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  • Cox Media Group is a fully integrated media solutions company that gives you every resource necessary to capitalize on today’s rapidly changing communications landscape. We own several of the nation’s most respected and admired media properties, both local and national, in radio, tv, newspaper, direct mail and digital services

Coxmediagroupohio Coxmediagroupohio Presentation Transcript

  • Cox Media Group Ohio
  • Cox Media Group Ohio is the Trusted Local Source for Media and Marketing Solutions
    • Cox Media Group Ohio delivers…
    • The news, information and entertainment that matters to local readers, listeners and viewers
    • Customized marketing solutions tailored to meet your business needs and access to extensive local market research
    • Effective, creative campaigns using television, radio, newspaper, targeted print and online products, direct mail and commercial printing
    We listen first, and create customized marketing solutions designed to reach and attract more customers to your business.
  • CMG Ohio Delivers Multimedia Marketing Solutions
    • WHIO AM/FM and WHKO-FM are Dayton’s leading radio stations. WZLR FM is Dayton’s only Classic Hits station. Our radio stations have consistent formats & audience delivery.
    RADIO
    • WHIO-TV is the top broadcast TV station in the market and the #1 CBS affiliate in the country. 7 Weather Now is the first local all-weather TV station in Dayton.
    TELEVISION
    • Newspaper e-ditions, TV websites, radio websites, digital and mobile text alert services.
    DIGITAL
    • Cost-effective turnkey direct marketing & one-on-one engagement with direct mail and commercial print services.
    • Eight newspapers including the Pulitzer Prize- winning Dayton Daily News.
    • Targeted print and online products.
    NEWSPAPERS DIRECT MAIL
  • The Trusted Local Brands You Know and Trust
  • Delivering the News, Information and Entertainment That Matters to Local Readers, Listeners and Viewers
    • Our 8 newspapers and e-paper sites reach an audience of over 1 million adults every month.
    • WHIO-TV is the #1 television station in the Dayton DMA, reaching 78% of households each week. WHIO-TV is also the #1 CBS affiliate in the country
    • WHKO 99.1 FM Country has been Dayton’s most consistent radio station, delivering Dayton families for years, and reaching 1 in 4 people in the market.
    • News-Talk Radio WHIO AM/FM reaches the informed, the educated, the affluent, and more adults 35+ than any other Dayton radio station. Dayton Flyers basketball has been heard exclusively on WHIO Radio for 34 years.
    • WZLR-FM 95.3 The Eagle reaches adults who graduated high school in the 80s, have careers and families, and the discretionary income to purchase what they want and need.
    Sources: 2010 Scarborough, R1, Nielsen May 2010, Arbitron Winter 2010
  • CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions
  • Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1 Readership of CMG Ohio’s Newspapers Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN 30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print 502,500 617,700 694,500 750,200
  • CMG Ohio’s Newspaper Audience Demographics Note: Percentages may not add up to 100 due to rounding . Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1   Dayton DMA with Butler and Warren Counties CMG Ohio Monthly Newspaper Online Audience Gender     Male 47% 46% Female 53% 54% Age 18-34 30% 27% 35-54 37% 37% 55+ 33% 36% Marital Status Married 58% 60% Single 24% 21% Widowed/Divorced/Sep. 18% 19% Presence of Children Children Under 18 in Home 42% 40% Dayton DMA with Butler and Warren Counties CMG Ohio Monthly Newspaper Online Audience Education     High School or Less 48% 46% Some College 29% 30% College Degree or More 23% 25% Household Income Less than $50,000 48% 45% $50,000 or More 53% 55% Employment Status Employed Full-Time 42% 42% Employed Part-Time 18% 18% Not Employed 40% 40%
  • CMG Ohio’s Newspaper Web Sites Enhance Your Newspaper Advertising CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper. DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time. Reach A Growing Online Audience: Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep) Page Views Visits CMG Ohio Total Newspapers 43,239,000 4,540,800 DaytonDailyNews.com 24,332,100 2,907,500 Journal-News.com 5,221,000 428,300 MiddletownJournal.com 4,565,100 390,900 SpringfieldNewsSun.com 4,067,200 500,500 Western-Star.com 1,425,800 86,900 PulseJournal.com 526,100 64,200 OxfordPress.com 256,200 48,600 Fairfield-Echo.com 126,500 20,200 ActiveDayton.com 963,000 127,600 Dayton B2B 275,300 193,500
  • CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years Daily E-Paper, Weekly E-Paper, and Classified Sites Source: 2008-2010 Site Catalyst In the past 2 years, Monthly Page Views have increased by 67% and Monthly Visits have increased by 38% Visits Page Views
  • Daytime is Our Primetime Nearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm). 56% Page Views Source: Site Catalyst (December 2010)
  • The Dayton DMA The Dayton DMA includes the Dayton Daily News Newspaper Market and the Springfield News-Sun Newspaper Market.
