Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
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Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

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  • 1. Question 1: In what waysdoes your media productuse, develop or challengeforms and conventions ofreal media products?
  • 3. The masthead of my magazine conforms to the expectations of the typical conventions of an R&Bmusic magazine to some extent as it has the main features that these magazine Mastheadsusually entail. An example of this is the positioning of the Masthead. It is placed directly in thecentre although allowing slight gaps on either side. By positioning my masthead in thecentre, rather than being left or right hand aligned, it permits easier viewing of the text; enabling itto be more eye-catching as it dominates the page.When reviewing the name I picked for my magazine (‘SOUND PROOF’), I wanted to make surethat potential readers would automatically know that the content of the magazine is music based.This is demonstrated through the word ‘sound’ which instantly highlights a musical sense as it linksin with musical genres (In this case R&B). Through my research I found names as suchappropriate due to other magazines out there such as e.g. vibe, R&B etc whose magazine namesall link in with the theme of music.
  • 4. I decided to keep the text quite plain and easy to read by using a large bold font presented in capital letters (‘AMERICAN CAPTAIN’).This again conforms to the expectations of a real R&B magazine as I found through my research that this was the ideal way it is done. The pictures to follow also support this.
  • 5. After my masthead was created I decided to turn it into a small logo and place it on every page of the magazine. It can be found on the front cover, contents page and DPS at the bottom where the page numbers are. This was done in order to make my magazine look more professional as I found through research that a lot of magazines like to do this. It also makes the pages look like they a from the same magazine as there is a sense of consistency and a continues theme running through out.Although my Masthead conforms to the conventions of a typical R&B magazine, the black rectangularbox the text is placed over slightly challenges these conventions. This is because the majority ofmagazines do not have this feature making it rather un-conventional; although I have seen this donebefore on one R&B magazine however they do not use this feature on every issue. I decided to addthis feature to make my Masthead stand out a bit more as I felt that it looked drowned out when therewas just the text above the image.
  • 7. By looking at the main image on the front cover of my magazine it is clear to capture the simplicityof it. Unlike a lot of other magazines, there is only one main image rather than smaller imagesscattered around the page. In doing this, I hoped to portray my magazine as being moreprofessional and adult as magazines aimed at children and teens are usually the ones filled withpictures and bright colours, making the page look quite cluttered and targeted at an age groupwhich need lots of images to grab their attention. Lots of images needed to appeal to a younger target audience.
  • 8. I instructed my cover artist to wear a bold colour in order to enhance her presence in the picture. Indoing this I was also able to create a colour scheme of red and white using the pipette tool onPhotoshop (this tool allows you to duplicate a colour precisely).The clothing used on my cover artist on both the front cover and double page spread are both quitefashion related statement outfits. I conform to the expectations of a music magazine in a sense thatmodels are usually shown wearing their best and most expensive clothing accompanied by stylishhair and makeup along with accessories such as chains and watches. Bold stylish statement clothing.Also, through my research I found that the public are always interested to see what new trendscelebrities are wearing which is why I ensured that my cover artist was dressed in trendy clothes.This also conforms to the conventions of R&B magazines as the cover artists are usually wearssomething like this.
  • 9. In order to conform to the Media ideology that a models features and assets are portrayed clearer and more honestly in brighter light, I had to adjust the lighting artificially through Photoshop as my image came out quite dark since there was no natural light present in the room the picture was taken in. Having the image brighter also helps promote potential purchases as the cover artists is usually the main attraction and the reason as to why the target audience will want to buy the magazine, and so having theimage brighter helps to attract more attention as it stands out better than an image in poor lighting would.
  • 10. However, an aspect that challenges the conventions of a real media product is the microphone placed in my coverartist’s hand. This is because representations of women in the media tend to revolve around the focus of physicalbeauty and exclude other values such as actual talent.Having a microphone in my cover artists hand goes against these representations and stereotypical views onwomen that the media like to portray. I also challenged the conventions of media texts through my cover artist’sfacial expression. This is because women are usually portrayed as being ‘fragile’ ‘soft’ and ‘fragrant’ whereas mymodel has quite an arrogant facial expression highlighting a sense of independence and success.Although, I did however still chose a young and attractive model to be my cover artist in order to conform to socialexpectations of women being linked to ‘beauty’ but only to some extent. The microphone also helps to reinforce thefact that the magazine is music and not fashion based.
  • 11. PEOPLE
  • 12. The male and female models used throughout my magazine are both young and of similar ages in order torepresent my target audience and age group of around 17 plus. I felt that having young people throughout my magazine would help conform to the conventions in terms of creating a connection and relationship with theaudience as I believe that potential buyers would be able to relate better with people closer in age to them and that have similar interests, rather than having someone in their thirties of forties that they cannot relate to. Variety of Both models genders are young and present of similar ages throughout the magazine I also tried to conform to the conventions of a real R&B magazine by my making it suitable for both genders asthere is mix throughout. This is shown through the models that feature in my magazine and the subheadings onthe front cover and contents pages which highlight the different genders that can be found within the magazine.
  • 14. The written content of my magazine mainly conforms to the standard ‘feature’ article/DPS of an R&Bmagazine. This is because of the techniques used such as pull quotes which are important as they areusually there to draw the readers in and make them want to find out more. In order for this to happen, the pullquote must be eye-catching which is why I decided to use a pull quote that emphasises passion, dedicationand creativity. Pull quotes are commonly used in R&B magazines.I also decided to make the first word of the pull quote red (‘SONG’) to grab the reader’s attention as all theother text is in black, making it stand out more. The word ‘SONG’ is again bold and red to highlight to theaudience exactly what the article is about; something music related. I also used the word ‘R&B’ numeroustimes in my front cover to make it obvious to any potential buyers what the genre of the magazine is.
