Mobile Apps Are The NewSystems Of Engagement
One billion consumers will have smartphonesby 2016.
90%Apple, Google, and Microsoft will be the softwareplatform for more than 90% of smartphones andtablets worldwide.
In 2016, 350 million employees will use smartphones.
Mobile spend will reach $1.3 trillion as the mobileapps market reaches $55 billion in 2016
100%Business spending on mobile projects will grow100% by 2015
7Mobile Apps are a $6.0billion market today,growing to $55.7 Billion by 2015
8So how does the Brand Engage
9Mobile devices and apps are powerfultools that firms can harness to Engagecustomers, Serve partners, andEmpower employees.
With mobile apps as the visible                                    10face for systems of engagement:1.    Customers intera...
11Customers interact directly with the Brand•  Mobile apps let people act and offer feedback anytime  anywhere.•  Its acts...
Partners employ your tools in the context of                            12their daily workflow.•  Mobile apps particularly...
Employees work, collaborate, and make key                              13decisions anywhere on any device.•  With operatio...
14Offline products gets mobile app extensions.•  Companies can use engagement technologies sensors, radios,  embedded comp...
15Engagement Goal for aOrganizations Mobile AppExample
16        For Customer AppEmpower people byfocusing on their task andcontext in the moment ofdecision
17        For Partner AppProject your business valueby provisioning partners withtools in their daily workflowand context
18       For Employee AppAccelerate businessdecisions by putting datadashboards into executiveshands in there meetingmoments
19       For Smart Products AppControl smart products frommobile devices and extendthe value of products withan app ecosys...
20
To get your customers Engaged with your            brand contact us                         SEE	  YOU	  SOON!	            ...
Upcoming SlideShare
Loading in...5
×

Mobile apps are the new systems of engagement

266

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
266
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile apps are the new systems of engagement

  1. 1. Mobile Apps Are The NewSystems Of Engagement
  2. 2. One billion consumers will have smartphonesby 2016.
  3. 3. 90%Apple, Google, and Microsoft will be the softwareplatform for more than 90% of smartphones andtablets worldwide.
  4. 4. In 2016, 350 million employees will use smartphones.
  5. 5. Mobile spend will reach $1.3 trillion as the mobileapps market reaches $55 billion in 2016
  6. 6. 100%Business spending on mobile projects will grow100% by 2015
  7. 7. 7Mobile Apps are a $6.0billion market today,growing to $55.7 Billion by 2015
  8. 8. 8So how does the Brand Engage
  9. 9. 9Mobile devices and apps are powerfultools that firms can harness to Engagecustomers, Serve partners, andEmpower employees.
  10. 10. With mobile apps as the visible 10face for systems of engagement:1.  Customers interact directly with the organization in their moments of decision.2.  Partners employ your tools in the context of their daily workflow.3.  Employees work, collaborate, and make key decisions anywhere on any device.4.  Offline products get APIs and mobile app extensions.
  11. 11. 11Customers interact directly with the Brand•  Mobile apps let people act and offer feedback anytime anywhere.•  Its acts as a guide in the Decision making process.•  It’s why 25 of the top 30 online US retailers have built native iPhone apps to grow mobile retail revenue from $6 billion to $31 billion by 2016.•  It’s why IHG launched its app on the Kindle Fire and Google TV to grow the $130 million in mobile bookings already coming from IHG’s iPhone, Android, and iPad apps.
  12. 12. Partners employ your tools in the context of 12their daily workflow.•  Mobile apps particularly tablet apps let firms open their core engagement systems to partners in the moments they need them the most.•  Three examples make the point: •  John Deere’s tablet app helps dealers streamline the purchase of farm equipment right from the back lot. •  Putnam Investments’ tablet app helps wholesalers sell its financial products by putting portfolio returns in front of independent financial advisors. •  GE’s tablet app knows which windmill a customer is standing by so it pulls up the right maintenance schedule.•  In every case, the mobile app is a tool in the partner’s workflow.
  13. 13. Employees work, collaborate, and make key 13decisions anywhere on any device.•  With operational data dashboards on iPads, executives make real- time decisions during a meeting rather than a day or a week later.•  Empowered by mobile collaboration and productivity tools from vendors like Box, Dropbox, Evernote, Google, IBM, Quickoffice, and SharePlus, staff leave their laptops at home and remain connected and productive.•  Sales advisors at medical device maker Medtronic have interactive surgical procedures on tablets to orient a doctor to the surgery before she steps into the operating room.
  14. 14. 14Offline products gets mobile app extensions.•  Companies can use engagement technologies sensors, radios, embedded computers, and wireless access to build intelligent and connected products: smart dishwashers from Miele, smart cars from BMW, or smart tractors from Caterpillar.•  Mobile apps play a role here, too, as the predominant way in which developers extend the value of the smart product and people sense and respond to the smart products around them.
  15. 15. 15Engagement Goal for aOrganizations Mobile AppExample
  16. 16. 16 For Customer AppEmpower people byfocusing on their task andcontext in the moment ofdecision
  17. 17. 17 For Partner AppProject your business valueby provisioning partners withtools in their daily workflowand context
  18. 18. 18 For Employee AppAccelerate businessdecisions by putting datadashboards into executiveshands in there meetingmoments
  19. 19. 19 For Smart Products AppControl smart products frommobile devices and extendthe value of products withan app ecosystem
  20. 20. 20
  21. 21. To get your customers Engaged with your brand contact us SEE  YOU  SOON!   Don’t forget to visit us @ www.ibexisstudios.com

×