Elements Of A Content Plan
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Elements Of A Content Plan - Presentation Transcript
- Elements of a Content Plan
- Business objectives linked to content plan objectives (or website objectives)
- Roles and responsibilities
- List of tactics or plan (may include site map)
- Content inventory
- Audience description (or persona)
- Editorial Calendar
- Usability test plan
- Metrics to determine success
- ( Bold items are minimum required: See examples)
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