  • Dayton Daily News A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper. A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!* DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more. *Source: 2009 Scarborough
  • Base: Adults in the Dayton NDM: 644,300; Sample: 1,453 Source: 2010 Scarborough Research, Release 1 Readership of the Dayton Daily News 364,600 438,600 475,100 509,400
  • Dayton Daily News Audience Demographics Note: Percentages may not add up to 100 due to rounding . Base: Adults in the Dayton NDM; 644,300; Sample: 1,453 Source: 2010 Scarborough Research, Release 1   Dayton Market DDN Monthly Print and Online Audience Gender     Male 48% 48% Female 52% 52% Age 18-34 26% 25% 35-54 38% 37% 55+ 36% 38% Marital Status Married 59% 60% Single 23% 21% Widowed/Divorced/Separated 19% 18%   Dayton Market DDN Monthly Print and Online Audience Education     High School or Less 42% 40% Some College 32% 32% College Degree or More 26% 28% Household Income Less than $50,000 47% 44% $50,000 or More 53% 56% Employment Status Employed Full-Time 41% 42% Employed Part-Time 18% 19% Not Employed 41% 40%
  • Neighbors reaches more than 144,000 highly desirable households in the Dayton area. Extend Your Reach With Neighbors
    • Advertising investment is focused on households most likely to shop your business.
    • Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.
    Chart sources: 2010 Claritas, 2010 Internal circulation records
  • Reach Business Professionals
    • Daily Business Page Daily business section in the Dayton Daily News
    • Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.
    • Online B2B Channel Located on DaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.
    • Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list.
    DaytonB2B - Providing local businesses in the Dayton market with business news, profiles of key people and organizations, local networking, business development aids and much more. This powerful package reaches 37% of the Dayton market. Base: Adults in the Dayton NDM; n=1,269 Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst
      • At Home is a high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.
    At Home
  • Active Dayton
    • ActiveDayton.com is a website catering specifically to adults aged 25-34 who are looking for entertainment information about news, events and merchandise in the local area.
    • This highly desirable target market is more likely to:
    • be employed full-time
    • have a college education or greater
    • be single
    • have household incomes between $40,000 and $75,000 .
    Page Views: 963,000 Visits: 127,600 Time Spent per Visit: 8.04 minutes Total Minutes on Site: 1,030,100 Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec) Monthly Site Traffic
  • Wright-Patterson Air Force Base Skywrighter
    • Skywrighter is a high-quality, weekly broadsheet publication serving the Wright-Patterson Air Force Base community.
    • Only newspaper circulated on base, giving you direct access to the base employees and families.
    • Distributed in and around the base each Friday, it has a weekly circulation of approximately 16,000.
    • Skywrighter targets Air Force and civilian personnel, so you’ll reach a highly desirable audience that is well-educated, affluent – and many are new residents looking for local products, services, and employment opportunities.
    • Full preprint distribution is available; 16,000 copies required.
    • WPAFB is the most diverse and organizationally complex base in the U.S. Air Force*
    • Local economic impact of WPAFB: $5.1 billion*
    • Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*
    • Total number of WPAFB personnel: 27,400 (19,600 are civilian)*
    • 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**
    • Average length of service for civilian employees is 14.7 years**
    Key Facts about WPAFB: *Source: 2009 WPAFB Economic Impact Analysis Report **Source: 2010 Air Force Personnel Services
  • Springfield News-Sun
    • Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press.
    • Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817.
    • Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*.