  • 15. I made my interview a question an answer type interview in the hope of keeping my target audience on theirtoes and interested, as they can never be sure as to what questions have been asked, making them moreeager to know what new gossip they could potentially uncover about an artist. I used this form of interviewrather that the standard article as I find these can be quite long, tedious and uninteresting for the audience.Having only 6 questions helps keep things realistic as it highlights the busy schedules of artists whoprobably would not have time to answer loads of in depth questions for an interview.As well as this, I also conform to the conventions of a real media product by making some of my articlequestions personal. On the contents page (and on the front cover briefly) I give a short overview on what thearticle is about, some of which is on personal life. I also talk about ‘shocking celebrity stories’ that have beenshared exclusively with sound proof magazine. I used this technique as many members of the public arevery interested in celebrities personal life and media products like to use this to their advantage by usingheading such as the one used which was: ‘behind the mic’ with Maria pearl. This will again help to spark thereader’s attention and cause them to be interested in reading on. This also makes the article appeal more tothe audience. I tried to link my subheading ‘A HISTORY OF R&B’ to the research I carried out on my blog concerning the chosen genre as through my research, I found that R&B is a genre that is constantly evolving and I tried to demonstrate that through the subheading. I then go on to leave a brief overview on what the article is about on my contents page by saying ‘go back in time with sound proof and find out about the continuous evolution of one of the most popular genres of all time – Rhythm and Blues’ this further demonstrates me linking my research back to my magazine.
  • 16. I also tried to use relevant topics on the front cover of my magazine such asthe ‘DESTINY’S CHILD REUNION’ as I found through research thatmagazines only really talk about recent topics that everybody is talkingabout. This again is another technique that media texts use to try and drawin more readers so I did this in order to conform to these conventions.I included a section on winning something for free(in this case a chance to win tickets to the Britawards and to see Rihanna) as people are alwayslooking for ways to save money and never want tomiss out on an opportunity where they can winsomething they couldn’t usually afford or be in thepresence of celebrities. This again was done tocatch the eye of the reader and make them want tofind out more.The written content of my magazine also helpsfollow the typical conventions through its neatcolumns. This makes the article look moreprofessional and makes it easier for theaudience to read. I used a font of around 11/12to keep the professional look but to ensure thatthe article is readable and not too small.
  • 18. I believe that my music magazine easily conforms to the ways in which the R&B genre is represented. This issuggested through many features, one of which is the facial expression of my cover artist. As mentionedearlier, the model on my front cover has a sense of arrogance across her face which I found to be astereotypical feature of real R&B magazine covers with both male and female artistsR&B artists are mainly singers which is why I decided to include a microphone on my front cover as it isextremely common, recognisable and can be easily linked with the R&B genre as R&B artists are notusually associated with any form of instrument but mainly their voice e.g. Beyonce, Chris Brown etc. I believe that using a common piece of musical equipment helps to develop the conventions as it isexpected however; it also challenges the conventions as I did not come across an R&B magazine wherethe cover artist was holding or linked to any form of musical instrument or musical equipment such as amicrophone.
  • 19. The genre of my magazine is also presented through the singers, rappers and concerts mentionedon the front cover and contents page, as the artists mentioned all fall into the category of R&B. Thegenre of the magazine is also furthered by me mentioning R&B numerous times on the front cover and once or twice on the contents page and DPS, in order to let the audience know exactly what the genre is.
  • 20. LAYOUT
  • 21. I believe that the majority of the layout in my magazine challenges the forms and conventions of a real music magazine due to numerous reasons. The first reason is because of the layout of my double page spread. Through my research, I found that double page spreads usually have the picture of the artist on one side and the text on the other. I decided to challenge thisconvention as I found it extremely ‘safe’ and wanted to challenge myself, enhance my Photoshop skills by adding lots of smaller images to the top of the page and excite the reader by having a unique layout. Altogether my double page spread consists of 7 images; one main image and 6 smaller images. DPS’s never usuallyhave more than two or three images and I have only seen one R&B DPS that had a similar layout to mine. This is why I believe to have challenged the conventions greatly as far as my double page spread is concerned.
  • 22. My contents page also does not conform to the conventions of a typical musicmagazine as the page is split in half and consists of two different colours; grey and white. I decided to keep the left hand side of the page grey to match the background colour of the front cover and double page spread. In doing this, Ihoped to create a sense of continuity and make it obvious that they were a part of the same magazine. I then decided to keep the other side of the contents page white to give thepage some more structure and life rather than having one plain colour. I also did this to show creativity and originality as I had never seen this done on an R&B contents page before. However, features such as the ‘CONTENTS PAGE’ text conform to the forms and conventions of a real media product as it is placed in large bold fonts at the top which is what is usually found in R&B magazines. I also added the ‘ON THE COVER’ section at the bottom to make my magazine look more professional as I thought it was a unique feature to include that not many music magazines have. My front cover also conforms to the conventions of a real magazine as it has the standard features such as: a mid shot, direct eye contact with the camera, large masthead at the top of the page, bold subheading and pull quotes to draw the reader’s in. The text works around the main image and has been set out neat and tidily in order to make sure that my cover artist is not completely covered by loads of text.