Having a respondent track a particular behavior, feeling or time of day can lend powerful insights into a client’s research question. But creating an outstanding diary or journal exercise is so much more than giving a respondent a blank notebook or URL and lots of white space in which to write or type. This presentation takes an in-depth look at how to get the most from diaries and journals by exploring issues such as:
Why and when to include a journal as part of a research study
Choosing a platform: comparing paper, online, and mobile options
Handwriting, drawing, typing, voice, photos, videos – which is right for a study?
Structuring the actual diary and best practices to solicit insightful entries
Dealing with timing, recruiting, logistics, and reporting
Drawing upon Abby’s experience having conducted journals or diaries with hundreds of participants, lasting from several days to several months, this session will leave attendees armed with tools and techniques to create great ‘Dear Diary’ adjuncts to their research.
These slides will be presented at the QRCA 2012 Conference in Montreal.