 277.2% 104.7% 132.1% 150.3% 134.9% Production 2009 7,427,138 252,624 712,553 8,392,315 1,996,782 10,389,097 Production 2008 4,989,954 189,214 480,381 5,659,549 1,068,278 6,727,827 Increase on 48.8% 33.5% 48.3% 48.3% 86.9% 54.4% previous year Σ CN brand origin 2009: 30,7 % Source: Chinese Passenger Car Association, December 09 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 7 of 12
  • 9. SAIC closing the gap by successful acquistions SAIC is one of the top 3 OEM in China, engaged in manufacturing, sales, R&D and investment in passenger cars, commercial vehicles and components. SAIC entered into strategic cooperation with S-GM, S-VW, SSANGYONG, S-GMW and Sunwin SAIC independently developed Roewe brand is a commercial success Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 8 of 12
  • 10. SAIC plan to enter DACH region in 2011 Roewe AB11 350 Roewe 150 Roewe 550S Roewe 750 Roewe SUV SAIC group (S-VW, S-GM) sold 2,3 mio cars in 2009, target for 2015: 4 mio units Roewe and MG brand: more then 90,000 units sold in China (+155% in previous year) SAIC is carefully preparing EU-market entry with A-C segment cars (150, 350 & 550) Poland: Pol-Mot Holding to introduce Rowei 350, 550 in 2010 Roewe 850 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 9 of 12
  • 11. Biz opportunities for Austrian supplier Establish a LCC sourcing base in P.R. China to deal with global cost pressure Work with local OEM/Tier-1 and localize production to serve local & global markets Suppport Chinese OEM/tier-1 to close EU-NCAP 09 & Euro V emission technology gap 中 Pedestrian Safety: Solutions/test pads Redesign of motor hood & front bumper 中 Driver assistance: ESP, seat belt reminder, cruise control with speed limited, airbag initiator (MEMS for roll-over detection) 中 Side/Back Impacts: active headrest to avoid whiplash 中 EV Engineering: drivetrain, light chassis, battery management, Electronics, e.g. X-by-wire,…. 中 Euro V Emission compliant engine engineering Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 10 of 12
  • 12. New ABC-Office at 18th floor, 108m2 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 11 of 12
  • 13. Your Success in China is Our Obligation ! 谢谢您 和气生财 Shanghai, the Automotive Capital of P.R. China Sino-Austrian Economic Forum Shanghai, 22.1.2010, p. 12 of 12