    *Source: 2010 Scarborough, Release 1
  • Base: Adults in Clark County; 107,000; Sample: 252 Source: 2010 Scarborough Research, Release 1 Readership of the Springfield News-Sun 63,200 78,600 80,800 85,700
  • Springfield News-Sun Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in Clark County; 107,000; Sample: 252 Source: 2010 Scarborough Research, Release 1   Clark County Adults SNS Monthly Print and Online Audience Gender     Male 47% 50% Female 53% 50% Age 18-34 28% 31% 35-54 34% 33% 55+ 38% 36% Marital Status Married 53% 52% Single 21% 23% Widowed/Divorced/Separated 25% 24%   Clark County Adults SNS Monthly Print and Online Audience Education     High School or Less 55% 57% Some College 29% 26% College Degree or More 16% 18% Household Income Less than $50,000 63% 58% $50,000 or More 37% 42% Employment Status Employed Full-Time 39% 39% Employed Part-Time 15% 16% Not Employed 46% 45%
  • Reach Business Professionals With Springfield B2B Magazine
    • Bi-monthly business-to-business publication developed in partnership with the Greater Springfield Chamber of Commerce
    • Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.
    • Launched in February 2010
  • The Cincinnati DMA
  • Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1 Readership of CMG Ohio’s Northern Cincinnati Newspapers 136,100 124,900 249,700 256,700 Note: Weekday, Sunday, and Websites include only MJ and HJN 30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print
  • Demographics of CMG Ohio’s Northern Cincinnati Newspapers Base: Adults in Butler and Warren Counties; 433,300; Sample 501 Source: 2010 Scarborough Research, Release 1 Note: Percentages may not add up to 100 due to rounding 30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com   Butler and Warren Counties CMG Ohio Northern Cincinnati Print & Online Audience (30-days) Gender %    % Male 47% 40% Female 54% 60% Age 18-34 31% 28% 35-54 41% 38% 55+ 28% 34% Marital Status Married 61% 60% Single 24% 21% Separated/Widowed/Divorced 15% 19%   Butler and Warren Counties CMG Ohio Northern Cincinnati Print & Online Audience (30-days) Education %    % H.S. or less 45% 51% Some College 27% 25% 4 Year degree or More 28% 24% HH Income Less than $50,000 36% 40% $50,000 or More 64% 60% Employment Employed Full Time 48% 43% Employed Part Time 14% 15% Not Employed 38% 43%
  • CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer. 180,500 211,000 249,700 147,400 Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1
  • CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor 141,400 (33%) adults read only Cox Ohio Print Products 74,100 (17%) adults read both in print 83,900 (19%) adults read only the Enquirer in print 68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer in print each month CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer. Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1
  • Hamilton JournalNews
      • The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886.
      • More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press.
      • Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.
  • Base: Adults in the HJN NDM; 97,600; Sample: 113 Source: 2010 Scarborough Research, Release 1 Readership of the Hamilton JournalNews 45,600 43,500 58,800 66,700
  • The Middletown Journal
      • Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing.
      • It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio.
      • MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.
  • Base: Adults in the MJ NDM; 110,500; Sample: 123 Source: 2010 Scarborough Research, Release 1 Readership of the Middletown Journal 55,100 51,500 65,600 67,000
  • The Pulse~Journal The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend. It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation . Editions include: West Chester Edition: 45069, 45241 Mason Edition: 45040 Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065 Liberty Twp. Edition: 45011, 45044 Monroe Edition: 45050
  • Reach of The Pulse~Journal Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010 *West Chester and Liberty Twp. are now separate editorial editions + Does not include new Monroe Edition The Pulse-Journal reaches 66% + (77,500 adults) of its footprint each month . Edition Zips Circulation Monthly readership (4-issue) Last Thursday readership (1-issue) Mason 45040 13,400 64% 47% West Chester/ Liberty Twp.* 45011, 45069, 45241, 45044 14,200 (W. Chester) 10,500 (Liberty) 65% 50% Monroe 45050 3,500 N/A N/A Little Miami/Kings 45034, 45039, 45054, 45065, 45140, 45249, 45152 12,500 69% 53%
  • The Western Star The Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County. Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time. The Western Star reaches 67% of adults in print every month! Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010 Zips Circulation Monthly readership (4-issue) Last Thursday readership (1-issue) 45036, 45054, 45068 14,000 67% 54%
  • The Fairfield Echo The Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township. It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas. The Fairfield Echo reaches 63% of adults in print every month! Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010 Zips Circulation Monthly readership (4-issue) Last Thursday readership (1-issue) 45011, 45014 15,100 63% 47%
  • The Oxford Press The Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University. This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category. The Oxford Press reaches nearly 11,000 adults in print every month! Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009 Zips Circulation Monthly readership (4-issue) Last Friday readership (1-issue) 45013, 45056 3,200 10,600 8,700
    • Thank You for Your Time!